Director, Business Development, Media Effectiveness

* Generate sales revenue across our Media or Agency business line and accountable for meeting and exceeding individual sales quota* Responsible for all aspects of the sales process, from prospecting to qualification to closing* Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data* Identifies prospective client business needs and presents opportunities to help prospective clients grow our business through consultative selling and negotiating skills; grow revenue through sales of products to prospects* Identifies strategic targets and creates relationships with key contacts and prospective clients using the Kantar client network as well as personally established network* Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity* Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates with clients and tells a differentiated story; plays a lead client-facing role from initial outreach through final proposal presentation* Conducts client meetings to build and maintain high levels of customer satisfaction across all products* Present complex sales presentations to senior level players in the industry with ease* Think strategically how we can grow existing clients with new solutions or unique ways to answer the client’s questions* Stay ahead of the evolving digital landscape and how changes will affect measurement needs* Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows* Understands the competitive landscape and report back to the organization on points of differentiation* Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly* You will be equal parts technical, product, media, client & program leadership savvy– and have experience leading media/ data relationships. You will be results-oriented with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space* Quota-carrying sales experience in market research, analytics, insights, and media solutions; selling to marketing decision makers* A hunting mentality with new business development experience selling complex media solutions while consistently hitting goals/quotas* Media or Agency knowledge – You will know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.* Demonstrated ability to translate sophisticated concepts into concise, insightful messaging* Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills* Highly motivated, self-starter, driver of change and transformation* Shown cross portfolio collaboration* Strong understanding of Cross Media analysis, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.* Expertise in market research and strong understanding of advertising effectiveness measurement* Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media* Medical plans with comprehensive, affordable coverage for a range of health services* Health Savings Account/FSA* Dental, Vision and benefits to cover unique healthcare needs* Wellness Program* 401k with matching* Tuition Reimbursement, Commuter benefits* Unlimited PTO #J-18808-Ljbffr