Theory is hiring: Graphic Designer, Social Media & Retail Marketing in New York

Position Overview

The Graphic Designer will support daily visual content creation across our social media platforms and retail marketing initiatives. This role combines creative execution with a strong understanding of digital culture. You’ll bring our brand to life through short-form videos, animated graphics, bold typography, and trend-aware content that appeals to our fashion-forward audience. In addition to digital content, the Graphic Designer will support seasonal retail marketing needs, including print and digital collateral, ensuring consistent, on-brand visual storytelling across all customer touchpoints.

This is an exciting opportunity for a self-starter who is passionate about design, social media, and visual storytelling and eager to grow within a collaborative, fast-paced fashion environment.

Responsibilities

• Design and produce engaging, on-brand content for social media platforms (Instagram, TikTok, Pinterest, YouTube Shorts, etc.)
• Create short-form videos, reels, and stories using brand footage, trending audio, and motion graphics
• Develop clean, modern typographic layouts and animated text for posts and stories
• Design seasonal retail marketing materials (e.g., store signage, email assets, digital ads, window graphics, printed collateral, etc.)
• Contribute ideas for seasonal campaigns, product launches, and influencer collaborations
• Stay updated on social media trends, visual styles, and platform best practices
• Assist with content planning and on-set production (photo/video shoots)
• Collaborate with senior creatives and marketing teams to maintain consistency across all content
• Work within brand guidelines while pushing creative limits

Qualifications

• 5-7+ years of design experience (entry-level in fashion, lifestyle, or media preferred)
• Strong knowledge of social media platforms and visual culture
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) + Figma
• Excellent skills in typography, layout, and design composition
• Proficient with video editing, animation principles, and digital formats
• A strong portfolio showcasing social-first content, motion design, and typography work
• Meticulous attention to detail and execution
• Good organizational and communication skills
• Organized, proactive, with the ability to manage multiple projects, prioritize tasks, and work independently when needed
• Ability to work in a fast-paced, deadline-driven environment and adapt to business needs
• Capable of executing creative direction, bringing new ideas to the team, and thriving in a collaborative setting
• Active social media presence
• NYC-based and available to work on-site with occasional off-site shoot support
• Bachelor of Fine Arts in Graphic Design preferred

Additional Preferred Qualifications

• Experience with photography or in-app video editing tools (CapCut, TikTok)
• Interest in styling, fashion, or content creation trends
• Basic sound design or audio editing skills

Salary: $75,000.00 to 85,000.00*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

Equal Opportunity Statement

As an Equal Opportunity Employer, Theory LLC does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.

Ensure your Theory job offer is legitimate and don 't fall victim to fraud. Theory never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for an interview, and ensure your communication is coming from a Theory or sister company email address. For added security, where possible, apply through our direct job posting.