CULT GAIA
Job Title: Director of Wholesale
Position Overview:
The Director of Wholesale is responsible for driving the wholesale business strategy, overseeing key accounts, and expanding the brand’s market share through effective sales and distribution channels. This role requires a deep understanding of fashion trends, brand positioning, and market dynamics, with a focus on building strong relationships with retail partners and delivering profitable growth.
Key Responsibilities:
- Develop and execute wholesale sales strategies in alignment with overall brand
- objectives.
- Identify and pursue new business opportunities to expand the brand’s presence in key
- markets.
- Collaborate with product development, merchandising, and marketing teams to align
- wholesale strategies with seasonal product assortments and brand vision.
- Manage and grow relationships with key wholesale partners and accounts.
- Develop customized sales plans and product assortments for each wholesale partner
- to maximize revenue and ensure brand representation.
- Work closely with buyers to understand their needs and provide timely feedback to
- internal teams.
- Drive wholesale sales targets and achieve budgeted revenue goals.
- Analyze sales performance, identify trends, and make recommendations to optimize
- assortments and inventory levels.
- Prepare and present sales reports, forecasts, and budgets to senior management.
- Lead and mentor a team of wholesale account executives, ensuring effective
- performance and professional development.
- Foster a collaborative environment across departments, ensuring seamless
- communication between sales, operations, and merchandising teams.
- Monitor market trends, competitor activities, and retail performance to stay ahead of
- industry developments.
- Make data-driven recommendations on pricing, product placement, and market
- expansion strategies.
- Oversee the logistical aspects of wholesale distribution, ensuring on-time deliveries
- and quality standards are met.
- Partner with the production and operations teams to manage inventory, address
- supply chain challenges, and minimize delays.
- Develop and refine policies for order management, shipping, and returns to improve
- wholesale partner satisfaction.- Serve as a key ambassador for the brand in the wholesale space, representing the
- company at trade shows, market appointments, and industry events.
- Ensure consistent brand messaging and presentation across all wholesale channels.
Qualifications:
- Bachelor’s degree in Business, Marketing, Fashion Merchandising, or related field.
- 10+ years of experience in wholesale management within the fashion, luxury, or retail
- industry.
- Strong relationships with retail buyers and experience managing major wholesale
- accounts.
- Proven ability to develop and execute successful wholesale strategies.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to lead cross-functional teams and work collaboratively with internal
- departments.
- Data-driven decision-maker with strong analytical and forecasting skills.
- Experience working with international vendors and familiarity with global distribution
- networks.
WHAT WE OFFER:
- Medical, Dental, Vision & Dependent Coverage
- 401K with company match
- Life Insurance
- Pet Insurance
- PTO
- Paid Sick Leave
- Clothing Allowance
- Employee Discount