U.S. Bank
Overview
Join to apply for the
Marketing Test & Learn Product Owner
role at
U.S. Bank . At U.S. Bank, we’re on a journey to help customers and businesses make better decisions and enable communities to grow. A career with U.S. Bank offers opportunities to discover what makes you thrive from Day One. The
Marketing Test & Learn Product Owner
is a key member of the Marketing Analytics Product Owner team within Marketing Analytics & Technology. This team supports Marketing, Enterprise Analytics & Customer Experience (EACX), and other lines of business by measuring and communicating the efficacy of marketing strategies to drive growth and efficiency. The team enables analysts with data, tools, frameworks, and centralized reporting to generate insights and report performance. We are seeking a strategic
Marketing Test & Learn Product Owner
to partner with sister Marketing Analytics teams to embed a test-and-learn culture, centralize experimentation, govern the approach, and ensure experiments deliver measurable business impact. A key responsibility is integrating experimentation results into Marketing Mix Modeling (MMM) to calibrate models and improve long-term marketing investment strategies. The ideal candidate is motivated, collaborative, and embraces Agile practices. They should have a product mindset focused on customer value, be able to lead a team with a long delivery roadmap, and translate business goals into data-driven insights and actionable recommendations. Technical skills should drive efficiency, automation, and innovation. Key Responsibilities
Note: Some formatting in the original text has been streamlined to fit the allowed structure. Strategy & Roadmap
Define and own the vision and roadmap for marketing’s experimentation framework. Drive adoption of a “test-and-learn” culture across marketing. Ensure experimentation supports MMM calibration and broader marketing effectiveness goals. Experiment Design & Governance
Manage a centralized Channel Optimization Testing agenda with sister teams, establishing governance standards for rigorous, unbiased tests aligned with objectives and consistent across lines of business. Define best practices for randomization, control groups, and sample sizing for reliable outcomes. Create guidelines to reconcile outputs from different methodologies and educate the organization. Execution & Enablement
Identify campaigns, channels, and audiences suitable for controlled experiments in collaboration with sister teams. Define success metrics with partners and ensure experiments are measurable and aligned with KPIs. Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently. Measurement, Insights & MMM Calibration
Manage a centralized Incrementality Testing agenda to support MMM calibration, with sister teams. Translate experimental findings into MMM calibration inputs (e.g., channel ROI adjustments, saturation effects, lag structures). Catalogue marketing testing across groups and share key learnings to inform future experiments. Qualifications
Basic: Bachelor’s degree in a related field or equivalent work experience Six to eight years of statistical or data analytics experience Preferred Skills/Experience
5+ years in product management, experimentation, marketing analytics, or related field; MMM/attribution knowledge preferred. Technical: Strong understanding of A/B testing, incrementality, MMM calibration concepts. Leadership: Ability to influence and partner with marketing and analytics leaders on experimentation governance. Communication: Ability to translate experimental outcomes into actionable insights. Mindset: Curious, evidence-driven, and committed to embedding experimentation in decision-making. SQL and data visualization familiarity (e.g., Power BI). Experience running experiments across digital and offline media. Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling). Additional details This role offers a hybrid/flexible schedule with in-office expectation of 3+ days per week; flexibility for other days. EEO statement: U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected by law. E-Verify: U.S. Bank participates in E-Verify in applicable facilities. Learn more about the program. Salary range is location-dependent. Pay range: $119,765.00 – $140,900.00. Benefits vary by role/location. Posting may close earlier due to high volume of applicants. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Product Management and Marketing Industries: Banking We encourage referrals to increase interview chances. Locations mentioned: Atlanta, GA; Sandy Springs, GA. Other related roles include Technical Product Owner - Experience Team and Product Owner - Maintenance Management Systems.
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Join to apply for the
Marketing Test & Learn Product Owner
role at
U.S. Bank . At U.S. Bank, we’re on a journey to help customers and businesses make better decisions and enable communities to grow. A career with U.S. Bank offers opportunities to discover what makes you thrive from Day One. The
Marketing Test & Learn Product Owner
is a key member of the Marketing Analytics Product Owner team within Marketing Analytics & Technology. This team supports Marketing, Enterprise Analytics & Customer Experience (EACX), and other lines of business by measuring and communicating the efficacy of marketing strategies to drive growth and efficiency. The team enables analysts with data, tools, frameworks, and centralized reporting to generate insights and report performance. We are seeking a strategic
Marketing Test & Learn Product Owner
to partner with sister Marketing Analytics teams to embed a test-and-learn culture, centralize experimentation, govern the approach, and ensure experiments deliver measurable business impact. A key responsibility is integrating experimentation results into Marketing Mix Modeling (MMM) to calibrate models and improve long-term marketing investment strategies. The ideal candidate is motivated, collaborative, and embraces Agile practices. They should have a product mindset focused on customer value, be able to lead a team with a long delivery roadmap, and translate business goals into data-driven insights and actionable recommendations. Technical skills should drive efficiency, automation, and innovation. Key Responsibilities
Note: Some formatting in the original text has been streamlined to fit the allowed structure. Strategy & Roadmap
Define and own the vision and roadmap for marketing’s experimentation framework. Drive adoption of a “test-and-learn” culture across marketing. Ensure experimentation supports MMM calibration and broader marketing effectiveness goals. Experiment Design & Governance
Manage a centralized Channel Optimization Testing agenda with sister teams, establishing governance standards for rigorous, unbiased tests aligned with objectives and consistent across lines of business. Define best practices for randomization, control groups, and sample sizing for reliable outcomes. Create guidelines to reconcile outputs from different methodologies and educate the organization. Execution & Enablement
Identify campaigns, channels, and audiences suitable for controlled experiments in collaboration with sister teams. Define success metrics with partners and ensure experiments are measurable and aligned with KPIs. Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently. Measurement, Insights & MMM Calibration
Manage a centralized Incrementality Testing agenda to support MMM calibration, with sister teams. Translate experimental findings into MMM calibration inputs (e.g., channel ROI adjustments, saturation effects, lag structures). Catalogue marketing testing across groups and share key learnings to inform future experiments. Qualifications
Basic: Bachelor’s degree in a related field or equivalent work experience Six to eight years of statistical or data analytics experience Preferred Skills/Experience
5+ years in product management, experimentation, marketing analytics, or related field; MMM/attribution knowledge preferred. Technical: Strong understanding of A/B testing, incrementality, MMM calibration concepts. Leadership: Ability to influence and partner with marketing and analytics leaders on experimentation governance. Communication: Ability to translate experimental outcomes into actionable insights. Mindset: Curious, evidence-driven, and committed to embedding experimentation in decision-making. SQL and data visualization familiarity (e.g., Power BI). Experience running experiments across digital and offline media. Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling). Additional details This role offers a hybrid/flexible schedule with in-office expectation of 3+ days per week; flexibility for other days. EEO statement: U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected by law. E-Verify: U.S. Bank participates in E-Verify in applicable facilities. Learn more about the program. Salary range is location-dependent. Pay range: $119,765.00 – $140,900.00. Benefits vary by role/location. Posting may close earlier due to high volume of applicants. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Product Management and Marketing Industries: Banking We encourage referrals to increase interview chances. Locations mentioned: Atlanta, GA; Sandy Springs, GA. Other related roles include Technical Product Owner - Experience Team and Product Owner - Maintenance Management Systems.
#J-18808-Ljbffr