Monks Associates Inc
Senior Manager, Paid Search & App (Remote)
Monks Associates Inc, Atlanta, Georgia, United States, 30383
About the Role
We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department and offers opportunities to grow into a leadership position in a large organization as we expand this capability. If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you! Responsibilities
Client & Revenue Oversight Serve as the paid app lead for 2-4 M clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations (pacing, bid and budget changes, creative swaps, audience targeting, etc.) Manage budgets over $3MM quarterly Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning Make recommendations and optimizations using MMP insights to improve performance toward clients’ goals Conduct app strategy audits and present findings to clients Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads Thought Leadership Help manage agency vendor relationships with core app networks and mobile measurement partners Guide agency POV and strategy for navigating iOS 14 and future privacy changes Share app market research insights with the AS organization, using app intelligence and agency partnerships Collaborate with internal creative team to develop best practices for app creative Opportunity to publish thought leadership on app strategy via blog posts and internal channels Build client-facing in-app analytics dashboards with support from the Analytics team About You
The essentials
At least 3 years of experience in acquisition marketing and/or paid performance media Experience leading iOS and Android app strategy across Meta (Facebook), Google App campaigns, ASA (Apple Search Ads), and app network buys, plus in-platform execution Experience in a client-facing role Comfortable working in an agile environment Ability to handle multiple workstreams in tandem Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients; experience optimizing beyond app acquisition (in-app events and user quality) Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.) POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred Ability to guide tracking recommendations and in-app event taxonomy for clients Experience with app intelligence and app market research is a plus Experience in SA360 or Skai is a plus Managing app campaigns internationally is a plus At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants from all backgrounds who are excited to contribute to our mission. Monks is an equal-opportunity employer committed to building a respectful and empowering work environment for all people. What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with emphasis on well-being Career growth in a disruptor space and entrepreneurial opportunities within the Monks network Globally diverse and inclusive culture with employee resource groups Monks has provided a compensation range that represents a good-faith estimate of what Monks may pay for the position at the time of posting. Final salary depends on job-related factors. Salary Range: $80,000—$97,000 USD About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. It combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its AI-enabled solutions and diverse talent help clients outpace their competition. Monks has received industry recognition across multiple outlets for growth and AI leadership and is committed to equal opportunity in employment. Interested?
Apply for this job! We are committed to protecting your personal information. As part of our recruitment process, we collect and process personal data to evaluate your application. Please read the Monks Candidate Privacy Notice to understand how your data will be managed during your application process.
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We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department and offers opportunities to grow into a leadership position in a large organization as we expand this capability. If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you! Responsibilities
Client & Revenue Oversight Serve as the paid app lead for 2-4 M clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations (pacing, bid and budget changes, creative swaps, audience targeting, etc.) Manage budgets over $3MM quarterly Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning Make recommendations and optimizations using MMP insights to improve performance toward clients’ goals Conduct app strategy audits and present findings to clients Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads Thought Leadership Help manage agency vendor relationships with core app networks and mobile measurement partners Guide agency POV and strategy for navigating iOS 14 and future privacy changes Share app market research insights with the AS organization, using app intelligence and agency partnerships Collaborate with internal creative team to develop best practices for app creative Opportunity to publish thought leadership on app strategy via blog posts and internal channels Build client-facing in-app analytics dashboards with support from the Analytics team About You
The essentials
At least 3 years of experience in acquisition marketing and/or paid performance media Experience leading iOS and Android app strategy across Meta (Facebook), Google App campaigns, ASA (Apple Search Ads), and app network buys, plus in-platform execution Experience in a client-facing role Comfortable working in an agile environment Ability to handle multiple workstreams in tandem Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients; experience optimizing beyond app acquisition (in-app events and user quality) Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.) POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred Ability to guide tracking recommendations and in-app event taxonomy for clients Experience with app intelligence and app market research is a plus Experience in SA360 or Skai is a plus Managing app campaigns internationally is a plus At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants from all backgrounds who are excited to contribute to our mission. Monks is an equal-opportunity employer committed to building a respectful and empowering work environment for all people. What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with emphasis on well-being Career growth in a disruptor space and entrepreneurial opportunities within the Monks network Globally diverse and inclusive culture with employee resource groups Monks has provided a compensation range that represents a good-faith estimate of what Monks may pay for the position at the time of posting. Final salary depends on job-related factors. Salary Range: $80,000—$97,000 USD About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. It combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its AI-enabled solutions and diverse talent help clients outpace their competition. Monks has received industry recognition across multiple outlets for growth and AI leadership and is committed to equal opportunity in employment. Interested?
Apply for this job! We are committed to protecting your personal information. As part of our recruitment process, we collect and process personal data to evaluate your application. Please read the Monks Candidate Privacy Notice to understand how your data will be managed during your application process.
#J-18808-Ljbffr