Base Coat Marketing
About the Company
Base Coat Marketing
– is a full-service marketing partner exclusively for Residential Painting, Commercial Painting, and Concrete Coating companies. They are a results-driven agency with a focus on Website Design, SEO, Google Ads, Social Ads, Email Marketing, and more. Their team of “Base Coat Brainiacs” combines creativity, data, and strategy to deliver measurable results for their long-term clients. About the Role
We are looking to hire a motivated, experienced
Head of Operations
to oversee, scale, and optimize our agency operations. The ideal candidate has a proven track record of leading marketing agency operations, scaling from $2M to $5M+ revenue, and managing a remote team of 20–30 specialists across multiple departments. This is a
full-time remote role
with opportunities for growth into a COO position. Requirements
Proven experience in operations leadership within a marketing agency, with a track record of scaling from $2M to $5M+ in revenue. Experienced in managing cross-departmental teams (SEO, Paid Ads, Web Development, Media) of 20–30 people in a fully remote setting. Strong background in budgeting, forecasting, and optimizing profit margins. Able to make strategic financial decisions while managing day-to-day operations. Experienced in building and refining SOPs, implementing EOS or similar frameworks, and driving efficiency through systems and workflows. Skilled at defining, tracking, and reporting on KPIs (SEO performance, ads ROI, gross margins, labor efficiency, client churn) to align operations with business goals. Bachelor’s degree in Business, Operations, or Marketing (preferred). Certifications in EOS, Project Management, or similar are a strong plus. Expertise with project management tools (ClickUp), CRM/automation tools (GoHighLevel, Zapier), and KPI dashboards. Influential communicator who inspires, motivates, and holds teams accountable. Comfortable with both high-level strategy and hands-on execution. Your responsibilities
Lead and optimize daily operations across SEO, Paid Ads, Web, and Media teams. Define, track, and report KPIs to align performance with company growth goals. Build, refine, and enforce SOPs to improve efficiency and scalability. Manage budgets, forecasts, and margins to ensure financial health. Recruit, coach, and hold accountable a remote team of 20–30 employees. Collaborate with leadership to balance long-term strategy with daily execution. Oversee client performance strategies for painting and concrete coating industries. Identify bottlenecks, implement solutions, and drive continuous improvement. Foster a culture of ownership, accountability, and high performance. Growth Opportunities / Perks
Path to COO role and big growth plans. Salary increases and performance-based bonuses. 10 PTO days (increasing yearly, capped at 20). 10 U.S. paid holidays. Half-day Fridays (close at 12pm Eastern) 80% medical insurance coverage (U.S. only) Consultants and training support on demand 100% remote with occasional travel (1–3x/year) This Position Is Perfect For You If…
You’re a strategic operator.
You can zoom out to see the big picture while staying hands-on with the details that matter. Balancing long-term growth with daily execution comes naturally to you. You’re data-driven.
You don’t just rely on instincts – you define KPIs, track metrics, and make informed decisions to drive results and profitability. You’re an influential leader.
You know how to inspire, coach, and hold a remote team accountable. People trust you because you lead with integrity and clarity. Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews. Thank you for taking the time to consider this position. I look forward to hearing from you soon!
#J-18808-Ljbffr
Base Coat Marketing
– is a full-service marketing partner exclusively for Residential Painting, Commercial Painting, and Concrete Coating companies. They are a results-driven agency with a focus on Website Design, SEO, Google Ads, Social Ads, Email Marketing, and more. Their team of “Base Coat Brainiacs” combines creativity, data, and strategy to deliver measurable results for their long-term clients. About the Role
We are looking to hire a motivated, experienced
Head of Operations
to oversee, scale, and optimize our agency operations. The ideal candidate has a proven track record of leading marketing agency operations, scaling from $2M to $5M+ revenue, and managing a remote team of 20–30 specialists across multiple departments. This is a
full-time remote role
with opportunities for growth into a COO position. Requirements
Proven experience in operations leadership within a marketing agency, with a track record of scaling from $2M to $5M+ in revenue. Experienced in managing cross-departmental teams (SEO, Paid Ads, Web Development, Media) of 20–30 people in a fully remote setting. Strong background in budgeting, forecasting, and optimizing profit margins. Able to make strategic financial decisions while managing day-to-day operations. Experienced in building and refining SOPs, implementing EOS or similar frameworks, and driving efficiency through systems and workflows. Skilled at defining, tracking, and reporting on KPIs (SEO performance, ads ROI, gross margins, labor efficiency, client churn) to align operations with business goals. Bachelor’s degree in Business, Operations, or Marketing (preferred). Certifications in EOS, Project Management, or similar are a strong plus. Expertise with project management tools (ClickUp), CRM/automation tools (GoHighLevel, Zapier), and KPI dashboards. Influential communicator who inspires, motivates, and holds teams accountable. Comfortable with both high-level strategy and hands-on execution. Your responsibilities
Lead and optimize daily operations across SEO, Paid Ads, Web, and Media teams. Define, track, and report KPIs to align performance with company growth goals. Build, refine, and enforce SOPs to improve efficiency and scalability. Manage budgets, forecasts, and margins to ensure financial health. Recruit, coach, and hold accountable a remote team of 20–30 employees. Collaborate with leadership to balance long-term strategy with daily execution. Oversee client performance strategies for painting and concrete coating industries. Identify bottlenecks, implement solutions, and drive continuous improvement. Foster a culture of ownership, accountability, and high performance. Growth Opportunities / Perks
Path to COO role and big growth plans. Salary increases and performance-based bonuses. 10 PTO days (increasing yearly, capped at 20). 10 U.S. paid holidays. Half-day Fridays (close at 12pm Eastern) 80% medical insurance coverage (U.S. only) Consultants and training support on demand 100% remote with occasional travel (1–3x/year) This Position Is Perfect For You If…
You’re a strategic operator.
You can zoom out to see the big picture while staying hands-on with the details that matter. Balancing long-term growth with daily execution comes naturally to you. You’re data-driven.
You don’t just rely on instincts – you define KPIs, track metrics, and make informed decisions to drive results and profitability. You’re an influential leader.
You know how to inspire, coach, and hold a remote team accountable. People trust you because you lead with integrity and clarity. Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews. Thank you for taking the time to consider this position. I look forward to hearing from you soon!
#J-18808-Ljbffr