Abe
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Paid Social Manager (Remote US)
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Abe Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you\u2019re ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We\u2019re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements to the dynamic Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you\u2019re a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You\u2019re quality-obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
You encompass our core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making, as it relates to strategic direction for accounts Benefits
We have a set living wage at Abe; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Abe\'s compensation practices, job related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Mental health support through Spring Health and Headspace Physical therapy through Omada, fertility support through Carrott, access to fitness resources and One Medical membership Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use offices in Irvine, CA. For some positions we will accommodate global opportunities where we have established businesses. Global locations require work authorization and residency in that country. This role operates 100% virtually from your home office. We collaborate via Zoom and Slack. You will need to operate a laptop, necessary software, and other productivity tools. You must be able to remain stationary for extended periods and have reliable internet access with a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, or other parts of the selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
Advertising Services Referrals increase your chances of interviewing at Abe by 2x
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Paid Social Manager (Remote US)
role at
Abe Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you\u2019re ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We\u2019re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements to the dynamic Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you\u2019re a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You\u2019re quality-obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
You encompass our core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making, as it relates to strategic direction for accounts Benefits
We have a set living wage at Abe; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Abe\'s compensation practices, job related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Mental health support through Spring Health and Headspace Physical therapy through Omada, fertility support through Carrott, access to fitness resources and One Medical membership Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use offices in Irvine, CA. For some positions we will accommodate global opportunities where we have established businesses. Global locations require work authorization and residency in that country. This role operates 100% virtually from your home office. We collaborate via Zoom and Slack. You will need to operate a laptop, necessary software, and other productivity tools. You must be able to remain stationary for extended periods and have reliable internet access with a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, or other parts of the selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
Advertising Services Referrals increase your chances of interviewing at Abe by 2x
#J-18808-Ljbffr