Affinity.co
Overview
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets. The Role
We're seeking a relationship-focused marketer to build and scale Affinity's ecosystem marketing program across our growing network of partners, customers, and industry influencers. This role combines customer advocacy, partner marketing, and influencer relations to amplify our brand within the tight-knit private capital community. You\'ll leverage the interconnected nature of PE/VC relationships to create authentic advocacy programs that drive pipeline growth. This role reports to the Director of Customer Marketing. What Will I Be Doing?
Customer Advocacy Programs
Build and manage a customer reference program featuring top-tier PE/VC firms Create compelling case studies showcasing ROI and deal flow acceleration Coordinate customer speaking opportunities at industry events and webinars Develop customer advisory board initiatives Facilitate peer-to-peer networking among customers across different market segments Partner Marketing
Manage co-marketing relationships with strategic partners in the private capital ecosystem Develop joint content initiatives with portfolio companies, service providers, and technology partners Create partner enablement materials and co-branded resources Build and track partner referral programs that leverage existing relationships Influencer & Community Relations
Identify and engage key thought leaders in private equity, venture capital, and middle market sectors Collaborate with industry podcast hosts and thought leadership platforms Coordinate influencer partnerships and thought leadership collaborations Develop speaking bureau relationships for Affinity executives Build authentic relationships within the private capital community How You\'ll Work
Think relationship-first – understand that in private capital, authentic relationships drive everything Leverage AI tools daily for prospect research, content personalization, and relationship mapping Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, and Customer Success teams Measure what matters – track partner-driven pipeline, customer advocacy impact, and community engagement Operate with sensitivity to the confidential nature of private capital relationships Why This Role Matters
You\'ll be instrumental in building Affinity\'s reputation as the relationship intelligence leader by creating authentic advocacy within the private capital community. Your work will directly impact our ability to penetrate new markets, accelerate deal cycles, and establish lasting relationships with the industry\'s most influential players. The tight-knit nature of private capital makes this role uniquely impactful – one well-executed customer story or partner collaboration can unlock entire market segments and drive significant pipeline growth. Qualifications
Note:
The original description includes guidance about applying even if not all qualifications are met. If you meet most requirements, you are encouraged to apply. Required
5-6 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries Proven track record managing customer advocacy, partner marketing, or community programs Strong relationship-building skills with ability to engage C-level executives and industry leaders Understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred Excellent communication skills with ability to craft compelling stories about complex financial relationships Data-driven mindset with experience measuring and optimizing relationship marketing programs Proficiency with AI tools for research, personalization, and content creation Work Location
Remote, San Francisco or New York In-office/Hybrid
For those located in San Francisco or New York, we\'re embracing a hub-hybrid model. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. What you\'ll enjoy at Affinity
We live our values: ownership, growth mindset, respectful candor, and collaboration to deliver outcomes for colleagues and clients Health Benefits: healthcare, dental, and optical insurance premiums for you and dependents, plus flexible personal & sick days Retirement Planning: pension plan through SmartPension Learning & Development: annual education budget and comprehensive L&D program Wellness Support: reimbursement for home internet, meals, and wellness memberships/equipment Team Connection: virtual team-building activities and socials Compensation
A reasonable estimate of the current range is $108,000.00 - $163,000.00 USD Base. Within the range, pay depends on location and experience. About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley\'s best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. Our Relationship Intelligence platform uses data exhaust from interactions among Investment Bankers, Venture Capitalists, Consultants, and other dealmakers to deliver automated relationship insights that drive millions of deals monthly. We are proud to have received Inc. and Fortune Best Workplaces awards and to be Great Places to Work certified for the last 5 years. Join us in making it possible to cultivate and harness networks to succeed. We use E-Verify. Our company uses E-Verify to confirm employment eligibility for all newly hired employees. To learn more about E-Verify, please visit www.dhs.gov/E-Verify.
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Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets. The Role
We're seeking a relationship-focused marketer to build and scale Affinity's ecosystem marketing program across our growing network of partners, customers, and industry influencers. This role combines customer advocacy, partner marketing, and influencer relations to amplify our brand within the tight-knit private capital community. You\'ll leverage the interconnected nature of PE/VC relationships to create authentic advocacy programs that drive pipeline growth. This role reports to the Director of Customer Marketing. What Will I Be Doing?
Customer Advocacy Programs
Build and manage a customer reference program featuring top-tier PE/VC firms Create compelling case studies showcasing ROI and deal flow acceleration Coordinate customer speaking opportunities at industry events and webinars Develop customer advisory board initiatives Facilitate peer-to-peer networking among customers across different market segments Partner Marketing
Manage co-marketing relationships with strategic partners in the private capital ecosystem Develop joint content initiatives with portfolio companies, service providers, and technology partners Create partner enablement materials and co-branded resources Build and track partner referral programs that leverage existing relationships Influencer & Community Relations
Identify and engage key thought leaders in private equity, venture capital, and middle market sectors Collaborate with industry podcast hosts and thought leadership platforms Coordinate influencer partnerships and thought leadership collaborations Develop speaking bureau relationships for Affinity executives Build authentic relationships within the private capital community How You\'ll Work
Think relationship-first – understand that in private capital, authentic relationships drive everything Leverage AI tools daily for prospect research, content personalization, and relationship mapping Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, and Customer Success teams Measure what matters – track partner-driven pipeline, customer advocacy impact, and community engagement Operate with sensitivity to the confidential nature of private capital relationships Why This Role Matters
You\'ll be instrumental in building Affinity\'s reputation as the relationship intelligence leader by creating authentic advocacy within the private capital community. Your work will directly impact our ability to penetrate new markets, accelerate deal cycles, and establish lasting relationships with the industry\'s most influential players. The tight-knit nature of private capital makes this role uniquely impactful – one well-executed customer story or partner collaboration can unlock entire market segments and drive significant pipeline growth. Qualifications
Note:
The original description includes guidance about applying even if not all qualifications are met. If you meet most requirements, you are encouraged to apply. Required
5-6 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries Proven track record managing customer advocacy, partner marketing, or community programs Strong relationship-building skills with ability to engage C-level executives and industry leaders Understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred Excellent communication skills with ability to craft compelling stories about complex financial relationships Data-driven mindset with experience measuring and optimizing relationship marketing programs Proficiency with AI tools for research, personalization, and content creation Work Location
Remote, San Francisco or New York In-office/Hybrid
For those located in San Francisco or New York, we\'re embracing a hub-hybrid model. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. What you\'ll enjoy at Affinity
We live our values: ownership, growth mindset, respectful candor, and collaboration to deliver outcomes for colleagues and clients Health Benefits: healthcare, dental, and optical insurance premiums for you and dependents, plus flexible personal & sick days Retirement Planning: pension plan through SmartPension Learning & Development: annual education budget and comprehensive L&D program Wellness Support: reimbursement for home internet, meals, and wellness memberships/equipment Team Connection: virtual team-building activities and socials Compensation
A reasonable estimate of the current range is $108,000.00 - $163,000.00 USD Base. Within the range, pay depends on location and experience. About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley\'s best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. Our Relationship Intelligence platform uses data exhaust from interactions among Investment Bankers, Venture Capitalists, Consultants, and other dealmakers to deliver automated relationship insights that drive millions of deals monthly. We are proud to have received Inc. and Fortune Best Workplaces awards and to be Great Places to Work certified for the last 5 years. Join us in making it possible to cultivate and harness networks to succeed. We use E-Verify. Our company uses E-Verify to confirm employment eligibility for all newly hired employees. To learn more about E-Verify, please visit www.dhs.gov/E-Verify.
#J-18808-Ljbffr