BSE Global
Overview
You could be just the right applicant for this job Read all associated information and make sure to apply. BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect.
We Are Guided By Our Core Values
Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.
Summary
Brooklyn Basketball brings the Brooklyn Nets and New York Liberty together to establish a community-first basketball experience. Our goal is to grow the game of basketball through professionally led clinics and camps, community-focused events, instructional videos, unique basketball content and skills & additional programming. The Director, Marketing - Brooklyn Basketball, will work to drive awareness, enrollment, and educate the marketplace on our programs for boys’ and girls’ basketball players ages 6-17. The role will be deeply embedded with the Brooklyn Basketball team, working to support its evolution into a world-class youth sports brand, by conceiving marketing strategy, overseeing consumer activations, crafting go-to-market campaigns and cultivating grassroots relationships.
The Director will develop marketing campaigns for and support the consumer experience within a new, state-of-the-art basketball facility, the Brooklyn Basketball Training Center, located across the street from Barclays Center. The individual will serve as an internal champion within Marketing, educating the broader team on business goals, strategies & tactics, while project leading key initiatives. This role will require close collaboration with the Brooklyn Basketball, Community Relations, Social Impact, Consumer Technology, Data, Insights & Analytics, and Partnerships departments.
What You Will Do
Brand Strategy: Craft brand strategy/positioning that lays the foundation to support business goals, grow brand affinity in the marketplace and educate around the value proposition
Go-to-market Campaigns: Conceive and execute holistic marketing plans across channels inclusive of digital, social media, paid media, in-venue and experiential touchpoints
Business Planning & Product Development: Provide thought partnership for Brooklyn Basketball leadership to guide product strategy and optimize programming for target audiences
Customer Acquisition & Journeys: Work closely with the Data, Analytics & Insights and Lifecycle Marketing teams to nurture and scale the database, with the goal of developing long-term customer relationships
Community Engagement & Grassroots Marketing: Build connections with the local community and leverage grassroots marketing tactics to drive awareness, word-of-mouth and participation
Activations & Experiential Marketing: Develop unique touchpoints for Brooklyn Basketball to come to life at games & events, increasing visibility and affinity with target audiences
Digital, Content & Creators: Collaborate with the Consumer Tech & Content teams to leverage digital platforms, social media and talent relationships to drive engagement and amplify reach
Nets & Liberty Integration: Partner closely with leadership for the Nets and Liberty to create opportunities to build credibility, effectively cross-market and elevate consumer touchpoints
Ticketing & Partnerships Collaboration: Collaborate with Ticketing & Partnerships to create commercial opportunities such as Group Sales packages, ticket bundles and partner platforms
Marketing Intelligence: Establish goals/KPIs, set up reporting infrastructure, measure performance, provide analysis to key stakeholders and leverage data to inform decisions
Fiscal Planning & Budget Management: Oversee the marketing budget, ensure efficient allocation of resources, while creating a year-round approach and calendar to maximize ROI
Stakeholder Management: Oversee relationships with BSE stakeholders and external collaborators including vendors, community partners and youth organizations
What You Will Bring
8+ years of experience in Marketing with brands and/or agencies
Strong background in marketing strategy, digital marketing, and/or grassroots marketing
A history of crafting successful marketing campaigns that deliver against business goals
An understanding of customer acquisition, conversion and retention marketing principles
An entrepreneurial spirit and track record having scaled brands
Experience working in youth sports and/or with youth focused products is a major plus
A network of relationships that will unlock opportunities for the Brooklyn Basketball business
A passion for growing the game of basketball and making a community impact
Who You Are
A results-driven marketer with strong executive presence
Team-first attitude, with the ability to nurture productive, trust-based relationships at all levels of the organization
Proficient communicator, capable of effectively leading projects, meetings and presentations
Intellectually curious storyteller and creative problem solver
Analytically minded thinker, capable of utilizing data to inform business decisions
Capable of excelling in a fast-paced environment, delivering projects on brief and within timeline
Stay on the pulse of youth and sports culture, surfacing ideas for consideration
Compensation $120,000 - $150,000
Full-time employees are eligible for a robust slate of total rewards, including:
Bonus eligibility
Medical, dental, and vision coverage; HSA and FSA eligibility
401k Employer Match at 4%
Competitive PTO policy & Company Holidays
Parental leave policy eligible after 6 months of service; additional fertility benefits provided by Carrot Fertility
Access to events at Barclays Center, subject to ticket availability
Free lunch onsite Monday - Thursday; onsite barista bar
And more!
Work Environment Works primarily in an office environment. You will be expected to attend games and other events on evenings, weekends and holidays.
We are an Equal Employment Opportunity (EEO) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.
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You could be just the right applicant for this job Read all associated information and make sure to apply. BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect.
We Are Guided By Our Core Values
Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.
Summary
Brooklyn Basketball brings the Brooklyn Nets and New York Liberty together to establish a community-first basketball experience. Our goal is to grow the game of basketball through professionally led clinics and camps, community-focused events, instructional videos, unique basketball content and skills & additional programming. The Director, Marketing - Brooklyn Basketball, will work to drive awareness, enrollment, and educate the marketplace on our programs for boys’ and girls’ basketball players ages 6-17. The role will be deeply embedded with the Brooklyn Basketball team, working to support its evolution into a world-class youth sports brand, by conceiving marketing strategy, overseeing consumer activations, crafting go-to-market campaigns and cultivating grassroots relationships.
The Director will develop marketing campaigns for and support the consumer experience within a new, state-of-the-art basketball facility, the Brooklyn Basketball Training Center, located across the street from Barclays Center. The individual will serve as an internal champion within Marketing, educating the broader team on business goals, strategies & tactics, while project leading key initiatives. This role will require close collaboration with the Brooklyn Basketball, Community Relations, Social Impact, Consumer Technology, Data, Insights & Analytics, and Partnerships departments.
What You Will Do
Brand Strategy: Craft brand strategy/positioning that lays the foundation to support business goals, grow brand affinity in the marketplace and educate around the value proposition
Go-to-market Campaigns: Conceive and execute holistic marketing plans across channels inclusive of digital, social media, paid media, in-venue and experiential touchpoints
Business Planning & Product Development: Provide thought partnership for Brooklyn Basketball leadership to guide product strategy and optimize programming for target audiences
Customer Acquisition & Journeys: Work closely with the Data, Analytics & Insights and Lifecycle Marketing teams to nurture and scale the database, with the goal of developing long-term customer relationships
Community Engagement & Grassroots Marketing: Build connections with the local community and leverage grassroots marketing tactics to drive awareness, word-of-mouth and participation
Activations & Experiential Marketing: Develop unique touchpoints for Brooklyn Basketball to come to life at games & events, increasing visibility and affinity with target audiences
Digital, Content & Creators: Collaborate with the Consumer Tech & Content teams to leverage digital platforms, social media and talent relationships to drive engagement and amplify reach
Nets & Liberty Integration: Partner closely with leadership for the Nets and Liberty to create opportunities to build credibility, effectively cross-market and elevate consumer touchpoints
Ticketing & Partnerships Collaboration: Collaborate with Ticketing & Partnerships to create commercial opportunities such as Group Sales packages, ticket bundles and partner platforms
Marketing Intelligence: Establish goals/KPIs, set up reporting infrastructure, measure performance, provide analysis to key stakeholders and leverage data to inform decisions
Fiscal Planning & Budget Management: Oversee the marketing budget, ensure efficient allocation of resources, while creating a year-round approach and calendar to maximize ROI
Stakeholder Management: Oversee relationships with BSE stakeholders and external collaborators including vendors, community partners and youth organizations
What You Will Bring
8+ years of experience in Marketing with brands and/or agencies
Strong background in marketing strategy, digital marketing, and/or grassroots marketing
A history of crafting successful marketing campaigns that deliver against business goals
An understanding of customer acquisition, conversion and retention marketing principles
An entrepreneurial spirit and track record having scaled brands
Experience working in youth sports and/or with youth focused products is a major plus
A network of relationships that will unlock opportunities for the Brooklyn Basketball business
A passion for growing the game of basketball and making a community impact
Who You Are
A results-driven marketer with strong executive presence
Team-first attitude, with the ability to nurture productive, trust-based relationships at all levels of the organization
Proficient communicator, capable of effectively leading projects, meetings and presentations
Intellectually curious storyteller and creative problem solver
Analytically minded thinker, capable of utilizing data to inform business decisions
Capable of excelling in a fast-paced environment, delivering projects on brief and within timeline
Stay on the pulse of youth and sports culture, surfacing ideas for consideration
Compensation $120,000 - $150,000
Full-time employees are eligible for a robust slate of total rewards, including:
Bonus eligibility
Medical, dental, and vision coverage; HSA and FSA eligibility
401k Employer Match at 4%
Competitive PTO policy & Company Holidays
Parental leave policy eligible after 6 months of service; additional fertility benefits provided by Carrot Fertility
Access to events at Barclays Center, subject to ticket availability
Free lunch onsite Monday - Thursday; onsite barista bar
And more!
Work Environment Works primarily in an office environment. You will be expected to attend games and other events on evenings, weekends and holidays.
We are an Equal Employment Opportunity (EEO) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.
#J-18808-Ljbffr