Arts Hacker
Vice President of Marketing and Communications
Arts Hacker, Tucson, Arizona, United States, 85718
Overview
About the Opportunity The Vice President of Marketing and Communications will be a strong manager and mentor, ready to strengthen the collaboration among the marketing team and across departments. Informed by an aptitude for research and analysis, they should be deeply knowledgeable in traditional marketing tools and strategies and yet adaptive and eager to experiment with new channels and practices. They should be able to develop a comprehensive public relations strategy that supports concert activity and increases broader public awareness of the TSO. As a leader and manager, they should be capable of moving from a strategic mindset to an operational approach to collaborate with colleagues and external partners. Finally, they should be eager to think holistically about revenue for the organization, maintaining a close partnership with their colleagues in development and helping to lead the TSO into a vibrant future. About Tucson Symphony Orchestra The TSO is the oldest continuing professional performing arts organization in Arizona, founded in 1928. Its mission is to build and enrich the community through the experience of live music of the highest quality, serving more than 120,000 lives each year including 35,000 students through concerts, educational programming and outreach. Under Music Director José Luis Gomez since 2016, artistic quality and impact have grown. The TSO’s vision is to reflect its many communities and bring them together through music. Learn more at tucsonsymphony.org. About Tucson Tucson offers a vibrant cultural scene, with outdoor spaces, diverse cuisine, and numerous cultural institutions. The city features a strong arts ecosystem, a relatively affordable cost of living, and a variety of recreational and cultural attractions. Job Description The TSO is seeking a VP of Marketing and Communications who is passionate about developing and retaining new audiences and building patron loyalty. A key member of the leadership team, the VP will plan and execute a marketing strategy that achieves attendance and ticket revenue goals consistent with the TSO’s long-range objectives, while raising awareness and the profile of the TSO. The successful candidate will be creative, data-driven, forward-thinking, and adept at managing change. Duties and Responsibilities
Sales and Marketing
Generate sales that will build to $2.5m-$3m revenue in annual tickets sales from concert offerings (Classical, Pops, Films and Specials). Develop an annual marketing plan that establishes aggressive yet achievable goals for subscription and single ticket revenue and efficient cost-of-sale expense goals; make mid-year re-projections based on actual results. Propose to the CEO and Music Director ideas for new or altered product lines that would generate additional revenue and new attendees with an emphasis on younger and more diverse audiences. Work with the CEO, staff, and the Music Director to align marketing campaigns and branding with artistic and community vision. Plan and implement all aspects of season subscription renewal and acquisition campaigns, including direct mail and telemarketing. Oversee the acquisition of prospect lists, production of all campaign materials, and any work of outside contractors. Commission market research to inform future strategies. Use audience research and data analytics to inform strategy and optimize campaigns. Monitor sales and engagement metrics, adjusting tactics in real time. Plan and implement a year-round single tickets sales campaign, including the design and placement of print and digital advertising, special promotions, and corporate sales. Develop pricing strategies and policies that fulfill revenue/attendance goals. Research and recommend changes to subscription series makeup and ticketing policies. Oversee ticket office operations, ensuring a culture of friendly, courteous service and customer satisfaction in ticket transactions. Monitor the progress of all campaigns and provide regular sales and attendance reports and analyses for management and the Board of Trustees; emphasize the importance of accurate data in determining strategy and monitoring performance. Communications and Publications
Oversee the organization’s written and visual style, ensuring consistency in tone and quality across brochures, advertising, press releases, website, social media, and concert program books. Develop and Introduce a mix of Spanish-language communications. Manage the TSO’s Public Relations strategy to attract greater local, regional and national visibility. Oversee the maintenance and effectiveness of the website, with goals to upload regular compelling content, drive increased ticket and contributed revenue, and communicate the TSO’s community-based mission. Lead an organization-wide process to upgrade the current website with goals to upload regular compelling content and support revenue growth and mission communication. Invest in growing the influence of social media as a tool for awareness and revenue growth. Oversee the production, content and quality of concert program books. Leadership
Represent the TSO in the community and at concerts and other events, often outside of normal business hours. Establish a uniform high level of customer experience at every touch point, including through the venue’s liaison. Develop and leverage relationships with local business, civic, educational and cultural leaders to enhance the TSO’s profile and public understanding. Support and promote initiatives to expand impact through schools, community engagement and other activities. Foster a culture of innovation and experimentation in marketing and communications approaches, aligning with the TSO’s mission, vision and values. Stay abreast of emerging marketing trends and technologies in the arts and cultural sector to grow skills and competencies across the team. Required Skills and Qualifications
Bachelor’s degree with minimum 7 years marketing experience. Broad knowledge of current marketing trends, especially digital and content marketing. Relentless data-driven approach to all department campaigns and goals. CRM experience with ticketing and fundraising platforms is an advantage. Knowledge of patron loyalty programs and how they could inform the TSO’s practices. Extensive knowledge of how to build successful engagement with social media platforms. Creative, autonomous, and strong attention to detail. Excellent writing and speaking skills. Strong organizational and strategic planning skills. Excellent data and financial management skills, including creating and tracking budgets. Excellent managerial skills including motivation, leadership, and goal achievement. Ability to work collaboratively with internal and external stakeholders to advance strategic objectives. Positive customer service attitude. Computer proficiency, including Microsoft Office Suite and Adobe Creative Suite. Preferred Skills and Qualifications
Experience with an orchestra or other arts organization. Background in classical music or other performing arts disciplines is a significant advantage. Working knowledge of Spanish. Compensation
The salary range for this position is $100,000 to $110,000. TSO provides a comprehensive benefits package, including medical, dental and vision options, employee wellness support and flexible spending account options, and a generous vacation and time off policy. EEO and Inclusion
AN EQUAL OPPORTUNITY EMPLOYER: Tucson Symphony Orchestra does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender, gender identity or expression, sexual orientation, marital status, military service and veteran status, disability, or any other characteristic protected by laws. Application Instructions
The Vice President of Marketing and Communications search is being conducted on behalf of TSO by TOC Arts Partners. To apply, visit the online application at the link provided and submit your materials. Your cover letter should highlight relevant training or experience and why you are a good fit. For questions or nominations, contact searchteam@tocartspartners.com. No phone calls. Applications will be accepted until this role is filled. Priority consideration if you apply by October 20, 2025. Interviews may begin at any time. No phone calls.
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About the Opportunity The Vice President of Marketing and Communications will be a strong manager and mentor, ready to strengthen the collaboration among the marketing team and across departments. Informed by an aptitude for research and analysis, they should be deeply knowledgeable in traditional marketing tools and strategies and yet adaptive and eager to experiment with new channels and practices. They should be able to develop a comprehensive public relations strategy that supports concert activity and increases broader public awareness of the TSO. As a leader and manager, they should be capable of moving from a strategic mindset to an operational approach to collaborate with colleagues and external partners. Finally, they should be eager to think holistically about revenue for the organization, maintaining a close partnership with their colleagues in development and helping to lead the TSO into a vibrant future. About Tucson Symphony Orchestra The TSO is the oldest continuing professional performing arts organization in Arizona, founded in 1928. Its mission is to build and enrich the community through the experience of live music of the highest quality, serving more than 120,000 lives each year including 35,000 students through concerts, educational programming and outreach. Under Music Director José Luis Gomez since 2016, artistic quality and impact have grown. The TSO’s vision is to reflect its many communities and bring them together through music. Learn more at tucsonsymphony.org. About Tucson Tucson offers a vibrant cultural scene, with outdoor spaces, diverse cuisine, and numerous cultural institutions. The city features a strong arts ecosystem, a relatively affordable cost of living, and a variety of recreational and cultural attractions. Job Description The TSO is seeking a VP of Marketing and Communications who is passionate about developing and retaining new audiences and building patron loyalty. A key member of the leadership team, the VP will plan and execute a marketing strategy that achieves attendance and ticket revenue goals consistent with the TSO’s long-range objectives, while raising awareness and the profile of the TSO. The successful candidate will be creative, data-driven, forward-thinking, and adept at managing change. Duties and Responsibilities
Sales and Marketing
Generate sales that will build to $2.5m-$3m revenue in annual tickets sales from concert offerings (Classical, Pops, Films and Specials). Develop an annual marketing plan that establishes aggressive yet achievable goals for subscription and single ticket revenue and efficient cost-of-sale expense goals; make mid-year re-projections based on actual results. Propose to the CEO and Music Director ideas for new or altered product lines that would generate additional revenue and new attendees with an emphasis on younger and more diverse audiences. Work with the CEO, staff, and the Music Director to align marketing campaigns and branding with artistic and community vision. Plan and implement all aspects of season subscription renewal and acquisition campaigns, including direct mail and telemarketing. Oversee the acquisition of prospect lists, production of all campaign materials, and any work of outside contractors. Commission market research to inform future strategies. Use audience research and data analytics to inform strategy and optimize campaigns. Monitor sales and engagement metrics, adjusting tactics in real time. Plan and implement a year-round single tickets sales campaign, including the design and placement of print and digital advertising, special promotions, and corporate sales. Develop pricing strategies and policies that fulfill revenue/attendance goals. Research and recommend changes to subscription series makeup and ticketing policies. Oversee ticket office operations, ensuring a culture of friendly, courteous service and customer satisfaction in ticket transactions. Monitor the progress of all campaigns and provide regular sales and attendance reports and analyses for management and the Board of Trustees; emphasize the importance of accurate data in determining strategy and monitoring performance. Communications and Publications
Oversee the organization’s written and visual style, ensuring consistency in tone and quality across brochures, advertising, press releases, website, social media, and concert program books. Develop and Introduce a mix of Spanish-language communications. Manage the TSO’s Public Relations strategy to attract greater local, regional and national visibility. Oversee the maintenance and effectiveness of the website, with goals to upload regular compelling content, drive increased ticket and contributed revenue, and communicate the TSO’s community-based mission. Lead an organization-wide process to upgrade the current website with goals to upload regular compelling content and support revenue growth and mission communication. Invest in growing the influence of social media as a tool for awareness and revenue growth. Oversee the production, content and quality of concert program books. Leadership
Represent the TSO in the community and at concerts and other events, often outside of normal business hours. Establish a uniform high level of customer experience at every touch point, including through the venue’s liaison. Develop and leverage relationships with local business, civic, educational and cultural leaders to enhance the TSO’s profile and public understanding. Support and promote initiatives to expand impact through schools, community engagement and other activities. Foster a culture of innovation and experimentation in marketing and communications approaches, aligning with the TSO’s mission, vision and values. Stay abreast of emerging marketing trends and technologies in the arts and cultural sector to grow skills and competencies across the team. Required Skills and Qualifications
Bachelor’s degree with minimum 7 years marketing experience. Broad knowledge of current marketing trends, especially digital and content marketing. Relentless data-driven approach to all department campaigns and goals. CRM experience with ticketing and fundraising platforms is an advantage. Knowledge of patron loyalty programs and how they could inform the TSO’s practices. Extensive knowledge of how to build successful engagement with social media platforms. Creative, autonomous, and strong attention to detail. Excellent writing and speaking skills. Strong organizational and strategic planning skills. Excellent data and financial management skills, including creating and tracking budgets. Excellent managerial skills including motivation, leadership, and goal achievement. Ability to work collaboratively with internal and external stakeholders to advance strategic objectives. Positive customer service attitude. Computer proficiency, including Microsoft Office Suite and Adobe Creative Suite. Preferred Skills and Qualifications
Experience with an orchestra or other arts organization. Background in classical music or other performing arts disciplines is a significant advantage. Working knowledge of Spanish. Compensation
The salary range for this position is $100,000 to $110,000. TSO provides a comprehensive benefits package, including medical, dental and vision options, employee wellness support and flexible spending account options, and a generous vacation and time off policy. EEO and Inclusion
AN EQUAL OPPORTUNITY EMPLOYER: Tucson Symphony Orchestra does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender, gender identity or expression, sexual orientation, marital status, military service and veteran status, disability, or any other characteristic protected by laws. Application Instructions
The Vice President of Marketing and Communications search is being conducted on behalf of TSO by TOC Arts Partners. To apply, visit the online application at the link provided and submit your materials. Your cover letter should highlight relevant training or experience and why you are a good fit. For questions or nominations, contact searchteam@tocartspartners.com. No phone calls. Applications will be accepted until this role is filled. Priority consideration if you apply by October 20, 2025. Interviews may begin at any time. No phone calls.
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