Paramount
Senior Manager, Global Marketing Analytics
Paramount, Los Angeles, California, United States, 90079
Senior Manager, Global Marketing Analytics
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams. This position is responsible for leading advanced analysis, experimentation, and insight development that support campaign strategies, creative execution, and media planning across key markets.
Responsibilities
Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators
Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms
Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape
Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization
Basic Qualifications
6+ years in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
Shown ability to lead, develop, and implement analytics and insights projects across U.S. and global markets
Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
Experience within a major studio, streaming platform, or theatrical marketing agency
Experience leading market research or consumer insights initiatives, particularly within the theatrical space
Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign efficiency studies
Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
Additional Qualifications
Bachelor’s degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
Related coursework, certification(s), and/or shown analytical expertise
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to collaborators
Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
What We Offer:
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
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Overview Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams. This position is responsible for leading advanced analysis, experimentation, and insight development that support campaign strategies, creative execution, and media planning across key markets.
Responsibilities
Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators
Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms
Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape
Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization
Basic Qualifications
6+ years in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
Shown ability to lead, develop, and implement analytics and insights projects across U.S. and global markets
Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
Experience within a major studio, streaming platform, or theatrical marketing agency
Experience leading market research or consumer insights initiatives, particularly within the theatrical space
Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign efficiency studies
Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
Additional Qualifications
Bachelor’s degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
Related coursework, certification(s), and/or shown analytical expertise
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to collaborators
Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
What We Offer:
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
#J-18808-Ljbffr