Senior Manager, Marketing Solutions – Data & AdTech

As the Senior Manager, Marketing Solutions – Data & AdTech, you will play a strategic role within the Marketing Domains’ Strategy and Operations organization. You will lead efforts to optimize and evolve Fidelity’s marketing technology stack, with a focus on data infrastructure, adtech capabilities, and performance analytics. You will: • Drive the discovery and definition of business requirements for marketing data and adtech capabilities. • Develop deep expertise in platforms and tools such as: o Customer Data Platforms (CDPs) o Identity resolution and audience segmentation o Adtech integrations (DSPs, DMPs, SSPs) o Data governance and privacy compliance o Personalization and advanced targeting (e.g., Dynamic creative optimization) o Generative search impacts on the adtech landscape o Affiliate optimization • Translate business needs into actionable features and partner with delivery teams to ensure successful implementation. • Collaborate with marketing stakeholders to identify gaps and opportunities in campaign execution • Increase reach through various audience generation techniques available through partners like LiveRamp, Google, and Meta. • Connect paid and owned experiences • Obsess over and deliver improvements to the capability in a manner that elevates the Marketer experience to drive customer engagement and deliver tangible business value • Partner with engineering and media teams to design scalable, privacy-compliant solutions. • Maintain and prioritize product backlogs using Jira-based tools. • Present insights, recommendations, and solution designs to senior leadership and cross-functional teams. • Monitor industry trends and emerging technologies to inform strategic planning and innovation. Your ability to connect marketing goals with technical capabilities, and to lead cross-functional teams through ambiguity, will be key to your success. The Expertise and Skills You Bring • Bachelor’s Degree with 8+ years of experience in marketing technology, digital advertising, or data strategy. • Strong understanding of the adtech ecosystem and data infrastructure supporting marketing. • Platform and Data Savvy: you understand architectural underpinnings, solution integrations, and how data threads across platforms • Proven ability to lead cross-functional teams and drive alignment across marketing, analytics, and engineering. • Skilled in translating complex business needs into clear, actionable requirements. • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. • Experience with agile methodologies and backlog management tools (e.g., Jira). • Strong problem-solving mindset and ability to identify process efficiencies. • Experience managing or mentoring team members is a plus. The Team You’ll be part of the Marketing Strategy and Operations team, where you’ll play a critical role in shaping the future of data-driven marketing. You’ll collaborate across domains to deliver impactful solutions that enhance targeting, measurement, and operational efficiency.