Startops
Senior Sales Planning Director - OLLY Operations
Startops, San Francisco, California, United States, 94199
Overview
Senior Sales Planning Director - OLLY is a leadership role within the Unilever Wellbeing Collective, focused on developing and executing an omni-channel sales strategy to drive long-term growth for the OLLY brand, targeting the goal of becoming a $1B brand by 2030. Key Responsibilities
Create a multi-year, omni-channel Sales strategy and build the sales targets for the Annual Operating Plan Serve as the cross-functional hub between the WBC Field Sales Organization and the OLLY Operating Company Act as a cross-functional liaison to activate Shopper Marketing, Innovation Planning, SKU Rationalization, KPI Planning, Inventory Management, Financial Planning Lead the Sales Planning team, developing talent and optimizing processes Partner with the BIG and OLLY Leadership Teams to deliver OKRs, manage revenue and profit targets, and foster an inclusive culture; act as the liaison between BIG/OLLY LT and field sales Collaborate with the Field Sales team to achieve internal objectives and revenue targets; lead the monthly S&OP Consensus process; assist with JBP partnerships and manage P&L impacts Work with the BIG LT to translate marketing investment into forecast and planning inputs by channel and segment Develop a strong point-of-view on Price Pack Architecture (PPA) and execute market plans Evolve pricing and promotional strategies to mitigate channel conflict while meeting topline and profitability objectives Drive growth in key VMS segments by deploying effective customer strategies to expand distribution, improve promotions, and secure incremental displays Collaborate with VMS Category Strategy and Brand Strategy teams on innovation and commercialization, assessing prize size and costing with Finance Build, lead, and mentor a high-performing, insights-driven team and nurture leaders who enhance the WBC culture Be an active member of the sales LT, shaping the evolution of the WBC sales organization and talent management Capabilities + Skills Required
10-15 years of experience in CPG Sales with a proven track record in sales planning, customer development, trade planning and trade marketing Inclusive leader with strong communication, team development skills, and 5-10 years of people leadership experience Proven ability to work with all levels of leadership and functions across key customers Entrepreneurial spirit, tenacity, dependability, integrity, and innovative sensibility Ability to influence cross-functionally and build capabilities for the entire company Motivated to deliver results and take action Experience with all trade channels (Grocery, Drug, Mass, Club, Natural, Specialty, E-Commerce) Robust analytical skills with P&L experience and cross-functional leadership in challenging environments Expert storyteller who translates data into insights and crafts cohesive plans Ability to build consensus across departments, with problem-solving and collaboration mindset Strong organizational skills and ability to multi-task in a dynamic, deadline-driven environment Passion for building a transformational brand in today’s marketplace Ability to turn information into actionable growth insights Team player who works cross-functionally to achieve results Thought leadership that inspires change and adds value What To Expect During The Interview Process
Initial video screen with a Talent team member Round 1: Conversation with the Hiring Manager and 1-2 team members Round 2: 2-3 conversations with team or cross-functional partners Final Round: Homework – candidates receive 3 questions in advance and present to the interview panel *If a reasonable accommodation is needed to adjust this procedure, please let us know. The Details
Location: San Francisco, CA – office-based with in-office presence on Tuesdays. Local candidates prioritized. Remote candidates may be considered, with approximately 25% travel. Hours: full time, exempt (salaried) Manager: Head of Sales, Unilever Wellbeing Collective The pay range for this position is $176,490 - $215,710 dependent on experience and location. What We Offer
Opportunity to work with an intelligent, inspiring, and fun team 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance 4 weeks PTO + paid holidays + 12 Mental Health Days per year 100% Paid parental leave, Fertility + Adoption Benefits Annual bonus 401(k) plan with Employer Match Hybrid Work + Wellness + Cell Phone Stipends Free product And much more!
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Senior Sales Planning Director - OLLY is a leadership role within the Unilever Wellbeing Collective, focused on developing and executing an omni-channel sales strategy to drive long-term growth for the OLLY brand, targeting the goal of becoming a $1B brand by 2030. Key Responsibilities
Create a multi-year, omni-channel Sales strategy and build the sales targets for the Annual Operating Plan Serve as the cross-functional hub between the WBC Field Sales Organization and the OLLY Operating Company Act as a cross-functional liaison to activate Shopper Marketing, Innovation Planning, SKU Rationalization, KPI Planning, Inventory Management, Financial Planning Lead the Sales Planning team, developing talent and optimizing processes Partner with the BIG and OLLY Leadership Teams to deliver OKRs, manage revenue and profit targets, and foster an inclusive culture; act as the liaison between BIG/OLLY LT and field sales Collaborate with the Field Sales team to achieve internal objectives and revenue targets; lead the monthly S&OP Consensus process; assist with JBP partnerships and manage P&L impacts Work with the BIG LT to translate marketing investment into forecast and planning inputs by channel and segment Develop a strong point-of-view on Price Pack Architecture (PPA) and execute market plans Evolve pricing and promotional strategies to mitigate channel conflict while meeting topline and profitability objectives Drive growth in key VMS segments by deploying effective customer strategies to expand distribution, improve promotions, and secure incremental displays Collaborate with VMS Category Strategy and Brand Strategy teams on innovation and commercialization, assessing prize size and costing with Finance Build, lead, and mentor a high-performing, insights-driven team and nurture leaders who enhance the WBC culture Be an active member of the sales LT, shaping the evolution of the WBC sales organization and talent management Capabilities + Skills Required
10-15 years of experience in CPG Sales with a proven track record in sales planning, customer development, trade planning and trade marketing Inclusive leader with strong communication, team development skills, and 5-10 years of people leadership experience Proven ability to work with all levels of leadership and functions across key customers Entrepreneurial spirit, tenacity, dependability, integrity, and innovative sensibility Ability to influence cross-functionally and build capabilities for the entire company Motivated to deliver results and take action Experience with all trade channels (Grocery, Drug, Mass, Club, Natural, Specialty, E-Commerce) Robust analytical skills with P&L experience and cross-functional leadership in challenging environments Expert storyteller who translates data into insights and crafts cohesive plans Ability to build consensus across departments, with problem-solving and collaboration mindset Strong organizational skills and ability to multi-task in a dynamic, deadline-driven environment Passion for building a transformational brand in today’s marketplace Ability to turn information into actionable growth insights Team player who works cross-functionally to achieve results Thought leadership that inspires change and adds value What To Expect During The Interview Process
Initial video screen with a Talent team member Round 1: Conversation with the Hiring Manager and 1-2 team members Round 2: 2-3 conversations with team or cross-functional partners Final Round: Homework – candidates receive 3 questions in advance and present to the interview panel *If a reasonable accommodation is needed to adjust this procedure, please let us know. The Details
Location: San Francisco, CA – office-based with in-office presence on Tuesdays. Local candidates prioritized. Remote candidates may be considered, with approximately 25% travel. Hours: full time, exempt (salaried) Manager: Head of Sales, Unilever Wellbeing Collective The pay range for this position is $176,490 - $215,710 dependent on experience and location. What We Offer
Opportunity to work with an intelligent, inspiring, and fun team 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance 4 weeks PTO + paid holidays + 12 Mental Health Days per year 100% Paid parental leave, Fertility + Adoption Benefits Annual bonus 401(k) plan with Employer Match Hybrid Work + Wellness + Cell Phone Stipends Free product And much more!
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