CRYLO, Inc.
MA Head of Marketing (FinTech) Anywhere (remote)
CRYLO, Inc., Brockton, Massachusetts, us, 02301
Join CRYLO as our:
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Head of Marketing (FinTech)
Position:
Marketing Type:
Full-time Location:
Anywhere (remote) Qualification:
Bachelor's Degree or higher Experience:
7+ years in Marketing Annual Compensation:
Max. 90,000 USD Date posted:
Aug 7, 2025 CRYLO is building the world’s first AI-powered crypto wealth manager for everyday investors - combining diversified portfolios (blue chips, staking, DeFi yields) with institutional-grade risk management. We’re pre-launch with an MVP and a global waitlist in motion. We’re hiring a Head of Global Marketing to own CRYLO’s go-to-market: brand narrative, growth engine, and demand generation across B2C (retail investors) and select B2B channels (partners/white-label). You’ll be a builder and operator—equally fluent in brand strategy, performance marketing, product marketing, and compliant financial comms. You’ll work directly with the Founder/CEO and product leadership to craft a category-defining brand. Your Responsibilities 1. Brand & Positioning Define CRYLO’s narrative, value prop, and messaging architecture for retail and partners. Build our visual and verbal identity (guidelines, tone, proof points, disclaimers). 2. Go-to-Market & Growth Design and own the pre-launch → launch → scale GTM plan (channels, budget, targets). Build acquisition programs across SEO/Content, Paid (Meta/Google/X), Referral/Ambassador, KOL/Influencer, partnerships, PR, and community. Stand up analytics, attribution, and CRO (landing pages, funnels, A/B tests). 3. Lifecycle & Community Own CRM/lifecycle (Brevo): welcome, education, countdown, launch, retention. Launch and moderate community (Discord/Telegram/LinkedIn/X) with a risk-aware playbook. 4. Product Marketing Partner with product to translate features into simple benefits (site, blog, help center). 5. PR & Thought Leadership Build media list and secure coverage; place op-eds/AMAs; coordinate with KOLs. Prep the CEO for talks, interviews, and LinkedIn/Twitter leadership. 6. Compliance & Trust Ensure all comms follow FINMA/SEC/MiCA advertising standards (risk language, no promises). Implement content approvals and record-keeping with Legal/Compliance. Recruit and manage freelancers/agencies (performance, content, design, video, PR). Own OKRs, budget, dashboards (GA4, Search Console, ad platforms, Mixpanel/Amplitude). Your Qualifications
7–12+ years in marketing leadership (fintech/crypto/finance strongly preferred). Full-stack marketing: brand + product marketing + performance + lifecycle + PR. Hands-on with SEO/Content, CRO, and paid channels (Meta, Google, X). Experience with KOL/influencer programs and referral/ambassador mechanics. Strong copywriter/editor with a bias to clarity and compliance (risk disclosures, T&Cs). Comfortable with data & experimentation: cohort analysis, LTV/CAC, funnel metrics. Regulated comms savvy: understands dos/don’ts for financial promotions. Leadership: builds small, high-output teams; manages agencies; sets crisp OKRs. Crypto/DeFi fluency (staking, DeFi lending, CeFi vs. DeFi, custody models) is a plus. Experience marketing to HNW segments and/or B2B partner channels is an advantage. Tools: GA4, Search Console, Tag Manager, Hotjar, Mixpanel/Amplitude, Brevo/HubSpot, Webflow/Next.js basics, Figma; basic SQL a plus. This is a unique opportunity to be part of a visionary and serious FinTech startup. The chance to work closely with industry experts from the very beginning, including the CEO, CPO and CTO, in a collaborative and friendly environment. An investment into your future: 1. Repayment for all work completed once we secure funding. 2. Thereafter, a full-time job contract with a competitive salary upon successful MVP delivery and funding. 3. Participation in our incentive program (tokens) to grow together as the company scales. If you’re ready to join our startup and grow it to the next level and be part of a groundbreaking project, we’d love to hear from you! Please note that we only accept applications directly from individuals and not through staffing firms, and a complete application must include a resume.
#J-18808-Ljbffr Remote working/work at home options are available for this role.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Head of Marketing (FinTech)
Position:
Marketing Type:
Full-time Location:
Anywhere (remote) Qualification:
Bachelor's Degree or higher Experience:
7+ years in Marketing Annual Compensation:
Max. 90,000 USD Date posted:
Aug 7, 2025 CRYLO is building the world’s first AI-powered crypto wealth manager for everyday investors - combining diversified portfolios (blue chips, staking, DeFi yields) with institutional-grade risk management. We’re pre-launch with an MVP and a global waitlist in motion. We’re hiring a Head of Global Marketing to own CRYLO’s go-to-market: brand narrative, growth engine, and demand generation across B2C (retail investors) and select B2B channels (partners/white-label). You’ll be a builder and operator—equally fluent in brand strategy, performance marketing, product marketing, and compliant financial comms. You’ll work directly with the Founder/CEO and product leadership to craft a category-defining brand. Your Responsibilities 1. Brand & Positioning Define CRYLO’s narrative, value prop, and messaging architecture for retail and partners. Build our visual and verbal identity (guidelines, tone, proof points, disclaimers). 2. Go-to-Market & Growth Design and own the pre-launch → launch → scale GTM plan (channels, budget, targets). Build acquisition programs across SEO/Content, Paid (Meta/Google/X), Referral/Ambassador, KOL/Influencer, partnerships, PR, and community. Stand up analytics, attribution, and CRO (landing pages, funnels, A/B tests). 3. Lifecycle & Community Own CRM/lifecycle (Brevo): welcome, education, countdown, launch, retention. Launch and moderate community (Discord/Telegram/LinkedIn/X) with a risk-aware playbook. 4. Product Marketing Partner with product to translate features into simple benefits (site, blog, help center). 5. PR & Thought Leadership Build media list and secure coverage; place op-eds/AMAs; coordinate with KOLs. Prep the CEO for talks, interviews, and LinkedIn/Twitter leadership. 6. Compliance & Trust Ensure all comms follow FINMA/SEC/MiCA advertising standards (risk language, no promises). Implement content approvals and record-keeping with Legal/Compliance. Recruit and manage freelancers/agencies (performance, content, design, video, PR). Own OKRs, budget, dashboards (GA4, Search Console, ad platforms, Mixpanel/Amplitude). Your Qualifications
7–12+ years in marketing leadership (fintech/crypto/finance strongly preferred). Full-stack marketing: brand + product marketing + performance + lifecycle + PR. Hands-on with SEO/Content, CRO, and paid channels (Meta, Google, X). Experience with KOL/influencer programs and referral/ambassador mechanics. Strong copywriter/editor with a bias to clarity and compliance (risk disclosures, T&Cs). Comfortable with data & experimentation: cohort analysis, LTV/CAC, funnel metrics. Regulated comms savvy: understands dos/don’ts for financial promotions. Leadership: builds small, high-output teams; manages agencies; sets crisp OKRs. Crypto/DeFi fluency (staking, DeFi lending, CeFi vs. DeFi, custody models) is a plus. Experience marketing to HNW segments and/or B2B partner channels is an advantage. Tools: GA4, Search Console, Tag Manager, Hotjar, Mixpanel/Amplitude, Brevo/HubSpot, Webflow/Next.js basics, Figma; basic SQL a plus. This is a unique opportunity to be part of a visionary and serious FinTech startup. The chance to work closely with industry experts from the very beginning, including the CEO, CPO and CTO, in a collaborative and friendly environment. An investment into your future: 1. Repayment for all work completed once we secure funding. 2. Thereafter, a full-time job contract with a competitive salary upon successful MVP delivery and funding. 3. Participation in our incentive program (tokens) to grow together as the company scales. If you’re ready to join our startup and grow it to the next level and be part of a groundbreaking project, we’d love to hear from you! Please note that we only accept applications directly from individuals and not through staffing firms, and a complete application must include a resume.
#J-18808-Ljbffr Remote working/work at home options are available for this role.