Red Bull
Student Marketeer - The George Washington University
Red Bull, Washington, District of Columbia, us, 20022
Overview
The Student Marketeer supports the Field Marketing Manager in building the local face of Red Bull in their field in line with national strategies and priorities. They work with the FMM to build strong local networks, including opinion-leaders and key influencers, and establish relationships with key universities. They help to create and implement marketing initiatives across the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications). They work with On Premise and Off Premise teams to ensure distribution and product availability. Their main objective is to integrate Red Bull into the consumer lifestyle through planning and executing marketing activities, sales initiatives and projects to develop the business. Responsibilities
Represents Red Bull at their university by embodying Red Bull personality traits and company values. Spot trends and identify opportunities to integrate the brand by conducting market and campus research. Develops and executes targeted sales and marketing plans to meet consumer needs in their field. Collaborates with Off Premise and On Premise Sales to maximize sales and distribution, in the bull’s eye and bull ring. Establishes and maintains relationships with universities and individuals, including key opinion leaders on and off campus to keep the brand desirable. Ensures a positive and credible Red Bull brand image by activating creative, innovative and daring initiatives (including social tactics) and moment-based hacks that are locally relevant. Maintains a dynamic mix of projects, activities and event involvement with social and digital media at the heart of activities. Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility on and off campus. Creates, maintains and grows a strong brand that resonates with consumers and becomes a lifestyle choice. Contributes to integrating Red Bull into student life with a mindset that can extend post-university. Oversees entrepreneurial, innovative and creative implementation of Red Bull’s marketing mix on and off campus. Completes communication and reporting tasks in a timely and accurate manner. Achieves set goals and meets deadlines; delivers executional excellence and attention to detail. Your areas of knowledge and expertise that matter most for this role
2nd, 3rd or 4th year University Student. A strategic thinker who takes initiative and ownership and “makes things happen”. Leadership, motivation and team skills; solution oriented. Strong written and verbal communication, Project Management Skills, and familiarity with Microsoft Office. Understanding of core scenes in the region and strong networking skills. Excellent communication skills, including presenting. Passionate and energetic personality; friendly, open-minded, approachable, professional and autonomous. The hourly rate for this position is $19.25/hour. The hourly rate is subject to change and may be modified. Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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The Student Marketeer supports the Field Marketing Manager in building the local face of Red Bull in their field in line with national strategies and priorities. They work with the FMM to build strong local networks, including opinion-leaders and key influencers, and establish relationships with key universities. They help to create and implement marketing initiatives across the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications). They work with On Premise and Off Premise teams to ensure distribution and product availability. Their main objective is to integrate Red Bull into the consumer lifestyle through planning and executing marketing activities, sales initiatives and projects to develop the business. Responsibilities
Represents Red Bull at their university by embodying Red Bull personality traits and company values. Spot trends and identify opportunities to integrate the brand by conducting market and campus research. Develops and executes targeted sales and marketing plans to meet consumer needs in their field. Collaborates with Off Premise and On Premise Sales to maximize sales and distribution, in the bull’s eye and bull ring. Establishes and maintains relationships with universities and individuals, including key opinion leaders on and off campus to keep the brand desirable. Ensures a positive and credible Red Bull brand image by activating creative, innovative and daring initiatives (including social tactics) and moment-based hacks that are locally relevant. Maintains a dynamic mix of projects, activities and event involvement with social and digital media at the heart of activities. Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility on and off campus. Creates, maintains and grows a strong brand that resonates with consumers and becomes a lifestyle choice. Contributes to integrating Red Bull into student life with a mindset that can extend post-university. Oversees entrepreneurial, innovative and creative implementation of Red Bull’s marketing mix on and off campus. Completes communication and reporting tasks in a timely and accurate manner. Achieves set goals and meets deadlines; delivers executional excellence and attention to detail. Your areas of knowledge and expertise that matter most for this role
2nd, 3rd or 4th year University Student. A strategic thinker who takes initiative and ownership and “makes things happen”. Leadership, motivation and team skills; solution oriented. Strong written and verbal communication, Project Management Skills, and familiarity with Microsoft Office. Understanding of core scenes in the region and strong networking skills. Excellent communication skills, including presenting. Passionate and energetic personality; friendly, open-minded, approachable, professional and autonomous. The hourly rate for this position is $19.25/hour. The hourly rate is subject to change and may be modified. Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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