Senior Marketing Manager Job at Plant-A Insights Group in New York
Plant-A Insights Group, New York, NY, US, 10261
About Plant-A Insights Group
Plant-A Insights Group is a New York–based business and data intelligence startup, powered by an international team of technology entrepreneurs, world-class data scientists, machine learning experts, and market research professionals. We are supported by an accomplished advisory board and have teams located in New York, London, Hamburg, and Mumbai.
Our mission is to empower businesses and consumers with actionable insights, reliable data, and cutting-edge technology. We aim to become a leading provider of business intelligence across industries while incubating innovative technology solutions in collaboration with strong media partners.
Plant-A Insights Group produces business and industry rankings in partnership with prestigious outlets such as Newsweek and other tier-one media brands.
We’re looking for a Senior Marketing Manager to join our team and take ownership of high-impact marketing initiatives. This is a unique opportunity for a driven, creative, and strategic marketer who thrives at the intersection of strategy and execution. The role requires a mix of hands-on contribution and team leadership, with significant growth potential as we scale.
- Lead Research & Campaign Orchestration: Manage and coordinate lead research to fuel the sales pipeline and orchestrate targeted email marketing campaigns.
- Email Marketing: Draft, design, and optimize campaigns across multiple email platforms, ensuring high engagement and conversion rates.
- Website Management: Design, update, and optimize company homepages to ensure they are engaging, on-brand, and conversion-focused.
- Creative Production: Design and develop sales and marketing materials; create high-quality visuals using Photoshop (or similar tools)—note: Canva is not used in this role.
- Go-to-Market Execution: Drive new go-to-market initiatives from concept to execution, ensuring alignment with business objectives.
- Media Partnerships: Manage and nurture relationships with media partners to maximize visibility and ROI.
- Social Media Management: Oversee company social media platforms, ensuring consistent branding, messaging, and audience engagement.
- Team Leadership: Serve as both an individual contributor and a manager, leading a small team of two, while also collaborating cross-functionally.
- 5–7+ years of marketing experience with a proven track record in email marketing, creative design, website updates, and campaign management.
- Strong proficiency in Photoshop or equivalent design software.
- Experience in creating sales enablement materials, orchestrating go-to-market initiatives, and managing social media platforms.
- Strong understanding of digital marketing strategies, lead generation, and sales alignment.
- Great listening skills, a quick learner, and the ability to adapt in a fast-paced environment.
- Exceptional organizational skills with the ability to balance hands-on execution and team leadership.
- Strong communication and relationship management skills to work effectively with internal stakeholders and external partners.
- Opportunity to shape and lead key marketing initiatives with direct impact on company growth.
- Be part of a collaborative, forward-thinking team where new ideas are encouraged.
- Leadership growth path: This role offers significant potential to expand your responsibilities as the company scales.
- Competitive salary, benefits, and career development opportunities.