Nexon America
Overview
Senior Manager, CRM & Social at Nexon America. This role is Nexon America’s senior-most expert in owned-channel marketing, responsible for leading the strategy and performance of lifecycle marketing and social media across our live-service game portfolio. The role owns all campaign operations across Iterable (or an equivalent platform such as Braze, Acoustic) for email, SMS, and push, and leads owned social media channels including TikTok, Instagram, X, and Facebook. The person serves as both a strategic lead and team manager, overseeing a CRM Manager and a Social Media Manager. They are accountable for campaign planning, messaging alignment, channel testing, and performance reporting, while also acting as an internal thought leader who drives innovation and best practices in lifecycle and social marketing. This role is highly cross-functional, collaborating closely with Brand, Product, Live Ops, BI, and Creative to deliver personalized, timely, and impactful player communications. This position operates in a hybrid model with 2-3 days in the office per week. We are looking to expand our team with passionate individuals who want to learn, play, and grow with us. Responsibilities
Lead CRM and social strategy across Nexon’s portfolio, including campaign planning, segmentation, journey development, and editorial calendars. Own lifecycle marketing from onboarding to win-back; launch targeted programs that drive engagement, retention, and revenue KPIs across social media platforms (TikTok, Instagram, X, Facebook). Guide platform best practices—testing, audience segmentation, tone, and creative—across both CRM and social channels. Partner cross-functionally with Brand, Product, Web, BI, and Creative to align CRM messaging with live ops, promotions, and game content cadence. Manage and mentor a CRM Manager and Social Media Manager, setting goals, providing feedback, and aligning execution with business priorities. Ensure compliance with global privacy and deliverability standards (CAN-SPAM, GDPR); maintain data health and opt-in protocols. Serve as internal thought leader for owned-channel marketing; stay current on trends, recommend new tools or workflows, and drive team education. Work Experience / Qualifications
7–10+ years of CRM, lifecycle marketing, and/or social media experience in gaming, tech, mobile, or digital-first environments. Expert-level experience with Iterable (or Braze equivalent), including journey development, segmentation, QA, and analytics. Proven track record of developing and executing full-funnel player lifecycle strategies across onboarding, engagement, monetization, and win-back. Demonstrated impact on CRM KPIs such as D30 retention, reactivation rate, ARPPU, and opt-in growth. Experience managing or mentoring junior team members, with ability to lead both day-to-day execution and long-term strategic planning. Strong collaboration with cross-functional stakeholders across Product, BI, Live Ops, Brand, and Creative. Skilled in campaign performance reporting, stakeholder communication, and translating results into actionable recommendations. Comfortable operating with autonomy in a fast-paced, multi-title environment. Experience working closely with a global HQ or publishing partner (especially with Korean developers or publishers) to align regional strategy with global goals is a plus but not required. Education & Training
Bachelor’s Degree in a quantitative field Graduate Degree a plus Knowledge & Skills
Strong proficiency with CRM platforms: Iterable, Braze, or similar. Hands-on experience with Email Marketing Solutions such as Acoustic (IBM Watson). Strong command of segmentation logic and user journey development. Analytical mindset with the ability to derive insights and apply them to projects. Excellent interpersonal and communication skills; able to stay focused on the work at hand. Self-motivated and able to work in a fast-paced, global environment. Highly organized with strong time-management and project-management skills. Ability to take direction, be solution-driven, and manage priorities with self-sufficiency, including remote team members. Adept at collaborating with a complex matrix of partners across regions. JIRA, Confluence, and/or other PM tools (preferred). Microsoft Office & Google Suite proficiency. Management reserves the right to add or change duties and job requirements at any time. Nexon’s Benefits And Perks
We offer medical, dental, and vision plans for you, your spouse or domestic partner, and your children. Benefits include health savings account contributions, company-paid hospital indemnity, life, AD&D, short- and long-term disability, voluntary life and AD&D, flexible spending accounts, a 401(k) plan with company match, and pet insurance. Nexies can take advantage of a monthly wellness credit, lunchtime yoga, language classes, bi-monthly catered lunches, monthly happy hours, and a well-stocked snack bar. We provide paid time off, sick days, company holidays, and a year-end break. Nexon is an Equal Opportunity Employer and does not discriminate on protected categories. Compensation: Base salary range for this position in El Segundo, CA is $125,000 - $155,000 annually, with potential for discretionary bonuses/incentives. Our salary ranges reflect market data and are influenced by factors including qualifications, skills, experience, education, and location. Security notice: Be aware of recruitment scams. Nexon will contact candidates from official @nexon.com addresses and will never request payment or personal financial information during recruitment. If you receive suspicious emails, mark them as junk or spam.
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Senior Manager, CRM & Social at Nexon America. This role is Nexon America’s senior-most expert in owned-channel marketing, responsible for leading the strategy and performance of lifecycle marketing and social media across our live-service game portfolio. The role owns all campaign operations across Iterable (or an equivalent platform such as Braze, Acoustic) for email, SMS, and push, and leads owned social media channels including TikTok, Instagram, X, and Facebook. The person serves as both a strategic lead and team manager, overseeing a CRM Manager and a Social Media Manager. They are accountable for campaign planning, messaging alignment, channel testing, and performance reporting, while also acting as an internal thought leader who drives innovation and best practices in lifecycle and social marketing. This role is highly cross-functional, collaborating closely with Brand, Product, Live Ops, BI, and Creative to deliver personalized, timely, and impactful player communications. This position operates in a hybrid model with 2-3 days in the office per week. We are looking to expand our team with passionate individuals who want to learn, play, and grow with us. Responsibilities
Lead CRM and social strategy across Nexon’s portfolio, including campaign planning, segmentation, journey development, and editorial calendars. Own lifecycle marketing from onboarding to win-back; launch targeted programs that drive engagement, retention, and revenue KPIs across social media platforms (TikTok, Instagram, X, Facebook). Guide platform best practices—testing, audience segmentation, tone, and creative—across both CRM and social channels. Partner cross-functionally with Brand, Product, Web, BI, and Creative to align CRM messaging with live ops, promotions, and game content cadence. Manage and mentor a CRM Manager and Social Media Manager, setting goals, providing feedback, and aligning execution with business priorities. Ensure compliance with global privacy and deliverability standards (CAN-SPAM, GDPR); maintain data health and opt-in protocols. Serve as internal thought leader for owned-channel marketing; stay current on trends, recommend new tools or workflows, and drive team education. Work Experience / Qualifications
7–10+ years of CRM, lifecycle marketing, and/or social media experience in gaming, tech, mobile, or digital-first environments. Expert-level experience with Iterable (or Braze equivalent), including journey development, segmentation, QA, and analytics. Proven track record of developing and executing full-funnel player lifecycle strategies across onboarding, engagement, monetization, and win-back. Demonstrated impact on CRM KPIs such as D30 retention, reactivation rate, ARPPU, and opt-in growth. Experience managing or mentoring junior team members, with ability to lead both day-to-day execution and long-term strategic planning. Strong collaboration with cross-functional stakeholders across Product, BI, Live Ops, Brand, and Creative. Skilled in campaign performance reporting, stakeholder communication, and translating results into actionable recommendations. Comfortable operating with autonomy in a fast-paced, multi-title environment. Experience working closely with a global HQ or publishing partner (especially with Korean developers or publishers) to align regional strategy with global goals is a plus but not required. Education & Training
Bachelor’s Degree in a quantitative field Graduate Degree a plus Knowledge & Skills
Strong proficiency with CRM platforms: Iterable, Braze, or similar. Hands-on experience with Email Marketing Solutions such as Acoustic (IBM Watson). Strong command of segmentation logic and user journey development. Analytical mindset with the ability to derive insights and apply them to projects. Excellent interpersonal and communication skills; able to stay focused on the work at hand. Self-motivated and able to work in a fast-paced, global environment. Highly organized with strong time-management and project-management skills. Ability to take direction, be solution-driven, and manage priorities with self-sufficiency, including remote team members. Adept at collaborating with a complex matrix of partners across regions. JIRA, Confluence, and/or other PM tools (preferred). Microsoft Office & Google Suite proficiency. Management reserves the right to add or change duties and job requirements at any time. Nexon’s Benefits And Perks
We offer medical, dental, and vision plans for you, your spouse or domestic partner, and your children. Benefits include health savings account contributions, company-paid hospital indemnity, life, AD&D, short- and long-term disability, voluntary life and AD&D, flexible spending accounts, a 401(k) plan with company match, and pet insurance. Nexies can take advantage of a monthly wellness credit, lunchtime yoga, language classes, bi-monthly catered lunches, monthly happy hours, and a well-stocked snack bar. We provide paid time off, sick days, company holidays, and a year-end break. Nexon is an Equal Opportunity Employer and does not discriminate on protected categories. Compensation: Base salary range for this position in El Segundo, CA is $125,000 - $155,000 annually, with potential for discretionary bonuses/incentives. Our salary ranges reflect market data and are influenced by factors including qualifications, skills, experience, education, and location. Security notice: Be aware of recruitment scams. Nexon will contact candidates from official @nexon.com addresses and will never request payment or personal financial information during recruitment. If you receive suspicious emails, mark them as junk or spam.
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