Beacon
Overview
Founding Head of Growth (Confidential Client) Our client is a stealth-stage consumer AI company building a new category of real‑world personal assistants delivered through an AI‑enabled wearable. Their technology focuses on assistance that is deeply personal, proactive, and context‑aware—designed to help people be smarter and faster in everyday conversations and work. The founding team are repeat builders with a track record of shipping ambitious products at the intersection of AI, human‑computer interaction, and hardware. Early prototypes are in daily use by testers, there’s strong inbound interest, and initial direct‑to‑consumer demand is validating the opportunity. About the Role
We’re hiring a
Founding Head of Growth
to take the product from early validation to breakout consumer adoption. You’ll own the go‑to‑market strategy, stand up the growth engine from zero, and run the full funnel across awareness, acquisition, activation, and retention. This is a rare chance for an entrepreneurial marketer (ideally a former founder) to pair
B2C growth chops
with
product instincts
and help define a category from day one. Responsibilities
Own 0→1 growth strategy:
define target segments, messaging, and the growth model for both D2C and an initial professional use case. Build the engine:
set up the performance stack (tracking, attribution, LTV/CAC), launch landing pages, pricing/packaging tests, waitlists, and referral loops. Run full‑funnel experiments:
creative testing, paid social/search, creator/influencer partnerships, affiliates, community, short‑form video, and IRL/field demos. Lifecycle & retention:
email/SMS/push, onboarding, habit loops, and feature education to convert preorders into active subscribers. Narrative & product marketing:
craft a compelling story for a new interface category; own launch calendars, press/creator seeding, and product announcements. Conversion optimization:
instrument analytics, analyze cohorts, and optimize landing pages and storefronts for conversion and AOV. Creator & community programs:
recruit and manage advocates/ambassadors; source UGC; build social proof and word‑of‑mouth. B2B wedge experiments:
pilot with customer‑facing teams to validate professional workflows and expansion channels. Voice of customer:
talk to users weekly; synthesize insights to inform roadmap and positioning. Founding impact:
hire vendors/contractors, establish playbooks, and help shape culture, process, and standards. Benefits
Category creation:
help define how consumers interact with AI in the real world. Founding‑team scope & ownership:
substantial autonomy, direct access to the founders, and meaningful equity. Immediate impact:
prototypes in the wild, strong early demand, and a path from preorder to subscription revenue. Builder culture:
fast iteration, high bar for craft, and a mission to augment human capability. Practical perks:
competitive compensation, equity, flexible location with periodic on‑site collaboration, and the tools/budget you need to win. #J-18808-Ljbffr
Founding Head of Growth (Confidential Client) Our client is a stealth-stage consumer AI company building a new category of real‑world personal assistants delivered through an AI‑enabled wearable. Their technology focuses on assistance that is deeply personal, proactive, and context‑aware—designed to help people be smarter and faster in everyday conversations and work. The founding team are repeat builders with a track record of shipping ambitious products at the intersection of AI, human‑computer interaction, and hardware. Early prototypes are in daily use by testers, there’s strong inbound interest, and initial direct‑to‑consumer demand is validating the opportunity. About the Role
We’re hiring a
Founding Head of Growth
to take the product from early validation to breakout consumer adoption. You’ll own the go‑to‑market strategy, stand up the growth engine from zero, and run the full funnel across awareness, acquisition, activation, and retention. This is a rare chance for an entrepreneurial marketer (ideally a former founder) to pair
B2C growth chops
with
product instincts
and help define a category from day one. Responsibilities
Own 0→1 growth strategy:
define target segments, messaging, and the growth model for both D2C and an initial professional use case. Build the engine:
set up the performance stack (tracking, attribution, LTV/CAC), launch landing pages, pricing/packaging tests, waitlists, and referral loops. Run full‑funnel experiments:
creative testing, paid social/search, creator/influencer partnerships, affiliates, community, short‑form video, and IRL/field demos. Lifecycle & retention:
email/SMS/push, onboarding, habit loops, and feature education to convert preorders into active subscribers. Narrative & product marketing:
craft a compelling story for a new interface category; own launch calendars, press/creator seeding, and product announcements. Conversion optimization:
instrument analytics, analyze cohorts, and optimize landing pages and storefronts for conversion and AOV. Creator & community programs:
recruit and manage advocates/ambassadors; source UGC; build social proof and word‑of‑mouth. B2B wedge experiments:
pilot with customer‑facing teams to validate professional workflows and expansion channels. Voice of customer:
talk to users weekly; synthesize insights to inform roadmap and positioning. Founding impact:
hire vendors/contractors, establish playbooks, and help shape culture, process, and standards. Benefits
Category creation:
help define how consumers interact with AI in the real world. Founding‑team scope & ownership:
substantial autonomy, direct access to the founders, and meaningful equity. Immediate impact:
prototypes in the wild, strong early demand, and a path from preorder to subscription revenue. Builder culture:
fast iteration, high bar for craft, and a mission to augment human capability. Practical perks:
competitive compensation, equity, flexible location with periodic on‑site collaboration, and the tools/budget you need to win. #J-18808-Ljbffr