AdsWizz
Overview
Vice President, Business Development
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you’ll make an impact As a
Vice President of Business Development , your role would involve leading and driving the growth of the organization by identifying and pursuing new business opportunities. You would be responsible for developing and implementing strategies to expand the organization's market presence, increase revenue, and forge strategic partnerships.
What you’ll do
Lead High-Value Deal Strategy & Execution:
Own the full lifecycle of major content deals across podcasting and satellite radio—from initial outreach or inbound pitch through negotiation, contract execution, and launch planning. This includes:
Talent-led podcast and radio shows
IP licensing or co-productions with media companies
Channel deals
Exclusive content partnerships with podcast networks, studios, or labels
Collaborate Closely with Legal on Contract Negotiation:
Work hand-in-hand with the Legal team to structure, negotiate, and finalize contract terms. Provide clear strategic context, business priorities, and direction to ensure agreements align with SiriusXM’s goals, mitigate risk, and enable long-term partnership success.
Develop & Present Business Cases:
Collaborate with the Content Strategy & Analysis Team to build detailed financial models and strategic justifications for proposed partnerships. Collaborate with Finance and Sales to evaluate deal economics, forecast revenue potential, and assess ROI across SiriusXM’s platforms (SiriusXM, Pandora, Stitcher, etc.).
Source and Cultivate Strategic Partnerships:
Identify new business opportunities by proactively engaging with the content and creator ecosystem. Build and maintain strong relationships with: Talent agents, managers, and attorneys, Podcast networks, production studios, and media companies, and Labels, sports leagues, and brand/content sponsors.
Drive Cross-Platform Content Strategy:
Partner with programming and platform stakeholders to craft deals that maximize value across podcasting, satellite radio, and streaming. Ensure each partnership is strategically positioned within SiriusXM’s broader content ecosystem.
Oversee Deal Implementation & Launch Coordination:
Manage the post-deal process to ensure smooth execution and alignment across internal teams, including: Programming and Production (for creative execution), Marketing and PR (for launch and promotion), Ad Sales (for monetization and sponsorship opportunities), Product and Tech (to support content delivery and platform-specific needs).
Act as Senior Point of Contact for Key Partners:
Maintain high-level relationships with partners post-deal. Provide ongoing strategic guidance, address business issues as they arise, and identify opportunities to deepen partnerships over time.
Internal Leadership & Executive Communication:
Regularly update SiriusXM leadership on active deal negotiations, new opportunities, and strategic market developments.
Track Industry Trends & Competitive Landscape:
Stay current on developments in the podcasting, radio, and broader media industries. Use insights to inform partnership strategy and help SiriusXM maintain its leadership position in the audio space.
Manage & Mentor Business Development Team:
Lead a team of business development professionals, setting strategic priorities, coaching team members, and driving accountability. Ensure the team is aligned on partnership goals, execution standards, and relationship management best practices to maximize deal flow and long-term growth.
What you’ll need
Bachelor’s degree in a related field is preferred; an MBA or JD is a plus
15+ years in a similar role at a media company, content acquisition, operations or partnership role at other media companies, platforms or talent agencies
8+ years of experience managing a team
Deep understanding of digital media economics and business models
Excellent communication, negotiation, and interpersonal skills
Experience with the podcast industry/marketplace and enthusiasm for its future
Experience with entertainment & IP contracts
Experience managing other business development professionals
Solid quantitative and financial modeling skills
Ability to construct analytical models for guidance in acquisitions.
Communicate persuasively and effectively with keen attention to detail and nuance
Some knowledge of the current podcasting marketplace
Fluency with Excel or other quantitative modeling tools
Must have legal right to work in the U.S.
Equal Opportunity & Compensation Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. We expect the base salary for this position to be in the range of $215,000 to $279,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you’ll make an impact As a
Vice President of Business Development , your role would involve leading and driving the growth of the organization by identifying and pursuing new business opportunities. You would be responsible for developing and implementing strategies to expand the organization's market presence, increase revenue, and forge strategic partnerships.
What you’ll do
Lead High-Value Deal Strategy & Execution:
Own the full lifecycle of major content deals across podcasting and satellite radio—from initial outreach or inbound pitch through negotiation, contract execution, and launch planning. This includes:
Talent-led podcast and radio shows
IP licensing or co-productions with media companies
Channel deals
Exclusive content partnerships with podcast networks, studios, or labels
Collaborate Closely with Legal on Contract Negotiation:
Work hand-in-hand with the Legal team to structure, negotiate, and finalize contract terms. Provide clear strategic context, business priorities, and direction to ensure agreements align with SiriusXM’s goals, mitigate risk, and enable long-term partnership success.
Develop & Present Business Cases:
Collaborate with the Content Strategy & Analysis Team to build detailed financial models and strategic justifications for proposed partnerships. Collaborate with Finance and Sales to evaluate deal economics, forecast revenue potential, and assess ROI across SiriusXM’s platforms (SiriusXM, Pandora, Stitcher, etc.).
Source and Cultivate Strategic Partnerships:
Identify new business opportunities by proactively engaging with the content and creator ecosystem. Build and maintain strong relationships with: Talent agents, managers, and attorneys, Podcast networks, production studios, and media companies, and Labels, sports leagues, and brand/content sponsors.
Drive Cross-Platform Content Strategy:
Partner with programming and platform stakeholders to craft deals that maximize value across podcasting, satellite radio, and streaming. Ensure each partnership is strategically positioned within SiriusXM’s broader content ecosystem.
Oversee Deal Implementation & Launch Coordination:
Manage the post-deal process to ensure smooth execution and alignment across internal teams, including: Programming and Production (for creative execution), Marketing and PR (for launch and promotion), Ad Sales (for monetization and sponsorship opportunities), Product and Tech (to support content delivery and platform-specific needs).
Act as Senior Point of Contact for Key Partners:
Maintain high-level relationships with partners post-deal. Provide ongoing strategic guidance, address business issues as they arise, and identify opportunities to deepen partnerships over time.
Internal Leadership & Executive Communication:
Regularly update SiriusXM leadership on active deal negotiations, new opportunities, and strategic market developments.
Track Industry Trends & Competitive Landscape:
Stay current on developments in the podcasting, radio, and broader media industries. Use insights to inform partnership strategy and help SiriusXM maintain its leadership position in the audio space.
Manage & Mentor Business Development Team:
Lead a team of business development professionals, setting strategic priorities, coaching team members, and driving accountability. Ensure the team is aligned on partnership goals, execution standards, and relationship management best practices to maximize deal flow and long-term growth.
What you’ll need
Bachelor’s degree in a related field is preferred; an MBA or JD is a plus
15+ years in a similar role at a media company, content acquisition, operations or partnership role at other media companies, platforms or talent agencies
8+ years of experience managing a team
Deep understanding of digital media economics and business models
Excellent communication, negotiation, and interpersonal skills
Experience with the podcast industry/marketplace and enthusiasm for its future
Experience with entertainment & IP contracts
Experience managing other business development professionals
Solid quantitative and financial modeling skills
Ability to construct analytical models for guidance in acquisitions.
Communicate persuasively and effectively with keen attention to detail and nuance
Some knowledge of the current podcasting marketplace
Fluency with Excel or other quantitative modeling tools
Must have legal right to work in the U.S.
Equal Opportunity & Compensation Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. We expect the base salary for this position to be in the range of $215,000 to $279,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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