VP, Global Marketing

**Job Title:**VP, Global Marketing* Own the “what, why, and how” of the Global Priority System, ensuring clarity of purpose, alignment, and global adoption* Position the Global Priority System as a clear differentiator for WMG, reinforcing it as a reason artists choose to sign with the company and as a core driver of breaking global superstars* Serve as a key liaison with WMG leadership, providing visibility, insights, and alignment on global artist performance* Combine data and strategic insights to set success metrics on an artist-by-artist basis, creating accountability for all global teams* Champion innovation by testing new formats, platforms, and first-mover opportunities in digital, fan engagement, and artist development* Act as a thought leader within WMG, representing global marketing priorities, trends, and successes to internal and external stakeholders* Partner with Repertoire Owners to define global amplification strategies for WMG’s priority artists, ensuring central marketing investments support campaigns that resonate across cultures, platforms, and markets* Direct the delivery of services via Global Marketing’s Integrated Marketing Services group to execute impactful campaigns that drive measurable growth* Ensure global, regional, local, and label-level marketing plans are fully integrated and aligned to maximize impact* Monitor campaign performance across markets and platforms, adapting strategies in real time to optimize results and outcomes* Partner with the SVP to oversee WMG’s global marketing budget, ensuring efficient allocation of resources behind the artists and campaigns with the greatest worldwide potential* Collaborate with Finance to track investment performance, refine spending decisions, and ensure alignment with global strategic priorities* Use data-driven insights at global and market levels to optimize marketing spend* Partner with Marketing Intelligence to define KPIs and attribution frameworks that measure campaign effectiveness at a global level* Establish and track OKRs for priority campaigns, ensuring consistent measurement and progress* Leverage analytics to identify early-stage artists with global potential and ensure they receive appropriate support* Continuously refine processes, workflows, and toolsets to improve efficiency, scalability, and impact across all markets* Lead, mentor, and inspire global marketing staff, fostering a culture of innovation, accountability, and cross-cultural collaboration* Promote inclusivity and a global mindset across teams and campaigns, ensuring local nuances are respected within a unified global framework* Build capabilities across regions by developing playbooks, sharing best practices, and delivering training that elevates execution worldwide* 12+ years of experience in music marketing, entertainment strategy, or artist development, with proven global expertise* Strong track record leading high-impact campaigns for major artists or entertainment brands* Deep knowledge of digital platforms, creator ecosystems, and audience behavior* Understanding of paid media and the campaign types most impactful for a specific goal* Data-driven mindset with experience in the metrics that drive music consumption and content marketing* Experienced at working across global cross-functional teams* Strong financial acumen with experience overseeing multi-national marketing spends* Strategic and creative thinker who can balance ideas with executional excellence* Excellent written and verbal communicator and strong relationship builder across internal and external teams #J-18808-Ljbffr