Smithsonian National Zoological Park
Senior Social Media Strategist IS-1035-12
Smithsonian National Zoological Park, Washington, District of Columbia, us, 20022
CONDITIONS OF EMPLOYMENT
Pass Pre-employment Background Check and Subsequent Background Investigation for position designated. Complete a Probationary Period. Maintain a Bank Account for Direct Deposit/Electronic Transfer. The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply. Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.
OVERVIEW
The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo. This position is in the National Museum of African American History and Culture (NMAAHC). The National Museum of African American History and Culture is a national museum for the study and exhibition of African American history and culture.
DUTIES AND RESPONSIBILITIES
This position is in the Office of Public Affairs, National Museum of African American History and Culture (NMAAHC). The Senior Social Media Strategist creates, develops, executes and evaluates a comprehensive social media strategy that leverages museum content across the Museum's social media channels to create personal connections and foster dialogues. In this position, you will:
plan, design and implement social media programs and campaigns.
develop social media policies and procedures.
determine which metrics (such as referring traffic, quality of content, share of voice, total size of community, engagement rate, sentiment and conversion rate) are most appropriate to measure the Museum's social media strategy.
analyze social media analytics and user feedback to understand trends and content effectiveness.
review and report on the effectiveness of campaigns to maximize results.
strategize with and educate management team and Museum staff on how best to incorporate relevant social media techniques into the Museum's culture, how to handle issues or problems and best leverage social media to increase participation.
QUALIFICATION REQUIREMENTS
Experience: To qualify for this position, applicants must have 1 year of related and specialized experience equivalent to the grade 11 level in the Federal Service (described below):
Knowledge, understanding, and experience leveraging existing social media platforms and emerging trends in digital marketing to develop strategies that cultivate community engagement and media interest.
Experience using social media in a museum, cultural or educational institution to inform, educate and engage the public.
Knowledge of African American history and culture to effectively develop content, advise on cultural moments, and communicate the organizational or institutional mission, content, and programs to audiences.
Experience developing comprehensive social strategies, measuring associated metrics, evaluating campaign results and recommending ways to improve efforts and reach target audiences.
Skill in building relationships to foster collaboration in ways that drive audience engagement and increase awareness.
Skill in project management and ability to independently prioritize multiple ongoing projects.
Skill in written communication to draft various social media posts, digital communications, plans, reports, policies and written documents to present information in a logical and clear manner tailored for the audiences being written for.
Preferable Qualifications and Experience:
Experience working in an African American history and culture museum, cultural or educational institution.
5-7 years experience writing and editing a variety of digital communications and copy for social media posts.
5-7 years experience planning, designing, and implementing social media programs and campaigns.
5-7 years experience analyzing social media analytics and user feedback.
3-5 years experience using social media in a museum, cultural or educational institution.
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Pass Pre-employment Background Check and Subsequent Background Investigation for position designated. Complete a Probationary Period. Maintain a Bank Account for Direct Deposit/Electronic Transfer. The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply. Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.
OVERVIEW
The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo. This position is in the National Museum of African American History and Culture (NMAAHC). The National Museum of African American History and Culture is a national museum for the study and exhibition of African American history and culture.
DUTIES AND RESPONSIBILITIES
This position is in the Office of Public Affairs, National Museum of African American History and Culture (NMAAHC). The Senior Social Media Strategist creates, develops, executes and evaluates a comprehensive social media strategy that leverages museum content across the Museum's social media channels to create personal connections and foster dialogues. In this position, you will:
plan, design and implement social media programs and campaigns.
develop social media policies and procedures.
determine which metrics (such as referring traffic, quality of content, share of voice, total size of community, engagement rate, sentiment and conversion rate) are most appropriate to measure the Museum's social media strategy.
analyze social media analytics and user feedback to understand trends and content effectiveness.
review and report on the effectiveness of campaigns to maximize results.
strategize with and educate management team and Museum staff on how best to incorporate relevant social media techniques into the Museum's culture, how to handle issues or problems and best leverage social media to increase participation.
QUALIFICATION REQUIREMENTS
Experience: To qualify for this position, applicants must have 1 year of related and specialized experience equivalent to the grade 11 level in the Federal Service (described below):
Knowledge, understanding, and experience leveraging existing social media platforms and emerging trends in digital marketing to develop strategies that cultivate community engagement and media interest.
Experience using social media in a museum, cultural or educational institution to inform, educate and engage the public.
Knowledge of African American history and culture to effectively develop content, advise on cultural moments, and communicate the organizational or institutional mission, content, and programs to audiences.
Experience developing comprehensive social strategies, measuring associated metrics, evaluating campaign results and recommending ways to improve efforts and reach target audiences.
Skill in building relationships to foster collaboration in ways that drive audience engagement and increase awareness.
Skill in project management and ability to independently prioritize multiple ongoing projects.
Skill in written communication to draft various social media posts, digital communications, plans, reports, policies and written documents to present information in a logical and clear manner tailored for the audiences being written for.
Preferable Qualifications and Experience:
Experience working in an African American history and culture museum, cultural or educational institution.
5-7 years experience writing and editing a variety of digital communications and copy for social media posts.
5-7 years experience planning, designing, and implementing social media programs and campaigns.
5-7 years experience analyzing social media analytics and user feedback.
3-5 years experience using social media in a museum, cultural or educational institution.
#J-18808-Ljbffr