CVS Health
Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care
CVS Health, Woonsocket, Rhode Island, us, 02895
Overview
Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care. The Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care, will lead the B2C and B2B marketing strategy and execution focused on enhancing member engagement, loyalty and utilization of CVS Virtual Care services. This role is critical for driving growth and ensuring that our marketing initiatives align with the overall business objectives of CVS Health. Responsibilities
Integrated Marketing Strategy: Develop and execute a comprehensive marketing plan that drives awareness and adoption of CVS Virtual Care products. Leverage data, customer insights, and outcomes-focused strategies to inform decision-making and optimize campaign performance. Storytelling & Influencing: Craft compelling narratives that resonate with target audiences, driving engagement and influencing perceptions. Clearly articulate ideas to effectively influence partners and stakeholders. Sales Enablement: Collaborate closely with the CVS sales team to create impactful messaging and sales enablement materials that enhance the effectiveness of B2B initiatives and resonate with target audiences. Cross-Functional Collaboration: Partner with internal and external subject matter experts to identify and align on business priorities. Ensure effective development and implementation of marketing plans while building strong relationships with stakeholders across the organization. Campaign Development: Create and implement results-driven omni-channel marketing strategies for acquisition and ongoing engagement. Continuously evolving these strategies based on data analysis and insights. Data Evaluation and Interpretation: Utilize strong analytical skills to assess the effectiveness of marketing campaigns. Leverage audience insights, market research, and industry knowledge to optimize future initiatives. Measurement Plans: Deliver effective measurement plans that form the most effective approaches to engage and influence target audiences and drive demand, communicating with business partners on plans and performance in a continuous improvement cycle. Creative Management: Compile and present comprehensive creative briefs to guide execution and implementation with internal and external creative agencies. Manage agency relationships to develop, produce, and deploy creative assets effectively, ensuring alignment with marketing strategies and business objectives. Stakeholder Identification: Identify stakeholders and resources needed for successful project execution, proactively networking to create collaborative partnerships. Required Qualifications
7+ years of progressive experience in marketing or a related field, with a focus on digital marketing strategies. Proven ability to manage and influence cross-functional teams and external partners effectively. Strong analytical skills with experience in using data to drive marketing strategies and measure success. Comfort and experience with email marketing (EM), SMS, paid search/media, and B2B sales enablement. Preferred Qualifications
Experience in insurance and/or pharmacy benefit management, with a focus on member experience and communications strategy. Knowledge of the healthcare, pharma, and/or PBM industry is a plus. Experience with both B2C and B2B marketing strategies. Demonstrated success in crafting and executing multi-channel marketing campaigns. Familiarity with leading digital and analytic tools (e.g., Adobe Analytics, Tableau). Experience with developing test-and-learn innovative solutions to enhance the effectiveness of marketing strategies and campaigns. Solid quantitative skills and broad business acumen, including familiarity with MarTech stack and tools (Adobe suite, SFMC). Ideal Candidate Profile
The ideal candidate is a seasoned, collaborative marketing leader who can transform user insights into user-centric marketing and digital experiences. This role requires a strategic thinker who thrives in a fast-paced, cross-functional environment and is committed to driving member engagement through innovative marketing solutions. Heart At Work Attributes
Empathy: Demonstrates a deep understanding of member needs and experiences, fostering a culture of care and support. Collaboration: Works effectively across teams and departments, building strong relationships to achieve common goals. Innovation: Embraces creativity and new ideas, continuously seeking ways to improve marketing strategies and member engagement. Integrity: Upholds the highest ethical standards in all interactions, ensuring transparency and trust with partners and members. Adaptability: Thrives in a dynamic environment, adjusting strategies and approaches as needed to meet evolving business needs and member expectations. Education
Bachelor’s degree in marketing, communications, journalism or related field or equivalent experience (4 years). Pay Range
The Typical Pay Range For This Role Is $82,940.00 - $182,549.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Benefits
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan. No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching. Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility. For more information, visit https://jobs.cvshealth.com/us/en/benefits We anticipate the application window for this opening will close on: 10/17/2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Business Development and Sales Industries: Hospitals and Health Care Referrals increase your chances of interviewing at CVS Health by 2x Get notified about new Senior Engagement Manager jobs in Woonsocket, RI.
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Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care. The Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care, will lead the B2C and B2B marketing strategy and execution focused on enhancing member engagement, loyalty and utilization of CVS Virtual Care services. This role is critical for driving growth and ensuring that our marketing initiatives align with the overall business objectives of CVS Health. Responsibilities
Integrated Marketing Strategy: Develop and execute a comprehensive marketing plan that drives awareness and adoption of CVS Virtual Care products. Leverage data, customer insights, and outcomes-focused strategies to inform decision-making and optimize campaign performance. Storytelling & Influencing: Craft compelling narratives that resonate with target audiences, driving engagement and influencing perceptions. Clearly articulate ideas to effectively influence partners and stakeholders. Sales Enablement: Collaborate closely with the CVS sales team to create impactful messaging and sales enablement materials that enhance the effectiveness of B2B initiatives and resonate with target audiences. Cross-Functional Collaboration: Partner with internal and external subject matter experts to identify and align on business priorities. Ensure effective development and implementation of marketing plans while building strong relationships with stakeholders across the organization. Campaign Development: Create and implement results-driven omni-channel marketing strategies for acquisition and ongoing engagement. Continuously evolving these strategies based on data analysis and insights. Data Evaluation and Interpretation: Utilize strong analytical skills to assess the effectiveness of marketing campaigns. Leverage audience insights, market research, and industry knowledge to optimize future initiatives. Measurement Plans: Deliver effective measurement plans that form the most effective approaches to engage and influence target audiences and drive demand, communicating with business partners on plans and performance in a continuous improvement cycle. Creative Management: Compile and present comprehensive creative briefs to guide execution and implementation with internal and external creative agencies. Manage agency relationships to develop, produce, and deploy creative assets effectively, ensuring alignment with marketing strategies and business objectives. Stakeholder Identification: Identify stakeholders and resources needed for successful project execution, proactively networking to create collaborative partnerships. Required Qualifications
7+ years of progressive experience in marketing or a related field, with a focus on digital marketing strategies. Proven ability to manage and influence cross-functional teams and external partners effectively. Strong analytical skills with experience in using data to drive marketing strategies and measure success. Comfort and experience with email marketing (EM), SMS, paid search/media, and B2B sales enablement. Preferred Qualifications
Experience in insurance and/or pharmacy benefit management, with a focus on member experience and communications strategy. Knowledge of the healthcare, pharma, and/or PBM industry is a plus. Experience with both B2C and B2B marketing strategies. Demonstrated success in crafting and executing multi-channel marketing campaigns. Familiarity with leading digital and analytic tools (e.g., Adobe Analytics, Tableau). Experience with developing test-and-learn innovative solutions to enhance the effectiveness of marketing strategies and campaigns. Solid quantitative skills and broad business acumen, including familiarity with MarTech stack and tools (Adobe suite, SFMC). Ideal Candidate Profile
The ideal candidate is a seasoned, collaborative marketing leader who can transform user insights into user-centric marketing and digital experiences. This role requires a strategic thinker who thrives in a fast-paced, cross-functional environment and is committed to driving member engagement through innovative marketing solutions. Heart At Work Attributes
Empathy: Demonstrates a deep understanding of member needs and experiences, fostering a culture of care and support. Collaboration: Works effectively across teams and departments, building strong relationships to achieve common goals. Innovation: Embraces creativity and new ideas, continuously seeking ways to improve marketing strategies and member engagement. Integrity: Upholds the highest ethical standards in all interactions, ensuring transparency and trust with partners and members. Adaptability: Thrives in a dynamic environment, adjusting strategies and approaches as needed to meet evolving business needs and member expectations. Education
Bachelor’s degree in marketing, communications, journalism or related field or equivalent experience (4 years). Pay Range
The Typical Pay Range For This Role Is $82,940.00 - $182,549.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Benefits
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan. No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching. Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility. For more information, visit https://jobs.cvshealth.com/us/en/benefits We anticipate the application window for this opening will close on: 10/17/2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Business Development and Sales Industries: Hospitals and Health Care Referrals increase your chances of interviewing at CVS Health by 2x Get notified about new Senior Engagement Manager jobs in Woonsocket, RI.
#J-18808-Ljbffr