Executive Director of Product Management – Marketing & Activation

Executive Director of Product Management – Marketing & Activation

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Sony Pictures Television, the world’s largest independent studio, is seeking an Executive Director of Product Management – Marketing & Activation to join our Insights, Strategy & Analytics organization. Our studio produces award-winning original content for both linear networks and digital platforms. Our portfolio includes acclaimed dramas like The Night Agent , The Last of Us , and The Boys ; hit comedies such as Twisted Metal and Cobra Kai ; and iconic unscripted series like Jeopardy! , Wheel of Fortune , and American Idol .

In this leadership role, you will lead data app product builds for the Marketing & Activation organizations at Sony Pictures Entertainment. You will be responsible for defining the vision, strategy, and roadmap for data-driven tools—including predictive models, dashboards, and advanced data applications. Collaborating with stakeholders and analytics teams, you will transform data into actionable insights to empower decision-making across the business.

Key Responsibilities

• Define and communicate data product vision and strategy, focused on creating predictive models, data tools, dashboards, or advanced data apps for the television production organization.
• Collaborate with marketing, media, insights, and finance stakeholders to gather requirements and prioritize data product features.
• Build positive, collaborative relationships with analytics teams, understanding disciplines from data science to data management, to bring together the best expertise for each project.
• Oversee cross-functional product development, ensuring timely delivery of tools and applications.
• Develop and maintain product roadmaps and oversee the entire product lifecycle.
• Ensure products meet business objectives and user needs.
• Foster positive team relationships with analytics and business leaders, embedding with stakeholders to educate and empower data-centric decision-making.

Qualifications

• BA, MBA, or MS in Marketing, Business, Operational Efficiency, or a related field.
• 10–12+ years of experience in product management and development, preferably in tech or entertainment.
• Proven success in managing and launching data-driven products.
• Strong leadership, communication, and collaboration skills.
• Experience working with analytics teams and fostering shared ownership.
• Proficient in Agile methodologies.
• Passion for creating innovative, industry-leading products.

Preferred Qualifications

• Experience in television or film marketing, or in a larger studio environment.
• Genuine passion for film and television.
• Strategic, solutions-oriented mindset with executive presence.
• Excellent attention to detail and problem-solving skills.
• Experience in global, matrixed organizations.
• Outstanding presentation skills, comfortable with executive audiences.
• Commitment to continuous learning and innovation.