Amazon Web Services (AWS)
Industry Account Based Marketing Manager , AWS Industry Product Marketing
Amazon Web Services (AWS), New York, New York, us, 10261
Industry Account Based Marketing Manager, AWS Industry Product Marketing
Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue, reputation, and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Industry Account-Based Marketing Manager will own the end-to-end execution of ABM programs for Media & Entertainment and Games accounts, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
Deliver industry customer relevant activations and executive programs
Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
About The Team AWS Industry Marketing is a global team of marketing experts focused on establishing and growing the perception that AWS is the best cloud and AI provider for each industry. We help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads through world-class industry content, technical storytelling, and experiences.
Basic Qualifications
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Equity, sign-on payments, and other forms of compensation may be provided as part of a total package. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company
- Amazon Web Services, Inc.
Job ID: A3087699
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Public Relations and Marketing
Industries: IT Services and IT Consulting
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The Industry Account-Based Marketing Manager will own the end-to-end execution of ABM programs for Media & Entertainment and Games accounts, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
Deliver industry customer relevant activations and executive programs
Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
About The Team AWS Industry Marketing is a global team of marketing experts focused on establishing and growing the perception that AWS is the best cloud and AI provider for each industry. We help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads through world-class industry content, technical storytelling, and experiences.
Basic Qualifications
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Equity, sign-on payments, and other forms of compensation may be provided as part of a total package. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company
- Amazon Web Services, Inc.
Job ID: A3087699
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Public Relations and Marketing
Industries: IT Services and IT Consulting
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr