Plug
Location:
St. Louis, MO (On-site) Reports To:
Content Manager About Plug Plug is a fast-growing direct-to-consumer technology company redefining how people buy tech. We specialize in Certified Pre-Owned electronics — primarily smartphones, tablets, laptops, smartwatches, and accessories — offering customers a more affordable and environmentally responsible alternative to buying new. Our mission is simple: reduce electronic waste (e-waste) while making reliable, high-quality technology accessible to everyone. Since 2009, we’ve helped keep over one million working devices out of landfills — and we’re just getting started. With over
10 million followers across TikTok, Instagram, YouTube, and more , Plug has built one of the largest and most engaged communities in the certified pre-owned tech space. Our content reaches millions weekly, and we’re leveraging that reach to educate, entertain, and drive real change in how consumers think about refurbished tech. We’re not just a brand — we’re a movement. Join us in shaping the future of tech by building a more sustainable and connected world. We are seeking an energetic Social Media Lead who is passionate about content creation, and emerging trends — particularly short-form video and live shopping. You’ll play a key role in amplifying Plug’s mission, building community, and creating content that not only entertains but converts viewers into lifelong customers. Key Responsibilities 1. Short-Form Content Creation • Conceptualize, script, shoot, and edit short-form videos (e.g., TikTok, Reels, YouTube Shorts) showcasing Plug’s product offerings, promotions, and eco-friendly mission. • Collaborate closely with the marketing and creative teams to maintain a consistent brand voice, style, and messaging across all short-form content. • Continuously monitor trends and platform updates to ensure content remains fresh, engaging, and in line with best practices. 2.
Live Shopping & Streaming Events • Plan, organize, and host live shopping events on social platforms to showcase new or featured products, demonstrating features and benefits to drive immediate sales. • Work cross-functionally with product, sales, and customer support teams to ensure inventory alignment and smooth execution during live events. • Track performance metrics for each live stream (e.g., attendance, engagement, conversions) and leverage insights to optimize future events. 3.
Social Media Strategy & Management • Develop and implement a comprehensive social media strategy that increases brand visibility, engagement, and conversions across multiple platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube, etc.). • Oversee daily posting, community engagement, and content scheduling—ensuring content is timely, on-brand, and effectively driving key objectives. • Monitor and analyze social media analytics to optimize campaigns, predict trends, and inform broader marketing strategies. 4.
Community Engagement & Customer Support • Engage with users across platforms, responding to questions, comments, and customer service inquiries in a timely, empathetic, and solutions-focused manner. • Collaborate with the customer support team to maintain brand reputation, address concerns, and build loyalty among Plug’s online community. 5.
Influencer Partnerships • Identify and collaborate with relevant influencers who align with Plug’s mission and values. • Negotiate contracts, manage relationships, and co-create content to expand reach and drive product awareness. 6.
Paid Social & Advertising • Partner with the marketing team to plan and optimize paid social campaigns, ensuring they’re in sync with organic content objectives. • Oversee budget allocation, track ROI, and make data-driven recommendations for campaign improvements. 7.
Trends & Innovation • Stay current on emerging social media features, platforms, and trends. • Proactively suggest new content ideas, platform expansions, and creative strategies to keep Plug ahead of the curve. 8.
Reporting & Analytics • Set clear KPIs (reach, engagement, conversions, etc.) and report on social media performance regularly. • Use data-driven insights to refine content strategies, set future objectives, and influence broader marketing decisions. Qualifications & Skills •
Education & Experience • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). • 2+ years of proven experience in social media management, preferably in a fast-paced, consumer-focused environment. • Demonstrated proficiency in short-form video creation; live streaming or webinar hosting experience a plus. •
Creative & Technical Skills • Strong knowledge of video editing software and mobile editing tools (e.g., CapCut, Adobe Premiere Rush, InShot). • Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite) and analytics tools (e.g., Google Analytics, native insights). • A keen eye for design, aesthetics, and storytelling. •
Interpersonal & Communication • Excellent written and verbal communication skills, with the ability to adapt tone and style across different platforms and audiences. • Comfortable on camera, with strong presentation skills for live events and video content. • Highly organized, detail-oriented, and able to handle multiple projects concurrently. •
Brand Alignment • Passion for sustainable practices, technology, and social media. • Ability to champion Plug’s mission of reducing e-waste through engaging, educational, and inspiring content.
St. Louis, MO (On-site) Reports To:
Content Manager About Plug Plug is a fast-growing direct-to-consumer technology company redefining how people buy tech. We specialize in Certified Pre-Owned electronics — primarily smartphones, tablets, laptops, smartwatches, and accessories — offering customers a more affordable and environmentally responsible alternative to buying new. Our mission is simple: reduce electronic waste (e-waste) while making reliable, high-quality technology accessible to everyone. Since 2009, we’ve helped keep over one million working devices out of landfills — and we’re just getting started. With over
10 million followers across TikTok, Instagram, YouTube, and more , Plug has built one of the largest and most engaged communities in the certified pre-owned tech space. Our content reaches millions weekly, and we’re leveraging that reach to educate, entertain, and drive real change in how consumers think about refurbished tech. We’re not just a brand — we’re a movement. Join us in shaping the future of tech by building a more sustainable and connected world. We are seeking an energetic Social Media Lead who is passionate about content creation, and emerging trends — particularly short-form video and live shopping. You’ll play a key role in amplifying Plug’s mission, building community, and creating content that not only entertains but converts viewers into lifelong customers. Key Responsibilities 1. Short-Form Content Creation • Conceptualize, script, shoot, and edit short-form videos (e.g., TikTok, Reels, YouTube Shorts) showcasing Plug’s product offerings, promotions, and eco-friendly mission. • Collaborate closely with the marketing and creative teams to maintain a consistent brand voice, style, and messaging across all short-form content. • Continuously monitor trends and platform updates to ensure content remains fresh, engaging, and in line with best practices. 2.
Live Shopping & Streaming Events • Plan, organize, and host live shopping events on social platforms to showcase new or featured products, demonstrating features and benefits to drive immediate sales. • Work cross-functionally with product, sales, and customer support teams to ensure inventory alignment and smooth execution during live events. • Track performance metrics for each live stream (e.g., attendance, engagement, conversions) and leverage insights to optimize future events. 3.
Social Media Strategy & Management • Develop and implement a comprehensive social media strategy that increases brand visibility, engagement, and conversions across multiple platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube, etc.). • Oversee daily posting, community engagement, and content scheduling—ensuring content is timely, on-brand, and effectively driving key objectives. • Monitor and analyze social media analytics to optimize campaigns, predict trends, and inform broader marketing strategies. 4.
Community Engagement & Customer Support • Engage with users across platforms, responding to questions, comments, and customer service inquiries in a timely, empathetic, and solutions-focused manner. • Collaborate with the customer support team to maintain brand reputation, address concerns, and build loyalty among Plug’s online community. 5.
Influencer Partnerships • Identify and collaborate with relevant influencers who align with Plug’s mission and values. • Negotiate contracts, manage relationships, and co-create content to expand reach and drive product awareness. 6.
Paid Social & Advertising • Partner with the marketing team to plan and optimize paid social campaigns, ensuring they’re in sync with organic content objectives. • Oversee budget allocation, track ROI, and make data-driven recommendations for campaign improvements. 7.
Trends & Innovation • Stay current on emerging social media features, platforms, and trends. • Proactively suggest new content ideas, platform expansions, and creative strategies to keep Plug ahead of the curve. 8.
Reporting & Analytics • Set clear KPIs (reach, engagement, conversions, etc.) and report on social media performance regularly. • Use data-driven insights to refine content strategies, set future objectives, and influence broader marketing decisions. Qualifications & Skills •
Education & Experience • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). • 2+ years of proven experience in social media management, preferably in a fast-paced, consumer-focused environment. • Demonstrated proficiency in short-form video creation; live streaming or webinar hosting experience a plus. •
Creative & Technical Skills • Strong knowledge of video editing software and mobile editing tools (e.g., CapCut, Adobe Premiere Rush, InShot). • Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite) and analytics tools (e.g., Google Analytics, native insights). • A keen eye for design, aesthetics, and storytelling. •
Interpersonal & Communication • Excellent written and verbal communication skills, with the ability to adapt tone and style across different platforms and audiences. • Comfortable on camera, with strong presentation skills for live events and video content. • Highly organized, detail-oriented, and able to handle multiple projects concurrently. •
Brand Alignment • Passion for sustainable practices, technology, and social media. • Ability to champion Plug’s mission of reducing e-waste through engaging, educational, and inspiring content.