Vice President, Marketing
About the Company
Respected biotechnology (BioTech) company developing innovative treatments
Industry
Biotechnology
Type
Privately Held
About the Role
The Company is seeking a Vice President of Marketing to take on a pivotal leadership role in the development and execution of its commercial strategy. The successful candidate will be responsible for all marketing activities, with a focus on brand strategy, market development, product positioning, and commercial launch planning. This high-impact position is well-suited for a seasoned marketing leader with a strong background in specialty pharmaceuticals, particularly in pre-launch and launch environments. Key duties include leading the development of integrated marketing strategies, creating brand positioning and multi-channel campaigns, and ensuring the translation of scientific and clinical data into compelling marketing content. The role also involves driving cross-functional launch readiness activities, building commercial infrastructure, and partnering with sales leadership to define go-to-market strategies. Applicants for the Vice President of Marketing role at the company should have a proven track record in marketing within the pharmaceutical or healthcare industry, with a specific emphasis on specialty products. The ideal candidate will have experience in pre-launch and launch environments, and a deep understanding of the regulatory and compliance aspects of pharmaceutical marketing. Strong leadership skills are essential, as the role involves recruiting, managing, and mentoring a high-performing marketing and commercial operations team. The candidate must be adept at fostering a collaborative and high-integrity culture and be able to work effectively in a cross-functional, team-oriented environment. A strategic mindset, the ability to translate scientific and clinical data into marketing content, and a talent for developing and executing integrated marketing strategies are also key requirements for this executive position.
Hiring Manager Title
CCO
Travel Percent
Less than 10%
Functions
- Marketing