24 Seven Talent
Overview
Job Title:
Digital Marketing Manager
Salary:
$90-110K
Location:
Atlanta, GA
Hybrid:
This position is based in Atlanta, with three in-office days and two remote working days per week.
We are looking for a dynamic and creative Marketing Manager to support a rapidly-growing brand in our wine and spirits portfolio. This position reports to the Global Director, Marketing and Communications in New York. The ideal candidate will be passionate about the spirits category, with a keen understanding of the importance of cultural relevance on brand growth. Additionally, the ideal candidate will have deep knowledge about how social media, influencer partnerships, digital marketing and omni-channel engagement come together to drive market success. This role requires an individual who can seamlessly integrate influencer marketing and social media strategies within broader marketing campaigns, while executing the day-to-day activities that drive brand success.
Responsibilities
Support the development and implementation of disruptive, consumer-centric brand plans
Execute strategic, integrated marketing programs that drive sustainable growth and address key brand challenges through a targeted mix of earned media tactics and sales-stimulating omni-channel activities
Develop and execute annual social media content plans in alignment with brand goals, driving marked increases in both follower count and engagement
Collaborate with cross-functional teams on PR, content development, digital marketing, brand merchandise/POS and on- and off-premise engagement
Identify, manage and amplify relationships with influencers to build long-term partnerships; collaborate with influencers to secure authentic, engaging content that resonates with target audiences and aligns with brand values
Track and analyze the performance of influencer campaigns, optimizing influencer strategies for maximum impact
Conceive and host brand-building events and activations with recording artists, celebrities and VIPs at content spaces in New York and Atlanta
Support the development and execution of brand-centric PR strategies and tactical executions
Facilitate and nurture brand-building strategic partnerships
Work with merchandising team to create brand-centric attire and other materials to drive brand engagement
Effectively measure and communicate the impact of brand PR, influencer marketing and other digital engagement activities on brand growth to key internal stakeholders
Manage content shoots from conception to execution, including development of mood boards, procurement of props, supporting content team at shoots and working with internal stakeholders to amplify content
Leverage field sales insights and anecdotal evidence to identify business opportunities and improve brand programming
Develop presentations, sizzle reels and other tools to support field sales in engaging their customers
Ensure effective communication between marketing and sales organizations to amplify business results
Support global brand ambassador program with brand-centric content and opportunities
Qualifications & Experience
5+ years’ experience and proven results in brand management, social media and influencer marketing, with a substantial focus on spirits, consumer goods and/or lifestyle brands
Track record of developing and executing omni-channel campaigns, leveraging earned media opportunities in PR, social media, influencer engagement and digital marketing and on- and off-premise executions to achieve brand objectives
Excellent communication and interpersonal skills and an ability to manage multiple projects and deadlines simultaneously
Strong attention to detail and the ability to thrive in a demanding business environment
Stellar written and verbal communication skills
A strong knowledge of the music industry (particular awareness of the urban landscape a plus)
Deep interest in culture and trendspotting
Entrepreneurial spirit, ambition, and business acumen
#J-18808-Ljbffr
Digital Marketing Manager
Salary:
$90-110K
Location:
Atlanta, GA
Hybrid:
This position is based in Atlanta, with three in-office days and two remote working days per week.
We are looking for a dynamic and creative Marketing Manager to support a rapidly-growing brand in our wine and spirits portfolio. This position reports to the Global Director, Marketing and Communications in New York. The ideal candidate will be passionate about the spirits category, with a keen understanding of the importance of cultural relevance on brand growth. Additionally, the ideal candidate will have deep knowledge about how social media, influencer partnerships, digital marketing and omni-channel engagement come together to drive market success. This role requires an individual who can seamlessly integrate influencer marketing and social media strategies within broader marketing campaigns, while executing the day-to-day activities that drive brand success.
Responsibilities
Support the development and implementation of disruptive, consumer-centric brand plans
Execute strategic, integrated marketing programs that drive sustainable growth and address key brand challenges through a targeted mix of earned media tactics and sales-stimulating omni-channel activities
Develop and execute annual social media content plans in alignment with brand goals, driving marked increases in both follower count and engagement
Collaborate with cross-functional teams on PR, content development, digital marketing, brand merchandise/POS and on- and off-premise engagement
Identify, manage and amplify relationships with influencers to build long-term partnerships; collaborate with influencers to secure authentic, engaging content that resonates with target audiences and aligns with brand values
Track and analyze the performance of influencer campaigns, optimizing influencer strategies for maximum impact
Conceive and host brand-building events and activations with recording artists, celebrities and VIPs at content spaces in New York and Atlanta
Support the development and execution of brand-centric PR strategies and tactical executions
Facilitate and nurture brand-building strategic partnerships
Work with merchandising team to create brand-centric attire and other materials to drive brand engagement
Effectively measure and communicate the impact of brand PR, influencer marketing and other digital engagement activities on brand growth to key internal stakeholders
Manage content shoots from conception to execution, including development of mood boards, procurement of props, supporting content team at shoots and working with internal stakeholders to amplify content
Leverage field sales insights and anecdotal evidence to identify business opportunities and improve brand programming
Develop presentations, sizzle reels and other tools to support field sales in engaging their customers
Ensure effective communication between marketing and sales organizations to amplify business results
Support global brand ambassador program with brand-centric content and opportunities
Qualifications & Experience
5+ years’ experience and proven results in brand management, social media and influencer marketing, with a substantial focus on spirits, consumer goods and/or lifestyle brands
Track record of developing and executing omni-channel campaigns, leveraging earned media opportunities in PR, social media, influencer engagement and digital marketing and on- and off-premise executions to achieve brand objectives
Excellent communication and interpersonal skills and an ability to manage multiple projects and deadlines simultaneously
Strong attention to detail and the ability to thrive in a demanding business environment
Stellar written and verbal communication skills
A strong knowledge of the music industry (particular awareness of the urban landscape a plus)
Deep interest in culture and trendspotting
Entrepreneurial spirit, ambition, and business acumen
#J-18808-Ljbffr