Berhan Home Health Care Agency, Inc
Home Health Care Liaison
Berhan Home Health Care Agency, Inc, Washington, District of Columbia, us, 20022
Overview
Position: Marketing Manager – Home Health Care. The Marketing Manager is responsible for overseeing the agency’s marketing program and supervising the marketing team. This role focuses on building strong relationships with customers, referral sources, and payers, while driving strategic growth and ensuring compliance with regulatory requirements. The Marketing Manager also serves as a key liaison between the agency, community partners, and internal teams, supporting business development and ensuring high-quality service delivery. Qualifications
Education:
Bachelor’s degree in Business, Marketing, or a related field.
Experience:
Previous experience in healthcare management or marketing, preferably in
home healthcare .
Skills & Competencies:
Strong understanding of
regulatory requirements
related to home health services.
Proven
supervisory and negotiation skills .
Excellent
verbal and written communication skills .
Strong
organizational skills , with flexibility, assertiveness, and a collaborative, team-oriented mindset.
Essential Functions & Key Responsibilities
Marketing Leadership:
Directs marketing operations and develops, implements, and evaluates marketing initiatives aligned with agency goals. Develops a marketing plan centered on referral growth, primarily targeting Medicare patients.
Contract Negotiations:
Negotiates contracts with managed care companies, government agencies, and other payers to ensure
optimal reimbursement . Establishes pricing structures with case managers and other payers that meet both agency and industry standards.
Market Analysis & Strategy:
Establishes systems for
consistent market assessment
and competitive analysis. Maintains comprehensive knowledge of the agency’s market position and competitors.
Relationship Development:
Builds and maintains
strong relationships
with referral sources, payers, and community organizations. Promotes the agency’s services to strengthen visibility and community presence.
Team Management:
Recruits, hires, orients, and supervises marketing team members. Provides ongoing coaching, training, and performance management to ensure team success.
Budget Oversight:
Participates in the
budget development process , monitors departmental expenses, and ensures responsible resource allocation.
Strategic Planning:
Collaborates with leadership in
strategic planning
to identify growth opportunities and enhance services to better meet community needs.
Community Resources:
Develops and maintains information on available
community resources
to assist customers and staff in accessing needed services.
Performance Reporting:
Prepares detailed reports on marketing activities, outreach effectiveness, and overall program performance.
Cross-Department Collaboration:
Works closely with
clinical staff, staffing coordinators, and field staff
to ensure consistent messaging and seamless customer experiences.
Program Evaluation:
Participates in the agency’s
annual evaluation process
related to marketing, growth, and strategic goals.
Other Duties:
Performs additional tasks as assigned by leadership.
Company
Description Home Health Care Agency Company: Home Health Care Agency
#J-18808-Ljbffr
Position: Marketing Manager – Home Health Care. The Marketing Manager is responsible for overseeing the agency’s marketing program and supervising the marketing team. This role focuses on building strong relationships with customers, referral sources, and payers, while driving strategic growth and ensuring compliance with regulatory requirements. The Marketing Manager also serves as a key liaison between the agency, community partners, and internal teams, supporting business development and ensuring high-quality service delivery. Qualifications
Education:
Bachelor’s degree in Business, Marketing, or a related field.
Experience:
Previous experience in healthcare management or marketing, preferably in
home healthcare .
Skills & Competencies:
Strong understanding of
regulatory requirements
related to home health services.
Proven
supervisory and negotiation skills .
Excellent
verbal and written communication skills .
Strong
organizational skills , with flexibility, assertiveness, and a collaborative, team-oriented mindset.
Essential Functions & Key Responsibilities
Marketing Leadership:
Directs marketing operations and develops, implements, and evaluates marketing initiatives aligned with agency goals. Develops a marketing plan centered on referral growth, primarily targeting Medicare patients.
Contract Negotiations:
Negotiates contracts with managed care companies, government agencies, and other payers to ensure
optimal reimbursement . Establishes pricing structures with case managers and other payers that meet both agency and industry standards.
Market Analysis & Strategy:
Establishes systems for
consistent market assessment
and competitive analysis. Maintains comprehensive knowledge of the agency’s market position and competitors.
Relationship Development:
Builds and maintains
strong relationships
with referral sources, payers, and community organizations. Promotes the agency’s services to strengthen visibility and community presence.
Team Management:
Recruits, hires, orients, and supervises marketing team members. Provides ongoing coaching, training, and performance management to ensure team success.
Budget Oversight:
Participates in the
budget development process , monitors departmental expenses, and ensures responsible resource allocation.
Strategic Planning:
Collaborates with leadership in
strategic planning
to identify growth opportunities and enhance services to better meet community needs.
Community Resources:
Develops and maintains information on available
community resources
to assist customers and staff in accessing needed services.
Performance Reporting:
Prepares detailed reports on marketing activities, outreach effectiveness, and overall program performance.
Cross-Department Collaboration:
Works closely with
clinical staff, staffing coordinators, and field staff
to ensure consistent messaging and seamless customer experiences.
Program Evaluation:
Participates in the agency’s
annual evaluation process
related to marketing, growth, and strategic goals.
Other Duties:
Performs additional tasks as assigned by leadership.
Company
Description Home Health Care Agency Company: Home Health Care Agency
#J-18808-Ljbffr