Asset Living is hiring: Marketing Manager in Portland
Asset Living, Portland, OR, United States, 97204
Overview
Join to apply for the Marketing Manager role at Asset Living.
Location: Portland, Oregon Metropolitan Area
Salary: $90,000.00-$110,000.00 per year
Employment type: Full-time. Seniority: Mid-Senior level.
Posting timestamps indicate recent activity and interest in the role.
Responsibilities
- Works closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of the assigned portfolio.
- Leverages centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for the assigned portfolio.
- Analyzes ongoing leasing and marketing performance and provides performance data reporting to operational leadership and clients.
- Recommends and oversees the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
- Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
- Provides leasing and marketing training and best practices to onsite teams.
- Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
- Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
- Confidently presents recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward.
- Travel requirement: travel estimated at 50% of work time annually for property visits, conferences, training sessions, or other business activities.
Qualifications & Experience
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in marketing support or a similar role.
- Strong written and verbal communication skills.
- Knowledge of consumer/user digital experience and familiarity with online digital marketing platforms.
- Excellent organizational skills with the ability to multitask and prioritize effectively.
- Creative mindset with attention to detail.
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team environment.
Preferred
- 3-5 years marketing experience directly supporting marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
- Experience in Real Estate Property Management.
- Experience with Property Management Software – Yardi, Onesite, Entrata.
- Experience with industry-related CRMs – Rent Dynamics, Knock.
Education & Experience
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in marketing support or a similar role.
- Strong written and verbal communication skills.
- Knowledge of consumer/user digital experience.
- Familiarity with online digital marketing platforms.
- Excellent organizational skills with the ability to multitask and prioritize effectively.
- Creative mindset with a keen eye for detail.
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team environment.
Company
Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering value to partners, with a portfolio spanning multifamily, single-family rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living emphasizes unity, collaboration, and growth opportunities, and is recognized as a trusted partner in real estate, workplace culture, and career development. Asset Living is a member of IREM and an Accredited Management Organization (AMO).
Note: This job description is a guide of duties and may be modified at any time.