Allergan
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit www.abbvie.com.
Job Description
The Senior Brand Manager, HCV is responsible for leading the development and execution of brand strategies to meet organisational objectives. This role entails driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels. The Senior Brand Manager will collaborate with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data. NOTE: This is a 12 month contract position with some travel required. Key Duties and Responsibilities
Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share. Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions. Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals. Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance that avoids any stock-outs. Collaborate cross-functionally with affiliate functions (Regulatory affairs, Market Access, Medical Affairs, Patient Experience, PV, Sales, MABI and others) to define local brand strategy, strategic priorities and action plans that deliver in-market performance expectations. Role model AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively to achieve high quality strategy and execution capability. Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed. Develop and refine brand positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences. Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, providing regular reports to senior management. Manage relationships with external agencies and vendors to ensure high-quality creative and strategic outputs. Mentor and develop brand managers and marketing specialists, fostering a culture of innovation and excellence. Ensure all brand activities comply with regulatory requirements and internal policies. Ensure all business activities comply with the relevant Acts, legal demands and ethical standards. Report any adverse event within 24 hours as per AbbVie’s policies and procedures. Proactively participate in AbbVie’s WHS programs, adhere to policies and promote a safe work environment at all times. Adhere to AbbVie’s internal codes of conduct and compliance processes. Other ad hoc duties such as administrative duties, as requested. Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. Strong strategic thinking and analytical skills with the ability to develop innovative marketing strategies and tactics. Excellent project management and organisational abilities. Proven track record of successful brand management and growth. Exceptional communication and interpersonal skills. Ability to lead cross-functional teams and manage multiple projects simultaneously. Ability to work in and influence a matrix environment with strong negotiation skills. A strong leader and coach, with a focus on coaching for maximum performance and driving results. High emotional intelligence, with strong resilience and adaptability. Strong customer and patient focus. Proficient in marketing software and tools, including CRM, SEO, and analytics platforms. Significant experience in brand management, preferably within the pharmaceutical or healthcare industry. Experience in leading and influencing a matrix environment/cross-functional team. Strong knowledge and application of marketing principles and techniques. Flexibility and Availability
In line with Australia’s Right to Disconnect legislation, we recognise and respect employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team. Additional Information
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking accommodations, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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The Senior Brand Manager, HCV is responsible for leading the development and execution of brand strategies to meet organisational objectives. This role entails driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels. The Senior Brand Manager will collaborate with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data. NOTE: This is a 12 month contract position with some travel required. Key Duties and Responsibilities
Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share. Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions. Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals. Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance that avoids any stock-outs. Collaborate cross-functionally with affiliate functions (Regulatory affairs, Market Access, Medical Affairs, Patient Experience, PV, Sales, MABI and others) to define local brand strategy, strategic priorities and action plans that deliver in-market performance expectations. Role model AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively to achieve high quality strategy and execution capability. Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed. Develop and refine brand positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences. Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, providing regular reports to senior management. Manage relationships with external agencies and vendors to ensure high-quality creative and strategic outputs. Mentor and develop brand managers and marketing specialists, fostering a culture of innovation and excellence. Ensure all brand activities comply with regulatory requirements and internal policies. Ensure all business activities comply with the relevant Acts, legal demands and ethical standards. Report any adverse event within 24 hours as per AbbVie’s policies and procedures. Proactively participate in AbbVie’s WHS programs, adhere to policies and promote a safe work environment at all times. Adhere to AbbVie’s internal codes of conduct and compliance processes. Other ad hoc duties such as administrative duties, as requested. Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. Strong strategic thinking and analytical skills with the ability to develop innovative marketing strategies and tactics. Excellent project management and organisational abilities. Proven track record of successful brand management and growth. Exceptional communication and interpersonal skills. Ability to lead cross-functional teams and manage multiple projects simultaneously. Ability to work in and influence a matrix environment with strong negotiation skills. A strong leader and coach, with a focus on coaching for maximum performance and driving results. High emotional intelligence, with strong resilience and adaptability. Strong customer and patient focus. Proficient in marketing software and tools, including CRM, SEO, and analytics platforms. Significant experience in brand management, preferably within the pharmaceutical or healthcare industry. Experience in leading and influencing a matrix environment/cross-functional team. Strong knowledge and application of marketing principles and techniques. Flexibility and Availability
In line with Australia’s Right to Disconnect legislation, we recognise and respect employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team. Additional Information
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking accommodations, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr