Goody
Overview
Marketing Manager at Goody will design and deliver meaningful experiences that spark engagement, elevate our presence, and nurture loyal customers. You\'ll drive Goody\'s webinars, field and partner events, and social media storytelling. You will report to the Director of Marketing and shape programs that connect people with Goody and tie initiatives to measurable business impact.
Responsibilities
- Manage events & webinars: Own Goody\'s event calendar—producing monthly webinars and field events such as customer dinners, partner activations, gifting suites, and conferences.
- Grow our social presence: Develop standout content (LinkedIn as flagship channel) to expand awareness, foster conversation, and showcase Goody\'s brand personality; craft thought-leadership content for our executive team.
- Develop compelling content: Create marketing assets (webinar decks, event collateral, social posts, blog articles, case studies, customer stories) that tell Goody\'s story and turn learnings into thought leadership.
- Build community & advocacy: Cultivate ambassadors, encourage user-generated content, and create programs that deepen customer relationships (bonus: gifts).
- Lead cross-functional projects and campaigns: Collaborate with Product, Sales, Partnerships, Merchandising, and Lifecycle Marketing on moments that resonate (e.g., product launches, ABM campaigns, sales initiatives).
- Measure & optimize: Track KPIs across social, events, and webinars and share insights to drive ROI.
Qualifications
- 3-5 years of marketing experience with strong track record in social media, events, and/or webinars (B2B or startup experience a plus).
- Proven experience developing and executing innovative social media strategy and campaigns.
- Proven track record planning and executing in-person and virtual events that drive measurable pipeline impact.
- Strong project management instincts; ability to manage multiple programs without dropping details.
- Excellent writing and communication skills; ability to craft posts, event copy, and decks that engage audiences.
- Creative eye for design and storytelling; hands-on experience creating presentations or digital assets.
- Experience working with creative teams and agencies (briefing, art-direction, asset management, etc.).
- Fluency in LinkedIn as a marketing platform; bonus for content creation and video production experience on Reels/TikTok.
- Willingness to travel occasionally for field marketing events and our annual company offsite.
Benefits
- Remote-first (preference for candidates based in NYC, LA, or SF).
- Salary range: Base pay $80,000 - $130,000 per year; Goody-provided range is $80,000 - $130,000 DOE.
- Health Care Plan (Medical, Dental & Vision).
- Retirement Plan (401k).
- Paid Time Off (Vacation, Sick & Public Holidays).
- Family Leave (Maternity, Paternity).
- Short Term & Long Term Disability.
- Annual company offsite (locations vary).
- $100/month wellness stipend.
- Stock Option Plan.
- Goody’s benefits and culture highlights.