Glue IQ
Senior Search Specialist Full time / Coral Gables, FL
Glue IQ, Coral Gables, Florida, United States
Department:
Media
Direct Report:
Sr. Media Director
Title:
Sr. Search Specialist
Level:
Sr. Manager
ABOUT GLUEIQ
GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients
POSITION SUMMARY
We are seeking a highly skilled and experienced Senior Search Specialist to lead our search engine marketing (SEM) efforts. The ideal candidate will have a proven track record in managing and optimizing paid search campaigns across platforms like Google Ads, Bing, and social media channels. This role involves developing strategy, executing campaigns, analyzing performance, and collaborating with our creative and account teams to deliver impactful results for our clients. KEY RESPONSIBILITIES
Develop, implement, and manage comprehensive SEM strategies for multiple clients Conduct keyword research, create compelling ad copy, and optimize landing pages Monitor, analyze, and report on campaign performance, making data-driven adjustments Stay updated with industry trends, platform updates, and best practices in paid search Collaborate with creative teams to align messaging and visual assets with campaign goals Manage budgets and bid strategies to maximize ROI Conduct competitor analysis and identify new opportunities for growth Provide mentorship and guidance to junior team members Stay up to date on AI-driven search behaviors and technologies, including AI Overviews and LLM optimization, and work with SEO and content teams to shape strategies that optimize visibility, close content gaps, and ensure competitiveness in evolving AI-powered search QUALIFICATIONS
Bachelor’s degree in Marketing, Advertising, Communications, or a related field 6+ years of experience in paid search and SEM campaigns Proven success in managing large-scale PPC campaigns with a strong ROI focus Expertise in Google Ads, Microsoft Advertising, and analytics tools (e.g., Google Analytics, SEMrush) Certification in Google Ads and other relevant platforms Experience with SEO and integrated digital marketing strategies Familiarity with social media advertising platforms Strong analytical skills and ability to interpret data to optimize campaigns Excellent communication and collaboration skills Creative problem-solving mindset and attention to detail Commitment to work in-person at our Coral Gables office location (4) four days a week BENEFITS: Glue-IQ pays 100% of Health plan premium (health, dental, vision) Hybrid working environment (4 days in office, 1 day WFH) 401k Profit-Sharing Plan Client-specific benefits and perks Office located in heart of Coral Gables
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We are seeking a highly skilled and experienced Senior Search Specialist to lead our search engine marketing (SEM) efforts. The ideal candidate will have a proven track record in managing and optimizing paid search campaigns across platforms like Google Ads, Bing, and social media channels. This role involves developing strategy, executing campaigns, analyzing performance, and collaborating with our creative and account teams to deliver impactful results for our clients. KEY RESPONSIBILITIES
Develop, implement, and manage comprehensive SEM strategies for multiple clients Conduct keyword research, create compelling ad copy, and optimize landing pages Monitor, analyze, and report on campaign performance, making data-driven adjustments Stay updated with industry trends, platform updates, and best practices in paid search Collaborate with creative teams to align messaging and visual assets with campaign goals Manage budgets and bid strategies to maximize ROI Conduct competitor analysis and identify new opportunities for growth Provide mentorship and guidance to junior team members Stay up to date on AI-driven search behaviors and technologies, including AI Overviews and LLM optimization, and work with SEO and content teams to shape strategies that optimize visibility, close content gaps, and ensure competitiveness in evolving AI-powered search QUALIFICATIONS
Bachelor’s degree in Marketing, Advertising, Communications, or a related field 6+ years of experience in paid search and SEM campaigns Proven success in managing large-scale PPC campaigns with a strong ROI focus Expertise in Google Ads, Microsoft Advertising, and analytics tools (e.g., Google Analytics, SEMrush) Certification in Google Ads and other relevant platforms Experience with SEO and integrated digital marketing strategies Familiarity with social media advertising platforms Strong analytical skills and ability to interpret data to optimize campaigns Excellent communication and collaboration skills Creative problem-solving mindset and attention to detail Commitment to work in-person at our Coral Gables office location (4) four days a week BENEFITS: Glue-IQ pays 100% of Health plan premium (health, dental, vision) Hybrid working environment (4 days in office, 1 day WFH) 401k Profit-Sharing Plan Client-specific benefits and perks Office located in heart of Coral Gables
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