Southern Land Company
Overview
Southern Land Company is a full-service developer with expertise in multifamily, mixed-use, and residential projects, including single family, retail, office, and multifamily communities. Position Summary
The Marketing Director will lead comprehensive marketing initiatives for master-planned community developments in the Denver market. This leadership role combines strategic planning with hands-on execution to maximize home sales velocity and build lasting community brand equity. You will work at the intersection of creative and digital marketing, customer insights, and business strategy while managing the execution of a high-performing community marketing program. Essential Functions
Brand & Customer Experience Leadership
Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events Create compelling customer experiences that drive engagement and accelerate the sales process
Marketing Strategy & Execution
Develop and implement comprehensive annual marketing plans and budgets that achieve goals Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources Lead customer nurturing programs and conversion optimization initiatives Develop targeted strategies for customer, builder, and real estate agent relationships Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance Stay current with marketing and social media trends and platform updates to maximize reach
Social Media & Content Management
Develop and lead the execution of the community organic social media strategy across platforms Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion Collaborate with photography and videography resources to develop high-quality visual content
Market Intelligence & Analytics
Conduct ongoing market research and competitive analysis to inform strategic decisions Analyze customer segmentation, traffic patterns, sales data, and market share metrics Utilize HubSpot CRM and other marketing technologies to generate actionable insights Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition Translate data into strategic recommendations for development and product teams
Team Leadership & Development
Recruit, coach, and mentor Marketing Manager/Coordinator position(s) Provide strategic guidance and professional development opportunities Foster a collaborative, results-driven marketing culture Share marketing best practices across the organization
Cross-Functional Collaboration
Coordinate with builder marketing and sales teams to support campaigns and events for builder products and the community Provide insights and support to SLC Homes sales teams regarding outreach efforts; design and coordinate broker and community outreach Coordinate and support onsite lifestyle team; create event strategies that drive prospect traffic and integrate with residents Partner with development teams on product planning and community amenity strategies Contribute marketing expertise to community master planning decisions Identify opportunities for community enhancements based on market feedback
Knowledge, Skills, And Abilities
7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments Proven track record of driving sales growth through strategic marketing initiatives Experience managing marketing budgets and measuring ROI Background in new home building or real estate development preferred
Required Education And Experience
Bachelor's degree in Marketing, Advertising, Business, or related field 7-10 years in large-scale, mixed-use residential real estate/homebuilder marketing with emphasis on residential lot development and sales to homebuilders and end consumers
Core Competencies
Analytical Excellence: strong capability in consumer research, data analysis, and market intelligence Digital Marketing Expertise: advanced knowledge of CRM systems, social media platforms, and digital marketing tools Content Creation: ability to develop compelling, targeted marketing content across multiple channels Leadership Skills: demonstrated success in coaching, mentoring, and team development Communication: exceptional written, verbal, and presentation skills Project Management: proven ability to manage multiple priorities, budgets, and timelines effectively
Personal Attributes
Strategic thinker with strong problem-solving abilities Self-motivated with excellent organizational and time management skills Adaptable and resilient in fast-paced, results-oriented environments Collaborative leader who builds effective relationships at all organizational levels Customer-focused with a passion for creating exceptional experiences
Company Overview
Southern Land Company creates residential developments with supporting retail, office, and recreation projects to craft complete communities We value creativity, innovation, and a strong compensation and benefits package
Company Details
Southern Land Company is an Equal Opportunity Employer (EOE) and we strive for an inclusive workplace. We offer a competitive benefits package, including 401k with strong match and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit www.southernland.com. The job description is subject to change by the Company as needed. This description does not constitute a contract of employment. #SLC2 Seniority level
Director Employment type
Full-time Job function
Marketing and Sales
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Southern Land Company is a full-service developer with expertise in multifamily, mixed-use, and residential projects, including single family, retail, office, and multifamily communities. Position Summary
The Marketing Director will lead comprehensive marketing initiatives for master-planned community developments in the Denver market. This leadership role combines strategic planning with hands-on execution to maximize home sales velocity and build lasting community brand equity. You will work at the intersection of creative and digital marketing, customer insights, and business strategy while managing the execution of a high-performing community marketing program. Essential Functions
Brand & Customer Experience Leadership
Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events Create compelling customer experiences that drive engagement and accelerate the sales process
Marketing Strategy & Execution
Develop and implement comprehensive annual marketing plans and budgets that achieve goals Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources Lead customer nurturing programs and conversion optimization initiatives Develop targeted strategies for customer, builder, and real estate agent relationships Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance Stay current with marketing and social media trends and platform updates to maximize reach
Social Media & Content Management
Develop and lead the execution of the community organic social media strategy across platforms Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion Collaborate with photography and videography resources to develop high-quality visual content
Market Intelligence & Analytics
Conduct ongoing market research and competitive analysis to inform strategic decisions Analyze customer segmentation, traffic patterns, sales data, and market share metrics Utilize HubSpot CRM and other marketing technologies to generate actionable insights Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition Translate data into strategic recommendations for development and product teams
Team Leadership & Development
Recruit, coach, and mentor Marketing Manager/Coordinator position(s) Provide strategic guidance and professional development opportunities Foster a collaborative, results-driven marketing culture Share marketing best practices across the organization
Cross-Functional Collaboration
Coordinate with builder marketing and sales teams to support campaigns and events for builder products and the community Provide insights and support to SLC Homes sales teams regarding outreach efforts; design and coordinate broker and community outreach Coordinate and support onsite lifestyle team; create event strategies that drive prospect traffic and integrate with residents Partner with development teams on product planning and community amenity strategies Contribute marketing expertise to community master planning decisions Identify opportunities for community enhancements based on market feedback
Knowledge, Skills, And Abilities
7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments Proven track record of driving sales growth through strategic marketing initiatives Experience managing marketing budgets and measuring ROI Background in new home building or real estate development preferred
Required Education And Experience
Bachelor's degree in Marketing, Advertising, Business, or related field 7-10 years in large-scale, mixed-use residential real estate/homebuilder marketing with emphasis on residential lot development and sales to homebuilders and end consumers
Core Competencies
Analytical Excellence: strong capability in consumer research, data analysis, and market intelligence Digital Marketing Expertise: advanced knowledge of CRM systems, social media platforms, and digital marketing tools Content Creation: ability to develop compelling, targeted marketing content across multiple channels Leadership Skills: demonstrated success in coaching, mentoring, and team development Communication: exceptional written, verbal, and presentation skills Project Management: proven ability to manage multiple priorities, budgets, and timelines effectively
Personal Attributes
Strategic thinker with strong problem-solving abilities Self-motivated with excellent organizational and time management skills Adaptable and resilient in fast-paced, results-oriented environments Collaborative leader who builds effective relationships at all organizational levels Customer-focused with a passion for creating exceptional experiences
Company Overview
Southern Land Company creates residential developments with supporting retail, office, and recreation projects to craft complete communities We value creativity, innovation, and a strong compensation and benefits package
Company Details
Southern Land Company is an Equal Opportunity Employer (EOE) and we strive for an inclusive workplace. We offer a competitive benefits package, including 401k with strong match and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit www.southernland.com. The job description is subject to change by the Company as needed. This description does not constitute a contract of employment. #SLC2 Seniority level
Director Employment type
Full-time Job function
Marketing and Sales
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