About the Role
We’re looking for a scrappy, creative, and highly organized Head of Brand & Product Strategy — someone who can turn an idea into mood boards and make awesome products actually come to life.
You’ll work side-by-side with our founder every day, helping bring new products and collections to life across CharCharms, Wall Candy, and future brands. You’ll take a scattered list of ideas (“stick-on charms, a bottle line, a new fall collection”) and turn them into a smart, strategic launch calendar — and then own the product development process.
You’ll be responsible for making sure everything we launch feels cohesive, on-brand, and better than what we’ve done before.
This role is perfect for someone who loves startups, thrives in ambiguity, and has a strong eye for product, brand, and execution.
What You'll Do:
Product Strategy & Pipeline
- Take founder ideas and turn them into a clear, prioritized launch roadmap
- Proactively pitch new products or collection themes based on trends and data
- Coordinate product lifecycle with our supply chain manager to ensure important milestones are being met
Brand & Creative Strategy
- Elevate how each brand shows up across products, packaging, and marketing within our various channels: D2C, e-commerce, and various retail partners.
- Build creative briefs to provide direction for collections and campaigns.
- Make sure everything looks, feels, and communicates the brand perfectly from Voice, to Packaging, to Product.
Launch Planning & Project Management
- Create and manage a clear, rolling 90-day launch calendar
- Run weekly cross-functional check-ins to keep projects on track
- Track tasks, deadlines, and team dependencies in Notion or Airtable
- Flag blockers, re-prioritize when needed, and keep things moving forward
Marketing Alignment
- Work closely with the marketing manager to align content, influencer, and email strategies with upcoming launches.
- Make sure campaign rollouts are cohesive and reflect the product’s story and overall brand.
- Brief freelancers, or agencies as needed.
You’ll Thrive Here If You...
- Have 3–6+ years experience in product development, project management brand strategy, or launch roles at a consumer brand (CPG, beauty, lifestyle, DTC)
- Are both a thinker and a doer - you love strategy, but you also get things done
- Have a great eye for aesthetics, packaging, and creative (do you analyze the Target shelves every shopping trip?)
- Are highly organized and thrive when building systems from scratch
- Are entrepreneurial, scrappy, fast-moving, and calm under pressure
- Can work in person 5 days a week and love being part of a collaborative, female-led team
Tools You'll Likely Use
- Notion or Airtable (launch tracking, product roadmap)
- Canva, Figma, or Photoshop (visual direction, not design execution)
- Shopify, TikTok Shop, Klaviyo (working alongside the eComm + marketing team)
- Google Drive (briefs, calendars, shared assets)
How You’ll Know It’s Working (3-Month Goals)
- We have a clear launch calendar with multiple drops fully planned
- Every product has a corresponding creative + marketing rollout
- You’re managing timelines, keeping the team moving, and taking pressure off the founder
- You’ve already improved how the brand looks and feels across at least one major launch
Compensation & Benefits
- Full-time salary: Based on experience, ($70k - $90k)
- Paid time off: Unlimited PTO (with 30-day notice for longer breaks)
- 401k, Health & dental insurance: Provided
- Work environment: In-person 4-5 days a week, fast-paced, and highly collaborative with a female-led team
How to Apply
Email info@charcharms.com with:
- A short note on why this role is exciting to you
- Your resume or LinkedIn
- A brand or recent product launch you admire - and why!!