KIKO MILANO
Overview
KIKO MILANO is seeking a visionary and strategic leader to join our team as Senior Vice President Marketing. This role will be pivotal in shaping the brand narrative, driving consumer engagement, and elevating market presence across the North American market. Based in New York, you will lead a multi-disciplinary team across marketing, communication and creative functions, delivering innovative strategies which amplify brand equity and business growth.
Responsibilities Consumer Engagement & Media Strategy
Drive and execute integrated media strategies across owned, paid, and earned channels.
Lead affiliate marketing initiatives on platforms including Amazon & TikTok shop, optimizing performance through strategic partnerships.
Oversee traditional media campaigns and forge high-impact brand partnerships to enhance visibility.
Cultivate and manage relationships with creators, influencers, and celebrities to drive authentic brand advocacy.
Conceptualize and execute disruptive brand activations, pop-ups, and immersive experiences that generate media coverage and consumer excitement.
Direct PR strategy and media relations to ensure consistent brand storytelling across beauty, lifestyle, and mainstream publications.
Lead community engagement efforts across social platforms, fostering meaningful connections and managing user-generated content.
Manage external agency partners to ensure strategic alignment, creative excellence, and campaign effectiveness.
Trade Marketing & Merchandising
Identify category growth opportunities and white space through competitive analysis and market intelligence.
Develop and implement trade and promotional marketing plans aligned with retail partner objectives.
Establish pricing ladders and conduct benchmarking to ensure market relevance and profitability.
Collaborate with commercial team to tailor assortment strategies by channel and oversee visual merchandising.
Business Intelligence & Consumer Insights
Leverage data analytics and consumer insights to inform marketing strategies, product launches, and content development.
Analyze campaign performance and market feedback to refine tactics and enhance future initiatives.
Partner with product development team to align product assortment with evolving consumer needs and preferences.
Creative Operations
Lead the development of digital-first content across video, print, and social formats, ensuring cohesive brand storytelling.
Oversee graphic design and copywriting team to produce compelling, on-brand creative assets for packaging, retail, and digital campaigns.
Manage end-to-end content production, including budgeting, scheduling, and execution of high impact creative projects.
Leadership & Financial Oversight
Inspire and lead high-performing team, fostering a culture of innovation, collaboration, and accountability.
Oversee departmental budgets and ensure cost-effective execution of marketing initiatives.
Provide regular performance reporting and strategic insights to executive leadership.
Competencies
Strategic thinker with a creative vision and consumer-centric mindset.
Deep expertise in digital and social media marketing, with a passion for emerging platforms.
Results driven leader with strong analytical and problem-solving skills.
Exceptional interpersonal skills and relationship building capabilities.
Agility in a fast-paced environment whilst maintaining a focus on business goals.
Requirements 15 plus years of progressive experience in marketing and brand strategy, ideally within the beauty or cosmetics industry. Domestic and international travel will be required as part of this role. Having strong and established relationships across the North American market is a pre-requisite.
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Responsibilities Consumer Engagement & Media Strategy
Drive and execute integrated media strategies across owned, paid, and earned channels.
Lead affiliate marketing initiatives on platforms including Amazon & TikTok shop, optimizing performance through strategic partnerships.
Oversee traditional media campaigns and forge high-impact brand partnerships to enhance visibility.
Cultivate and manage relationships with creators, influencers, and celebrities to drive authentic brand advocacy.
Conceptualize and execute disruptive brand activations, pop-ups, and immersive experiences that generate media coverage and consumer excitement.
Direct PR strategy and media relations to ensure consistent brand storytelling across beauty, lifestyle, and mainstream publications.
Lead community engagement efforts across social platforms, fostering meaningful connections and managing user-generated content.
Manage external agency partners to ensure strategic alignment, creative excellence, and campaign effectiveness.
Trade Marketing & Merchandising
Identify category growth opportunities and white space through competitive analysis and market intelligence.
Develop and implement trade and promotional marketing plans aligned with retail partner objectives.
Establish pricing ladders and conduct benchmarking to ensure market relevance and profitability.
Collaborate with commercial team to tailor assortment strategies by channel and oversee visual merchandising.
Business Intelligence & Consumer Insights
Leverage data analytics and consumer insights to inform marketing strategies, product launches, and content development.
Analyze campaign performance and market feedback to refine tactics and enhance future initiatives.
Partner with product development team to align product assortment with evolving consumer needs and preferences.
Creative Operations
Lead the development of digital-first content across video, print, and social formats, ensuring cohesive brand storytelling.
Oversee graphic design and copywriting team to produce compelling, on-brand creative assets for packaging, retail, and digital campaigns.
Manage end-to-end content production, including budgeting, scheduling, and execution of high impact creative projects.
Leadership & Financial Oversight
Inspire and lead high-performing team, fostering a culture of innovation, collaboration, and accountability.
Oversee departmental budgets and ensure cost-effective execution of marketing initiatives.
Provide regular performance reporting and strategic insights to executive leadership.
Competencies
Strategic thinker with a creative vision and consumer-centric mindset.
Deep expertise in digital and social media marketing, with a passion for emerging platforms.
Results driven leader with strong analytical and problem-solving skills.
Exceptional interpersonal skills and relationship building capabilities.
Agility in a fast-paced environment whilst maintaining a focus on business goals.
Requirements 15 plus years of progressive experience in marketing and brand strategy, ideally within the beauty or cosmetics industry. Domestic and international travel will be required as part of this role. Having strong and established relationships across the North American market is a pre-requisite.
#J-18808-Ljbffr