Fivetran
Overview
Join to apply for the
Senior Account Based Marketing Manager
role at
Fivetran .
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About The Role
— Fivetran is building data pipelines to power the modern data stack for thousands of companies. Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts?
Our Revenue Marketing team for customer expansion at Fivetran is searching for a seasoned
Senior Account Based Marketing Manager
to join our growing team. In this role, you will play a pivotal role in driving target account engagement, account expansion, and pipeline acceleration for our most strategic customer accounts in our Strategic Expansion segment. You will be a partner to Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals.
This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use
DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker.
What You’ll Do
Partner with sales to prioritize high-value target accounts and expansion opportunities.
Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts.
Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey.
Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts.
Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver more personalized, impactful ABM programs.
Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline targeting new lines of business, subsidiaries and other upsell opportunities within our top strategic customer accounts.
Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement.
Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth.
Stay up-to-date on the latest ABM trends and best practices.
Skills We’re Looking For
5+ years of experience in B2B marketing, preferably with a strong focus on ABM.
Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns.
In-depth knowledge of the ABM methodology and best practices.
Strong understanding of buyer personas, journey mapping, and account-based orchestration.
Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Data-driven approach with a knack for translating data insights into actionable marketing strategies.
Bonus Skills
Demandbase Certification
Employment Details This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Compensation The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Denver Pay Range:
$123,600—$154,500 USD .
Benefits
100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to mental health support platform with resources for employees and dependents
*May vary by country and worker type - please reach out to your recruiter for more information
Fivetran is committed to diversity, equity, inclusion & belonging. We value and recognize that our customers benefit from having innovative teams with diverse backgrounds and experiences.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video. To learn more about our candidate privacy policy, you can read our statement here.
If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please submit your request so we can provide reasonable accommodations to facilitate your participation and ensure a fair interview experience.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
Note Referrals increase your chances of interviewing at Fivetran. Get notified about new Senior Marketing Manager jobs in Denver, CO.
#J-18808-Ljbffr
Senior Account Based Marketing Manager
role at
Fivetran .
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About The Role
— Fivetran is building data pipelines to power the modern data stack for thousands of companies. Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts?
Our Revenue Marketing team for customer expansion at Fivetran is searching for a seasoned
Senior Account Based Marketing Manager
to join our growing team. In this role, you will play a pivotal role in driving target account engagement, account expansion, and pipeline acceleration for our most strategic customer accounts in our Strategic Expansion segment. You will be a partner to Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals.
This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use
DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker.
What You’ll Do
Partner with sales to prioritize high-value target accounts and expansion opportunities.
Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts.
Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey.
Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts.
Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver more personalized, impactful ABM programs.
Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline targeting new lines of business, subsidiaries and other upsell opportunities within our top strategic customer accounts.
Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement.
Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth.
Stay up-to-date on the latest ABM trends and best practices.
Skills We’re Looking For
5+ years of experience in B2B marketing, preferably with a strong focus on ABM.
Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns.
In-depth knowledge of the ABM methodology and best practices.
Strong understanding of buyer personas, journey mapping, and account-based orchestration.
Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Data-driven approach with a knack for translating data insights into actionable marketing strategies.
Bonus Skills
Demandbase Certification
Employment Details This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Compensation The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Denver Pay Range:
$123,600—$154,500 USD .
Benefits
100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to mental health support platform with resources for employees and dependents
*May vary by country and worker type - please reach out to your recruiter for more information
Fivetran is committed to diversity, equity, inclusion & belonging. We value and recognize that our customers benefit from having innovative teams with diverse backgrounds and experiences.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video. To learn more about our candidate privacy policy, you can read our statement here.
If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please submit your request so we can provide reasonable accommodations to facilitate your participation and ensure a fair interview experience.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
Note Referrals increase your chances of interviewing at Fivetran. Get notified about new Senior Marketing Manager jobs in Denver, CO.
#J-18808-Ljbffr