Edward Jones
This job posting is anticipated to remain open for 30 days, from 01-Oct-2025. The posting may close early due to the volume of applicants.
Edward Jones is a Fortune 500 company with over 9 million clients, 20,000 financial advisors, and a privately-owned structure focused on clients. Our purpose is: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We strive to be innovative, flexible, and inclusive, attracting, developing, and inspiring performance excellence and belonging. We are committed to putting people at the center of our partnership.
What you’ll do and the role scope:
Overview Director of Brand Sponsorships + Events
is a visionary leader responsible for shaping Edward Jones’ presence in culture through strategic partnerships and immersive brand experiences. They will develop and manage a disciplined portfolio of partnerships and events — from national tentpoles to community programs — selected for audience fit and cultural relevance. They design activations that lift brand equity and consideration, deepen advisor engagement, and create spaces where clients, prospects, and communities connect with Edward Jones in meaningful ways.
What you’ll do...
Curate Strategic Partnerships:
Identify and secure sponsorships and event opportunities that align with brand values, audience priorities, and cultural relevance.
Design Immersive Experiences:
Develop high-impact activations that bring the brand to life and create memorable, meaningful connections. This includes leveraging paid, earned, social and owned channels to activate partnerships in ways relevant and valuable to financial advisors and their clients.
Champion Cultural Relevance:
Monitor trends and cultural shifts to keep sponsorships and events timely, inclusive, and influential.
Drive Brand Presence:
Ensure Edward Jones shows up in the right cultural moments and markets to maximize visibility and influence with programs that strengthen brand perception, increase consideration, and reinforce trust.
Deepen Advisor Engagement:
Create experiences that energize and empower advisors as brand ambassadors. Design and develop scalable platforms, tools, and SOPs that empower 20k+ financial advisors to leverage national sponsorships locally.
Measure Impact:
Define KPIs and track performance to demonstrate ROI and optimize future sponsorship and event strategies.
Foster Community Connection:
Build spaces where clients, prospects, and communities engage authentically with the brand.
Collaborate Cross-Functionally:
Partner with marketing, communications, and field teams to ensure alignment and integration across channels.
Manage third-party agencies and partners:
Identify, onboard and lead third-party agencies to develop sponsorship and events strategies and activate to drive brand and business growth.
What you’ll need...
Bachelor's degree in Marketing, Advertising, Integrated Communications, Business, or a related field; Master’s degree or MBA is a plus.
15+ years of experience in brand strategy, marketing, insights, creative, and digital, with a strong background in brand leadership in a collaborative team setting.
Proven track record of developing and implementing successful integrated marketing strategies.
Strong emotional intelligence/maturity and senior level executive presence.
Strong analytical and problem-solving abilities. Intellectual curiosity.
Results-oriented leader with ability to develop and communicate big-picture vision and strategy, and simultaneously deliver solutions through practical, disciplined execution.
Ability to work in a fast-paced, dynamic environment, overseeing multiple active projects of varying scopes, concurrently.
Willingness to travel and represent Edward Jones at key events and industry forums.
Note:
Candidates that live within commutable distance from Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.
Current internal home-based associates:
While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.
Additional information Edward Jones is committed to creating a workplace where everyone belongs. We are proud of our associates’ contributions and recognitions.
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
Edward Jones’ compensation and benefits include medical and prescription drug, dental, vision, voluntary benefits, disability coverage, basic life and AD&D, a 401k plan, and tax-advantaged accounts. Benefits information is available on our benefits page.
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Edward Jones is a Fortune 500 company with over 9 million clients, 20,000 financial advisors, and a privately-owned structure focused on clients. Our purpose is: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We strive to be innovative, flexible, and inclusive, attracting, developing, and inspiring performance excellence and belonging. We are committed to putting people at the center of our partnership.
What you’ll do and the role scope:
Overview Director of Brand Sponsorships + Events
is a visionary leader responsible for shaping Edward Jones’ presence in culture through strategic partnerships and immersive brand experiences. They will develop and manage a disciplined portfolio of partnerships and events — from national tentpoles to community programs — selected for audience fit and cultural relevance. They design activations that lift brand equity and consideration, deepen advisor engagement, and create spaces where clients, prospects, and communities connect with Edward Jones in meaningful ways.
What you’ll do...
Curate Strategic Partnerships:
Identify and secure sponsorships and event opportunities that align with brand values, audience priorities, and cultural relevance.
Design Immersive Experiences:
Develop high-impact activations that bring the brand to life and create memorable, meaningful connections. This includes leveraging paid, earned, social and owned channels to activate partnerships in ways relevant and valuable to financial advisors and their clients.
Champion Cultural Relevance:
Monitor trends and cultural shifts to keep sponsorships and events timely, inclusive, and influential.
Drive Brand Presence:
Ensure Edward Jones shows up in the right cultural moments and markets to maximize visibility and influence with programs that strengthen brand perception, increase consideration, and reinforce trust.
Deepen Advisor Engagement:
Create experiences that energize and empower advisors as brand ambassadors. Design and develop scalable platforms, tools, and SOPs that empower 20k+ financial advisors to leverage national sponsorships locally.
Measure Impact:
Define KPIs and track performance to demonstrate ROI and optimize future sponsorship and event strategies.
Foster Community Connection:
Build spaces where clients, prospects, and communities engage authentically with the brand.
Collaborate Cross-Functionally:
Partner with marketing, communications, and field teams to ensure alignment and integration across channels.
Manage third-party agencies and partners:
Identify, onboard and lead third-party agencies to develop sponsorship and events strategies and activate to drive brand and business growth.
What you’ll need...
Bachelor's degree in Marketing, Advertising, Integrated Communications, Business, or a related field; Master’s degree or MBA is a plus.
15+ years of experience in brand strategy, marketing, insights, creative, and digital, with a strong background in brand leadership in a collaborative team setting.
Proven track record of developing and implementing successful integrated marketing strategies.
Strong emotional intelligence/maturity and senior level executive presence.
Strong analytical and problem-solving abilities. Intellectual curiosity.
Results-oriented leader with ability to develop and communicate big-picture vision and strategy, and simultaneously deliver solutions through practical, disciplined execution.
Ability to work in a fast-paced, dynamic environment, overseeing multiple active projects of varying scopes, concurrently.
Willingness to travel and represent Edward Jones at key events and industry forums.
Note:
Candidates that live within commutable distance from Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.
Current internal home-based associates:
While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.
Additional information Edward Jones is committed to creating a workplace where everyone belongs. We are proud of our associates’ contributions and recognitions.
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
Edward Jones’ compensation and benefits include medical and prescription drug, dental, vision, voluntary benefits, disability coverage, basic life and AD&D, a 401k plan, and tax-advantaged accounts. Benefits information is available on our benefits page.
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