Director of Sales

Blulabs is a supplier and strategic global importer of private-label products for leading distributors serving the food service, airline, janitorial-sanitation, and retail sectors. A second-generation family business, Blulabs operates a vertically integrated supply chain with global manufacturing operations and four warehouses in the United States. Directed by Marc Garson and his three sons and managed by a team of institutional executives, Blulabs is driving 50% year-over-year profitable growth by investing in innovation, end-to-end operational excellence, and longstanding partnerships with our distributors and end-users. Join our dynamic sales team and drive growth in a fast-paced, global environment! Job Summary: The Director of Sales will aggressively drive new business growth and expand existing accounts, acting as a strategic sales leader to open new doors and win market share. This role demands a relentless, entrepreneurial self-starter with a passion for consultative selling, strategic relationship management, and exceeding sales targets. Reporting to the Chief Revenue Officer and collaborating with cross-functional teams, the Director of Sales will own the full sales cycle, from cold outreach to closing deals, in a competitive, fast-paced environment. If you thrive on taking initiative, creating opportunities, and delivering results without being micromanaged. This is your opportunity to grow with a dynamic organization. Key Responsibilities: New Business Development and Account Expansion: Aggressively prospect and generate new business through relentless cold outreach, networking, and strategic lead qualification, targeting top-tier clients in industries such as airlines, food service, retail, and janitorial & sanitation Expand existing accounts by identifying upsell and cross-sell opportunities, building strong relationships with key stakeholders, and driving increased market share. Attend industry trade shows, conferences, and networking events (at least one per quarter) to build connections, identify trends, and uncover new business opportunities. Full Sales Cycle Ownership: Manage the end-to-end sales process, from lead generation and qualification to consultative selling, negotiation, and closing, ensuring consistent achievement or surpassing of sales targets. Develop tailored proposals and presentations that align with client needs, leveraging product knowledge and industry expertise to position Blulabs as the preferred supplier. Utilize CRM tools to track leads, manage pipelines, and ensure accurate forecasting and reporting. Strategic Relationship Management: Build and maintain long-term relationships with clients, acting as a trusted advisor to understand their needs and deliver customized strategic solutions. Collaborate with internal teams (procurement, operations, creative/design) to develop innovative products, collaborate on new supply chain strategies, and help ensure smooth delivery of client requirements. Negotiate contracts, pricing, and terms with clients, balancing profitability goals with competitive market positioning. Process Optimization and Initiative: Design and implement standardized sales processes to streamline lead qualification, proposal development, and deal closure, reducing inefficiencies and improving outcomes. Create clear SOPs for sales workflows, and collaborate with the procurement team to bring new opportunities to market with smooth handoffs for all necessary departments including operations, design, and quality. Proactively identify and pursue opportunities for process automation and system integration to increase visibility and accountability. Entrepreneurial Leadership and Continuous Improvement: Take ownership of sales initiatives, creating opportunities without waiting for direction and driving results in a high-energy, independent sales culture. Mentor junior team members, contribute to sales strategy, and demonstrate leadership potential for future growth within the organization. Stay updated on market trends, competitor activities, and industry developments to maintain a competitive edge. Qualifications: Experience: Minimum 3-5 years of experience in B2B sales or business development, with a proven track record of exceeding sales targets in competitive industries. Experience selling to top-tier clients in sectors such as retail, airline, food service, or janitorial & sanitation preferred. Demonstrated success in managing the full sales cycle, from cold outreach to closing complex deals. Skills: Relentless prospecting and deal-closing skills, with a consultative, solution-oriented approach to selling. Ability to quickly learn about Blulabs’ products and become an expert in their applications, specifications, and value propositions. Entrepreneurial mindset, with a creative, thoughtful, strategic, cerebral, proactive, results-driven approach and willingness to do whatever it takes, such as working beyond normal hours, to meet deadlines and exceed expectations. Strong negotiation, communication, and interpersonal skills to build relationships with clients and internal teams. Proficiency in CRM tools and advanced Excel skills for pipeline management and sales forecasting. Calm under pressure, with a positive “bring it on” mentality to tackle complex challenges. Leadership potential, with ambition to grow within a dynamic organization. Education: Bachelor’s degree or certifications in Business, Marketing, Sales, or a related field. Competitive salary and performance-based incentives, including health, vision, and dental, 401k, paid PTO. Virtual work environment with flexibility. Opportunity to lead and grow in a high-energy, international business. Be part of a collaborative, entrepreneurial company culture. Ready to Join Our Team? If you are a highly motivated, entrepreneurial Director of Sales with a passion for driving new business, exceeding sales targets, and making a tangible impact on a fast-growing organization, we want you at Blulabs! Apply today to lead our sales efforts and contribute to our culture and global success.

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