Warner Bros. Discovery
Senior Staff Product Manager, Ad Experience (Video)
Warner Bros. Discovery, Washington, District of Columbia, us, 20022
Senior Staff Product Manager, Ad Experience (Video)
Overview
CNN Digital is looking for a Senior Staff Product Manager to lead the vision and execution of our Video Advertising Products. As a Sr Staff Product Manager, you will define, build, and maintain the video advertising experience across CNN’s CTV, app, and web experiences. This role shapes the future of video monetization across CNN’s digital platforms. You will own the roadmap and product lifecycle for ad-supported video experiences, delivering premium, innovative, and revenue-optimized ad solutions that serve both users and advertising partners.
You will collaborate with stakeholders in Engineering, Revenue, Sales, Ad Ops, Subscriptions, Strategy, Testing, Design, and more. The ideal candidate has strong revenue sense and experience working within Product, Design, and Technology organizations.
Your Role Accountabilities
Roadmap
- Develop the video ad product roadmap across web, app, and CTV. Identify high-impact opportunities based on monetization and business needs, and translate them into clear, prioritized, actionable product requirements.
Execution
- Draft concise product briefs and specs. Create user stories, partner with app/CTV/web teams, and work closely with video and ad tech engineering to ensure understanding of requirements throughout implementation.
Ad Technology & Innovation
- Deep experience in the video tech and ad serving ecosystem (e.g., Freewheel). Leverage latest ad technologies (SSAI, dynamic ad decisioning, contextual and addressable ads, shoppable video, pause ads, interactive overlays).
Product Discovery, Experimentation, Data-Driven Decision Making
- Define a video experimentation approach. Collaborate with Ad Technology teams to test and optimize for user experience and revenue (AVOD and SVOD).
Communication
- Communicate roadmap, progress, and results to cross-functional partners (streaming, ad tech, sales, legal, Rev Ops, Subs). Partner with Digital Analytics, Ads, and Research teams for updates.
Qualifications and Experience
10+ years of experience in product management with video and advertising product management experience.
Proven success managing highly matrixed, complex product areas with multiple stakeholders and cross-functional teams.
Deep understanding and experience in the digital video ad ecosystem – programmatic video, viewability, ad serving.
Strong strategic thinking and ability to translate business goals into actionable product plans (roadmapping and key result planning).
Analytical mindset.
Executive presence – comfort presenting to leadership.
Inclusion and Compliance Warner Bros. Discovery embraces a diverse workforce and is an equal opportunity employer. We consider qualified candidates without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, and other protected categories by law. If you require adjustments or accommodations during the application process, please visit our accessibility page for instructions.
About the Company Welcome to Warner Bros. Discovery… the stuff dreams are made of. For more on guiding principles and what they mean in day-to-day work, visit www.wbd.com/guiding-principles/.
#J-18808-Ljbffr
CNN Digital is looking for a Senior Staff Product Manager to lead the vision and execution of our Video Advertising Products. As a Sr Staff Product Manager, you will define, build, and maintain the video advertising experience across CNN’s CTV, app, and web experiences. This role shapes the future of video monetization across CNN’s digital platforms. You will own the roadmap and product lifecycle for ad-supported video experiences, delivering premium, innovative, and revenue-optimized ad solutions that serve both users and advertising partners.
You will collaborate with stakeholders in Engineering, Revenue, Sales, Ad Ops, Subscriptions, Strategy, Testing, Design, and more. The ideal candidate has strong revenue sense and experience working within Product, Design, and Technology organizations.
Your Role Accountabilities
Roadmap
- Develop the video ad product roadmap across web, app, and CTV. Identify high-impact opportunities based on monetization and business needs, and translate them into clear, prioritized, actionable product requirements.
Execution
- Draft concise product briefs and specs. Create user stories, partner with app/CTV/web teams, and work closely with video and ad tech engineering to ensure understanding of requirements throughout implementation.
Ad Technology & Innovation
- Deep experience in the video tech and ad serving ecosystem (e.g., Freewheel). Leverage latest ad technologies (SSAI, dynamic ad decisioning, contextual and addressable ads, shoppable video, pause ads, interactive overlays).
Product Discovery, Experimentation, Data-Driven Decision Making
- Define a video experimentation approach. Collaborate with Ad Technology teams to test and optimize for user experience and revenue (AVOD and SVOD).
Communication
- Communicate roadmap, progress, and results to cross-functional partners (streaming, ad tech, sales, legal, Rev Ops, Subs). Partner with Digital Analytics, Ads, and Research teams for updates.
Qualifications and Experience
10+ years of experience in product management with video and advertising product management experience.
Proven success managing highly matrixed, complex product areas with multiple stakeholders and cross-functional teams.
Deep understanding and experience in the digital video ad ecosystem – programmatic video, viewability, ad serving.
Strong strategic thinking and ability to translate business goals into actionable product plans (roadmapping and key result planning).
Analytical mindset.
Executive presence – comfort presenting to leadership.
Inclusion and Compliance Warner Bros. Discovery embraces a diverse workforce and is an equal opportunity employer. We consider qualified candidates without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, and other protected categories by law. If you require adjustments or accommodations during the application process, please visit our accessibility page for instructions.
About the Company Welcome to Warner Bros. Discovery… the stuff dreams are made of. For more on guiding principles and what they mean in day-to-day work, visit www.wbd.com/guiding-principles/.
#J-18808-Ljbffr