EAB
Digital Marketing Operations & Analytics Manager (Seramount)
EAB, Richmond, Virginia, United States, 23214
Overview
Seramount, part of EAB, is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what's possible with a truly engaged workforce. Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace. At EAB and Seramount, we serve not only our partner institutions and organizations but each other—always working to ensure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role in Brief
Manager, Digital Marketing Operations & Analytics (Seramount) will be responsible for providing operational, technical, and analytical support within the Seramount digital marketing function serving corporate partners. This role ensures Seramount\'s digital marketing programs are scalable and measurable by managing core marketing operations (automation in Marketo, Salesforce integration, database management) and advancing digital marketing enablement and analytics (multi-channel reporting, campaign setup and tracking, and performance measurement across web, social, paid, and email). The ideal candidate is a problem solver and capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization. The ideal candidate combines technical expertise in platforms like Marketo, Salesforce, and Google Analytics and Tag Manager with strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact. The position is open to remote candidates in the continental U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year. Primary Responsibilities
Marketing Automation and Technologies
Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns. Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve. Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude. Partner with Salesforce teams to ensure accurate and timely data sync with Marketo. Assist in the research and implementation of new technologies as they are added to the marketing technology stack.
Reporting and Analytics
Collaboratively create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms to track progress toward marketing goals. Analyze marketing and sales data using Salesforce reports and other tools. Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports. Audit attribution, tracking, and lead source data to ensure accuracy.
Digital Enablement
Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools to support website strategy. Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches. Document processes, build playbooks, and contribute to team training to help scale Seramount\'s digital marketing function. Provide coordination and operational support to digital channel managers to ensure successful execution and consistency.
Database
Develop and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance. Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns. Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention. Create and share monthly reports on data cleanliness within Marketo.
Qualifications
Basic Qualifications Bachelor\'s degree or equivalent experience in a technical field such as data, IT, or marketing 2+ years of experience in B2B marketing operations, automation, and analytics Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong proficiency with CRM systems and database management Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports) Familiarity with Google Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels Demonstrated ability to build and maintain marketing performance dashboards and reports Strong attention to detail and commitment to data accuracy Desire to continue learning and growing in all aspects of digital marketing operations, technology, and analytics Solid proficiency with Microsoft Excel (e.g., VLOOKUP, pivot tables) Ideal Qualifications Experience with data visualization tools (e.g., Tableau, Power BI a plus) Experience creating project plans and managing projects from start to finish (e.g., Asana or similar a plus) Strong technical proficiency in HTML/CSS and database management Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management) Ability to work collaboratively in a results-driven, team-oriented environment Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB\'s mission, values, and aspiration Note: if you\'ve reached this section and are unsure of whether to apply, please do. We welcome new perspectives and encourage applications if this is a role you would be passionate about doing every day. Compensation The anticipated starting salary (base) range for this role is $42,000 to $62,500 per year. Actual salary varies due to factors including experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on factors such as individual and organizational performance. Benefits Benefits include a competitive and inclusive package with options such as medical, dental, and vision insurance; 20+ days of PTO; holidays; 401(k) with company matching; HSAs/FSAs; EAP; wellness programs; fertility and adoption support; parental leave; and other programs. Benefits begin on day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe in a diverse, inclusive workplace where every team member is valued, respected, and heard. EAB is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law.
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Seramount, part of EAB, is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what's possible with a truly engaged workforce. Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace. At EAB and Seramount, we serve not only our partner institutions and organizations but each other—always working to ensure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role in Brief
Manager, Digital Marketing Operations & Analytics (Seramount) will be responsible for providing operational, technical, and analytical support within the Seramount digital marketing function serving corporate partners. This role ensures Seramount\'s digital marketing programs are scalable and measurable by managing core marketing operations (automation in Marketo, Salesforce integration, database management) and advancing digital marketing enablement and analytics (multi-channel reporting, campaign setup and tracking, and performance measurement across web, social, paid, and email). The ideal candidate is a problem solver and capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization. The ideal candidate combines technical expertise in platforms like Marketo, Salesforce, and Google Analytics and Tag Manager with strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact. The position is open to remote candidates in the continental U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year. Primary Responsibilities
Marketing Automation and Technologies
Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns. Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve. Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude. Partner with Salesforce teams to ensure accurate and timely data sync with Marketo. Assist in the research and implementation of new technologies as they are added to the marketing technology stack.
Reporting and Analytics
Collaboratively create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms to track progress toward marketing goals. Analyze marketing and sales data using Salesforce reports and other tools. Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports. Audit attribution, tracking, and lead source data to ensure accuracy.
Digital Enablement
Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools to support website strategy. Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches. Document processes, build playbooks, and contribute to team training to help scale Seramount\'s digital marketing function. Provide coordination and operational support to digital channel managers to ensure successful execution and consistency.
Database
Develop and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance. Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns. Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention. Create and share monthly reports on data cleanliness within Marketo.
Qualifications
Basic Qualifications Bachelor\'s degree or equivalent experience in a technical field such as data, IT, or marketing 2+ years of experience in B2B marketing operations, automation, and analytics Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong proficiency with CRM systems and database management Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports) Familiarity with Google Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels Demonstrated ability to build and maintain marketing performance dashboards and reports Strong attention to detail and commitment to data accuracy Desire to continue learning and growing in all aspects of digital marketing operations, technology, and analytics Solid proficiency with Microsoft Excel (e.g., VLOOKUP, pivot tables) Ideal Qualifications Experience with data visualization tools (e.g., Tableau, Power BI a plus) Experience creating project plans and managing projects from start to finish (e.g., Asana or similar a plus) Strong technical proficiency in HTML/CSS and database management Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management) Ability to work collaboratively in a results-driven, team-oriented environment Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB\'s mission, values, and aspiration Note: if you\'ve reached this section and are unsure of whether to apply, please do. We welcome new perspectives and encourage applications if this is a role you would be passionate about doing every day. Compensation The anticipated starting salary (base) range for this role is $42,000 to $62,500 per year. Actual salary varies due to factors including experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on factors such as individual and organizational performance. Benefits Benefits include a competitive and inclusive package with options such as medical, dental, and vision insurance; 20+ days of PTO; holidays; 401(k) with company matching; HSAs/FSAs; EAP; wellness programs; fertility and adoption support; parental leave; and other programs. Benefits begin on day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe in a diverse, inclusive workplace where every team member is valued, respected, and heard. EAB is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law.
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