Realtor.com
Overview
Realtor.com is a leading real estate platform trusted by real estate professionals. For over 25 years, we’ve connected buyers, sellers, and renters with trusted insights and expert guidance to help them find their home. We are on a mission to empower people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Our Consumer Media digital media sales team is seeking a
Director, Media Go To Market
to lead our pre-sales marketing function. We are looking for a collaborative, innovative sales leader to bring creative firepower and strategic thinking to our sales efforts. In today’s competitive direct sales digital media landscape, this pre-sales marketing role is critical to driving revenue. You will oversee our media pre-sale function from shaping our presence at industry events and driving targeted prospecting in key growth categories to overseeing best-in-class RFP responses and proactive pitches. Your ultimate goal is to equip our sales team with the stories, tools, and materials they need to win. In this "player-coach" role, you will architect compelling, creative, and data-driven narratives for our clients. You’ll spend ~30% of your time on hands-on storytelling and pitch shaping, especially for marquee clients and new offerings. We’re seeking a high-performing leader who is passionate about both setting strategy and hands-on execution. You will lead and mentor a small team of marketing professionals while personally shaping our most important pitches and proposals. We need a category-cracking sales marketing leader ready to join a high-performing, creative and curious team that loves to win. What You'll Do
Team Leadership & Mentorship Lead, manage, and mentor a team of two pre-sales marketing professionals (Manager and Specialist), fostering their growth and ensuring high-quality output. Establish the strategy, priorities, and operational rhythm for the pre-sales team to optimize for creativity, quality, and speed. Act as a hands-on "player-coach," personally writing and concepting high-priority pitches and providing creative direction on all materials. RFP & Proactive Pitching Excellence Partner with VP media go-to-market and VP media sales to identify and pursue new client opportunities in our growth categories. Oversee the entire RFP response process, from intake to delivery, with a focus on strategic storytelling and increasing our win rate. Champion a proactive and creative culture focused on generating new news for our sales people, including quarterly proactive pitches, collaborations with News & Insights, and large integrated programs with Marketing. Serve as the lead media storyteller, transforming data, insights, and product capabilities into persuasive narratives that solve client challenges. Go-to-Market Strategy & Collaboration Collaborate with Product, Marketing, and Creative Studio teams to lead the GTM strategy for new media product launches including video and annual special projects, ensuring the value proposition is clear and compelling. Lead the development of foundational sales materials, including the general presentation, category-specific narratives, and case studies. Market Intelligence & Events Leverage media research tools (e.g., Comscore, MRI Simmons, primary research) to uncover insights that strengthen our market position and inform pitches. Supervise our annual primary research project from concepting through fielding to going live with our prospects and clients. Oversee the strategy and execution for sales events, client hospitality, and targeted gifting to deepen relationships with key prospects and clients. Evaluate and report on the success of pre-sales initiatives, tying efforts directly to revenue goals and client acquisition. How We Work We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together. What You'll Bring
Bachelor's Degree, preferably in Marketing, Advertising, English, Communications, or a related field or equivalent experience. 10+ years of experience in a media pre-sales environment (e.g., Go To Market, Integrated Marketing, Sales Development, B2B Marketing, Ad Solutions), with a strong preference for digital media experience. At least 5 years of experience managing and mentoring direct reports. A proven track record as a master storyteller, with rich experience communicating big, creative ideas to sophisticated media buyers and client decision-makers. Exceptional communication and presentation skills, with the ability to articulate a compelling vision to executive stakeholders and clients. Mastery of presentation design and narrative development, with deep expertise in Google Slides and/or PowerPoint. Significant exposure to the creative development process, including: creative brief writing, managing timelines or budgets for creative projects, preparing for video shoots or animation production. Rich experience in using media research and analytics tools to build a data-driven sales argument. Proven success working in complex, cross-functional environments across multiple business units, building consensus and driving projects forward with product, creative, and sales teams. Familiarity with how AI tools are transforming media direct sales including pitch development, competitive intelligence, and automation in outbound prospecting. A commitment to working in a high performance culture. We value entrepreneurial and proactive leaders who can manage a high volume of projects and thrive in a fast-paced, deadline-driven environment. Knowledge of the consumer real estate and lifestyle publishing industry is a plus. Compensation & Benefits At Realtor.com, we recognize that attracting the best talent is key to our strategy and success. The quoted salary range represents our good faith estimate for ideal candidates in listed locations and is tailored based on experience, industry knowledge, location, and other factors. Salary ranges are location-based and may vary by location. Salary Range for select office locations New York $182,000.00 - $220,700.00 Pay-for-performance is a key element of our compensation strategy. Offers include an annual bonus target typically expressed as a percentage of salary, with targets set based on job level, market practice, experience, tenure, and essential skills. In addition to cash compensation, we offer a comprehensive benefits package covering health, retirement, caregiving, emotional wellbeing, and other benefits, including elective options to fit a diverse workforce. How we Reward you Realtor.com is committed to investing in the health and wellbeing of our employees. Our benefits programs include, but are not limited to: Inclusive medical, Rx, dental, and vision coverage Family forming benefits 13 Paid Holidays Flexible Time Off 8 hours of paid Volunteer Time off Immediate eligibility into Company 401(k) with 3.5% match Tuition Reimbursement for degreed and non-degreed programs 1:1 personalized Financial Planning Sessions Student Debt Retirement Savings Match Free snacks and refreshments in office locations Do the best work of your life at Realtor.com Here, you’ll partner with a diverse team of experts using leading-edge tech to help people find their way home. You’ll find your way home too. We value diversity and provide a warm, welcoming, inclusive culture, opportunities for growth, and the development you need to thrive. Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran or veteran of the Vietnam Era, or any other characteristic protected by law. Realtor.com provides reasonable accommodations for otherwise qualified disabled individuals.
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Realtor.com is a leading real estate platform trusted by real estate professionals. For over 25 years, we’ve connected buyers, sellers, and renters with trusted insights and expert guidance to help them find their home. We are on a mission to empower people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Our Consumer Media digital media sales team is seeking a
Director, Media Go To Market
to lead our pre-sales marketing function. We are looking for a collaborative, innovative sales leader to bring creative firepower and strategic thinking to our sales efforts. In today’s competitive direct sales digital media landscape, this pre-sales marketing role is critical to driving revenue. You will oversee our media pre-sale function from shaping our presence at industry events and driving targeted prospecting in key growth categories to overseeing best-in-class RFP responses and proactive pitches. Your ultimate goal is to equip our sales team with the stories, tools, and materials they need to win. In this "player-coach" role, you will architect compelling, creative, and data-driven narratives for our clients. You’ll spend ~30% of your time on hands-on storytelling and pitch shaping, especially for marquee clients and new offerings. We’re seeking a high-performing leader who is passionate about both setting strategy and hands-on execution. You will lead and mentor a small team of marketing professionals while personally shaping our most important pitches and proposals. We need a category-cracking sales marketing leader ready to join a high-performing, creative and curious team that loves to win. What You'll Do
Team Leadership & Mentorship Lead, manage, and mentor a team of two pre-sales marketing professionals (Manager and Specialist), fostering their growth and ensuring high-quality output. Establish the strategy, priorities, and operational rhythm for the pre-sales team to optimize for creativity, quality, and speed. Act as a hands-on "player-coach," personally writing and concepting high-priority pitches and providing creative direction on all materials. RFP & Proactive Pitching Excellence Partner with VP media go-to-market and VP media sales to identify and pursue new client opportunities in our growth categories. Oversee the entire RFP response process, from intake to delivery, with a focus on strategic storytelling and increasing our win rate. Champion a proactive and creative culture focused on generating new news for our sales people, including quarterly proactive pitches, collaborations with News & Insights, and large integrated programs with Marketing. Serve as the lead media storyteller, transforming data, insights, and product capabilities into persuasive narratives that solve client challenges. Go-to-Market Strategy & Collaboration Collaborate with Product, Marketing, and Creative Studio teams to lead the GTM strategy for new media product launches including video and annual special projects, ensuring the value proposition is clear and compelling. Lead the development of foundational sales materials, including the general presentation, category-specific narratives, and case studies. Market Intelligence & Events Leverage media research tools (e.g., Comscore, MRI Simmons, primary research) to uncover insights that strengthen our market position and inform pitches. Supervise our annual primary research project from concepting through fielding to going live with our prospects and clients. Oversee the strategy and execution for sales events, client hospitality, and targeted gifting to deepen relationships with key prospects and clients. Evaluate and report on the success of pre-sales initiatives, tying efforts directly to revenue goals and client acquisition. How We Work We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together. What You'll Bring
Bachelor's Degree, preferably in Marketing, Advertising, English, Communications, or a related field or equivalent experience. 10+ years of experience in a media pre-sales environment (e.g., Go To Market, Integrated Marketing, Sales Development, B2B Marketing, Ad Solutions), with a strong preference for digital media experience. At least 5 years of experience managing and mentoring direct reports. A proven track record as a master storyteller, with rich experience communicating big, creative ideas to sophisticated media buyers and client decision-makers. Exceptional communication and presentation skills, with the ability to articulate a compelling vision to executive stakeholders and clients. Mastery of presentation design and narrative development, with deep expertise in Google Slides and/or PowerPoint. Significant exposure to the creative development process, including: creative brief writing, managing timelines or budgets for creative projects, preparing for video shoots or animation production. Rich experience in using media research and analytics tools to build a data-driven sales argument. Proven success working in complex, cross-functional environments across multiple business units, building consensus and driving projects forward with product, creative, and sales teams. Familiarity with how AI tools are transforming media direct sales including pitch development, competitive intelligence, and automation in outbound prospecting. A commitment to working in a high performance culture. We value entrepreneurial and proactive leaders who can manage a high volume of projects and thrive in a fast-paced, deadline-driven environment. Knowledge of the consumer real estate and lifestyle publishing industry is a plus. Compensation & Benefits At Realtor.com, we recognize that attracting the best talent is key to our strategy and success. The quoted salary range represents our good faith estimate for ideal candidates in listed locations and is tailored based on experience, industry knowledge, location, and other factors. Salary ranges are location-based and may vary by location. Salary Range for select office locations New York $182,000.00 - $220,700.00 Pay-for-performance is a key element of our compensation strategy. Offers include an annual bonus target typically expressed as a percentage of salary, with targets set based on job level, market practice, experience, tenure, and essential skills. In addition to cash compensation, we offer a comprehensive benefits package covering health, retirement, caregiving, emotional wellbeing, and other benefits, including elective options to fit a diverse workforce. How we Reward you Realtor.com is committed to investing in the health and wellbeing of our employees. Our benefits programs include, but are not limited to: Inclusive medical, Rx, dental, and vision coverage Family forming benefits 13 Paid Holidays Flexible Time Off 8 hours of paid Volunteer Time off Immediate eligibility into Company 401(k) with 3.5% match Tuition Reimbursement for degreed and non-degreed programs 1:1 personalized Financial Planning Sessions Student Debt Retirement Savings Match Free snacks and refreshments in office locations Do the best work of your life at Realtor.com Here, you’ll partner with a diverse team of experts using leading-edge tech to help people find their way home. You’ll find your way home too. We value diversity and provide a warm, welcoming, inclusive culture, opportunities for growth, and the development you need to thrive. Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran or veteran of the Vietnam Era, or any other characteristic protected by law. Realtor.com provides reasonable accommodations for otherwise qualified disabled individuals.
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