Columbia Sportswear Company
Wholesale In-Store Sr Marketing Specialist
Columbia Sportswear Company, Portland, Oregon, United States, 97204
Wholesale In-Store Sr Marketing Specialist
Join to apply for the
Wholesale In-Store Sr Marketing Specialist
role at
Columbia Sportswear Company . About The Position In Global Brand Marketing, we focus on our consumers’ behavior and create experiences around the globe to build their connection to our brand. Whether it’s media strategy, brand/product storytelling, content creation, or partner activations, the consumer is at the heart of everything we do. We stay true to our brand while evolving to meet the demands of the changing landscape. The Senior In-Store Marketing Specialist leads, develops, and communicates all aspects of planning seasonal marketing initiatives for retail, including retail presentation directives and development programs. They collaborate to build seasonal go-to-market (GTM) plans supporting brand marketing initiatives and maintain communication with wholesale partners. This role executes in-store marketing strategies for major categories and seasonal initiatives, strengthening brand presence, fueling consumer demand, and deepening connections with consumers across distributor channels. How You’ll Make a Difference Leads omni-channel marketing for NA Wholesale accounts, leveraging Brand Environments and Marketing assets to plan and execute programs. Drives in-store brand execution, including graphics, signage, window displays, and branded environment assets, ensuring alignment with global directives and brand voice. Collaborates cross-functionally with account partners, global brand teams, and internal stakeholders to communicate seasonal directives and support integrated marketing strategies. Manages project execution with a focus on timeliness, budget adherence, fixture forecasting, and inventory control. Builds and maintains relationships, fostering trust and alignment to achieve execution excellence in key accounts. Supports field merchandising teams by communicating global store guide standards and ensuring consistent brand presentation. Audits branded stores and outlets quarterly, documenting execution and identifying areas for improvement. You Are A strong communicator, skilled in both verbal and written communication. A collaborative team player, well-versed in building relationships. Highly organized and detail-oriented, able to manage multiple priorities and meet deadlines. Strategic and analytical, using data to drive decisions and improve outcomes. Consumer-focused and adaptable, staying current with retail trends. You Have A Bachelor’s degree, applicable certification, or equivalent experience. 5–8 years of professional experience in Marketing, Management, Business, or Fashion Merchandising. Strong knowledge of retail business operations, marketing, consumer service, and profitability models. Experience in visual merchandising, in-store presentation, and sales planning. Ability to collaborate with internal departments to develop branded environments. Experience managing inventory, budgets, and timelines. Familiarity with industry trends and business objectives. This job description is not meant to be an all-inclusive list of duties and responsibilities but provides a general scope of the position. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or other protected characteristics. We are committed to providing reasonable accommodations for individuals with disabilities. For accommodation requests, contact AskHR@columbia.com. Our benefits include medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, voluntary benefits, employee discounts, and a generous time off program.
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Join to apply for the
Wholesale In-Store Sr Marketing Specialist
role at
Columbia Sportswear Company . About The Position In Global Brand Marketing, we focus on our consumers’ behavior and create experiences around the globe to build their connection to our brand. Whether it’s media strategy, brand/product storytelling, content creation, or partner activations, the consumer is at the heart of everything we do. We stay true to our brand while evolving to meet the demands of the changing landscape. The Senior In-Store Marketing Specialist leads, develops, and communicates all aspects of planning seasonal marketing initiatives for retail, including retail presentation directives and development programs. They collaborate to build seasonal go-to-market (GTM) plans supporting brand marketing initiatives and maintain communication with wholesale partners. This role executes in-store marketing strategies for major categories and seasonal initiatives, strengthening brand presence, fueling consumer demand, and deepening connections with consumers across distributor channels. How You’ll Make a Difference Leads omni-channel marketing for NA Wholesale accounts, leveraging Brand Environments and Marketing assets to plan and execute programs. Drives in-store brand execution, including graphics, signage, window displays, and branded environment assets, ensuring alignment with global directives and brand voice. Collaborates cross-functionally with account partners, global brand teams, and internal stakeholders to communicate seasonal directives and support integrated marketing strategies. Manages project execution with a focus on timeliness, budget adherence, fixture forecasting, and inventory control. Builds and maintains relationships, fostering trust and alignment to achieve execution excellence in key accounts. Supports field merchandising teams by communicating global store guide standards and ensuring consistent brand presentation. Audits branded stores and outlets quarterly, documenting execution and identifying areas for improvement. You Are A strong communicator, skilled in both verbal and written communication. A collaborative team player, well-versed in building relationships. Highly organized and detail-oriented, able to manage multiple priorities and meet deadlines. Strategic and analytical, using data to drive decisions and improve outcomes. Consumer-focused and adaptable, staying current with retail trends. You Have A Bachelor’s degree, applicable certification, or equivalent experience. 5–8 years of professional experience in Marketing, Management, Business, or Fashion Merchandising. Strong knowledge of retail business operations, marketing, consumer service, and profitability models. Experience in visual merchandising, in-store presentation, and sales planning. Ability to collaborate with internal departments to develop branded environments. Experience managing inventory, budgets, and timelines. Familiarity with industry trends and business objectives. This job description is not meant to be an all-inclusive list of duties and responsibilities but provides a general scope of the position. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or other protected characteristics. We are committed to providing reasonable accommodations for individuals with disabilities. For accommodation requests, contact AskHR@columbia.com. Our benefits include medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, voluntary benefits, employee discounts, and a generous time off program.
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