Marketing Manager Job at Indiehousefragrances in Alpharetta

Marketing Manager | INDIEHOUSE modern fragrances

Location: Alpharetta / Atlanta, GA (on-site; some travel for client events)

Schedule: 30–40 hours per week (set schedule; some weekends required during peak seasons)

Compensation: Base salary + performance bonus

About Us

INDIEHOUSE modern fragrances is a fast-growing luxury niche fragrance boutique with two Atlanta locations. We specialize in bringing the artistry of niche perfume to a wider audience through retail, workshops, and unique experiential concepts. As we scale nationally, we are looking for a Marketing Manager to support our growth, storytelling, and customer engagement efforts.

Role Overview

The Marketing Manager will be responsible for executing and managing day-to-day marketing initiatives across digital, in-store, and off-site channels. This role requires a mix of creative, technical, and organizational skills to ensure our brand voice, website, campaigns, and communications remain consistent, polished, and performance-driven.

You’ll work closely with leadership to support website updates, digital marketing, partner relations, and client events while bringing a curious, entrepreneurial mindset to identifying new opportunities for growth.

Key Responsibilities

Website & E-Commerce

• Maintain and update website content on WordPress/WooCommerce (products, promotions, landing pages).
• Ensure site design, product listings, and content align with brand standards.
• Monitor website performance, troubleshoot issues, and optimize for conversions.

Email & CRM Marketing

• Design, build, and send email campaigns via Mailchimp, including automation and audience segmentation.
• Assist with HubSpot CRM (preferred) for tracking leads, events, and customer journeys.
• Monitor campaign results, reporting on KPIs and ROI.

Brand Partner Relations

• Serve as the primary contact for 60+ niche fragrance partner brands.
• Coordinate product launches, marketing materials, and communication between brand partners and INDIEHOUSE.
• Maintain accurate partner information and ensure smooth collaboration.

Events & Client Support

• Support planning and execution of off-site client events, from pre-event marketing to on-site brand representation.
• Assist in developing marketing collateral and post-event follow-up reporting.
• Ensure events reflect INDIEHOUSE’s luxury brand standards.

Marketing Support & Content

• Coordinate promotions, seasonal campaigns, and special projects.
• Manage marketing calendars, deadlines, and deliverables.
• Collaborate with designers, photographers, and external partners as needed.

Analytics & Reporting

• Track marketing performance metrics and prepare weekly/monthly reports.
• Provide insights to optimize future campaigns.

Qualifications

• 3+ years of marketing experience (agency or in-house).
• Proficiency with WordPress/WooCommerce.
• Strong experience with Mailchimp; HubSpot knowledge a plus.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Entrepreneurial, curious, and resourceful problem solver.
• Experience in retail, beauty, hospitality, or luxury lifestyle brands is a bonus.

What We’re Looking For

• Highly organized and detail-oriented.
• Goal-driven and able to manage multiple projects simultaneously.
• Comfortable working independently but also collaborative with the team.
• A creative thinker who thrives in a fast-paced, growth-minded environment.
• Excited to grow with a brand that blends luxury, creativity, and hospitality

Benefits

• Full time schedule (35–40 hours/week) at our Atlanta-area locations.
• Opportunity to grow with a scaling luxury lifestyle brand.
• Employee discounts on niche fragrance products and experiences.

Why INDIEHOUSE

• Competitive base + performance bonus
• Be part of a scaling, woman-owned luxury lifestyle brand
• Employee discounts on exclusive fragrances and immersive workshops
• Job growth opportunities within the company as we expand and grow