Baylor Scott & White Health
Background
Baylor Scott and White Health (BSWH) is building a customer-focused strategy to solve industry problems in affordability, customer service, and consistency of care. BSWH aims to reimagine a system built around the needs of the people served with high-value solutions to these pain points. MyBSWHealth is BSWH’s flagship digital product, a web and mobile application that enables customers to interact with BSWH offerings via an intuitive user experience. With over 3 million registered users, 800k+ monthly active users, and a 4.8 App Store rating, MyBSWHealth is one of the most heavily utilized health-system apps in the country. Position Summary
As the
Director, Digital Analytics , you will play a critical role in helping Baylor Scott and White Health develop the future of our digital products and platforms, including the flagship MyBSWHealth app. You will partner with product, design, engineering, and research teams to: 1) prioritize what to build, 2) ensure data-informed goals, and 3) drive understanding of growth and engagement levers across the digital ecosystem. You will use data to deliver insights that shape roadmaps, quantify new opportunities, and ensure the products and features we build provide value to BSWH customers and the business. As a people leader, you will hire and mentor a small team of data analysts who will be embedded alongside product squads and help direct their work, partnering with product and engineering leadership to focus on core leverage points for the product. Fundamentally, you and your team will develop hypotheses and employ a diverse toolkit of rigorous analytical approaches to test them. You will not simply present data but tell data-driven stories and influence partners with clear insights and recommendations. This is an exciting opportunity to change the status quo for how a health system empowers customers to live well. Schedule : Mostly remote, travel to Administrative Building (Dallas, TX) once or twice a quarter. Key Responsibilities
Lead and grow a data team deeply focused on digital product growth and customer engagement Partner closely with product, design, engineering, and research teams to develop data-informed strategies for growing and optimizing BSWH’s products and platforms Leverage advanced data analysis techniques to optimize user engagement and customer satisfaction, with emphasis on standing up and managing A/B and multivariate testing to prove or disprove product hypotheses Proactively conduct quantitative analyses of large and complex datasets to identify opportunities for product growth Contribute to the technical vision of using data to improve the quality and efficiency of our products at scale Lead development and communication of product insights and recommended action items with MyBSWH leadership Key Success Factors
8+ years of experience managing analytics teams, collaborating with Product and Engineering, and guiding data-informed product planning, prioritization, and strategy Proven experience influencing strategy and driving change across org boundaries through clear, data-driven insights Experience delivering insights for consumer-facing products with a customer-centric focus, preferably in a direct-to-consumer environment Excellent communication skills to convey complex concepts to technical and non-technical stakeholders Exposure to / familiarity with Power BI and data concepts, with experience building self-service data solutions Strong coding experience in Python or R Knowledge of large cloud-based data platforms such as Snowflake, SQL Server, Kusto, Engage, and Amplitude Preferred Qualifications
Bachelor's degree in Data Science, Statistics, Computer Science, Economics, or a related field Experience working effectively with multiple stakeholders and cross-functionally Expertise in web analytics platforms such as Amplitude, Adobe Analytics, or Mixpanel Proficiency in SQL, Python, or R for data querying and analysis Familiarity with A/B testing platforms such as Amplitude Experiment, Optimizely, or Google Optimize 7 years of experience in digital analytics Minimum Requirements
Education: Bachelor’s degree or 4 years of work experience above the minimum qualification Experience: 5 years of experience
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Baylor Scott and White Health (BSWH) is building a customer-focused strategy to solve industry problems in affordability, customer service, and consistency of care. BSWH aims to reimagine a system built around the needs of the people served with high-value solutions to these pain points. MyBSWHealth is BSWH’s flagship digital product, a web and mobile application that enables customers to interact with BSWH offerings via an intuitive user experience. With over 3 million registered users, 800k+ monthly active users, and a 4.8 App Store rating, MyBSWHealth is one of the most heavily utilized health-system apps in the country. Position Summary
As the
Director, Digital Analytics , you will play a critical role in helping Baylor Scott and White Health develop the future of our digital products and platforms, including the flagship MyBSWHealth app. You will partner with product, design, engineering, and research teams to: 1) prioritize what to build, 2) ensure data-informed goals, and 3) drive understanding of growth and engagement levers across the digital ecosystem. You will use data to deliver insights that shape roadmaps, quantify new opportunities, and ensure the products and features we build provide value to BSWH customers and the business. As a people leader, you will hire and mentor a small team of data analysts who will be embedded alongside product squads and help direct their work, partnering with product and engineering leadership to focus on core leverage points for the product. Fundamentally, you and your team will develop hypotheses and employ a diverse toolkit of rigorous analytical approaches to test them. You will not simply present data but tell data-driven stories and influence partners with clear insights and recommendations. This is an exciting opportunity to change the status quo for how a health system empowers customers to live well. Schedule : Mostly remote, travel to Administrative Building (Dallas, TX) once or twice a quarter. Key Responsibilities
Lead and grow a data team deeply focused on digital product growth and customer engagement Partner closely with product, design, engineering, and research teams to develop data-informed strategies for growing and optimizing BSWH’s products and platforms Leverage advanced data analysis techniques to optimize user engagement and customer satisfaction, with emphasis on standing up and managing A/B and multivariate testing to prove or disprove product hypotheses Proactively conduct quantitative analyses of large and complex datasets to identify opportunities for product growth Contribute to the technical vision of using data to improve the quality and efficiency of our products at scale Lead development and communication of product insights and recommended action items with MyBSWH leadership Key Success Factors
8+ years of experience managing analytics teams, collaborating with Product and Engineering, and guiding data-informed product planning, prioritization, and strategy Proven experience influencing strategy and driving change across org boundaries through clear, data-driven insights Experience delivering insights for consumer-facing products with a customer-centric focus, preferably in a direct-to-consumer environment Excellent communication skills to convey complex concepts to technical and non-technical stakeholders Exposure to / familiarity with Power BI and data concepts, with experience building self-service data solutions Strong coding experience in Python or R Knowledge of large cloud-based data platforms such as Snowflake, SQL Server, Kusto, Engage, and Amplitude Preferred Qualifications
Bachelor's degree in Data Science, Statistics, Computer Science, Economics, or a related field Experience working effectively with multiple stakeholders and cross-functionally Expertise in web analytics platforms such as Amplitude, Adobe Analytics, or Mixpanel Proficiency in SQL, Python, or R for data querying and analysis Familiarity with A/B testing platforms such as Amplitude Experiment, Optimizely, or Google Optimize 7 years of experience in digital analytics Minimum Requirements
Education: Bachelor’s degree or 4 years of work experience above the minimum qualification Experience: 5 years of experience
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