Window Nation
Lead, Digital Marketing Specialist (Paid Search/PPC)
Window Nation, Baltimore, Maryland, United States
Lead, Digital Marketing Specialist (Paid Search/PPC)
Base pay range
$105,000.00/yr - $115,000.00/yr
Window Nation is seeking a highly skilled and experienced Lead, Digital Marketing Specialist (Paid Search, PPC, SEM) with a minimum of 5 years of hands-on experience who will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (AdWords, Bing, etc.) to drive targeted high-quality traffic that will convert on lead forms and achieve down-funnel business goals.
One Goal, One Passion - Growth is Everything at Window Nation
Window Nation is seeking a highly skilled and experienced Lead, Digital Marketing Specialist (Paid Search, PPC, SEM) with a minimum of 5 years of hands-on experience who will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (AdWords, Bing, etc.) to drive targeted high-quality traffic that will convert on lead forms and achieve down-funnel business goals.
Core Job Responsibilities
Develop and execute comprehensive paid search strategies across multiple platforms, including Google Ads, Bing Ads, and other search advertising networks
Conduct keyword research and analysis to identify valuable search terms to improve campaign performance
Create and optimize PPC campaigns, ad groups, and ads, ensuring alignment with marketing objectives and target audience(s)
Forecast monthly performance and manage budget allocations and bid strategies to effectively achieve campaign goals
Monitor and analyze campaign performance, provide regular reports, actionable insights, and recommendations for optimizations to maximize ROAS
Conduct A/B testing and other experiments to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates, and provide post-mortem analyses
Collaborate with cross-functional teams, including designers and developers, to (1) ensure campaign to landing page alignment and effectiveness, (2) implement appropriate conversion pixels, and (3) confirm lead submissions are being captured in Window Nation’s CRM (MS Dynamics) with appropriate UTM’s and tracking parameters
Stay updated with industry trends, search engine algorithm updates, emerging PPC tools and techniques, and industry regulations and guidelines, ensuring compliance
Basic Qualifications
Bachelor's degree in marketing, business, or a related field
Minimum of 5 years of hands-on experience in managing paid search campaigns, search engine marketing, and pay-per-click advertising
Preferred Qualifications
Experience with Google Analytics (GA4)
Experience developing, implementing, and managing paid social media campaigns using Meta Business Suite and/or other social platform ad buying tools (e.g., Twitter Ads, LinkedIn Ads, Snap Ads, TikTok Ads)
Proven track record of developing and executing successful paid search strategies, driving measurable results
Experience managing paid search accounts with a minimum spend of $500k/month
Strong knowledge of search engine marketing best practices, including keyword research, ad copy optimization, and bid management
Proficiency in using Google Ads, Bing Ads, and other search advertising platforms
Familiarity with A/B testing and conversion rate optimization techniques
Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
Strong attention to detail and organizational skills, with the ability to manage multiple campaigns simultaneously
Excellent communication and collaboration skills, with the ability to work effectively in a team environment
Experience with Paid Video & Demand Gen (e.g., YouTube, Amazon Prime, CTV)
Proficiency in Microsoft Excel & Power BI
Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.
At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing and Sales Industries: Transportation, Logistics, Supply Chain and Storage
References: Referrals increase your chances of interviewing at Window Nation by 2x
Get notified about new Digital Marketing Specialist jobs in
Howard County, MD .
#J-18808-Ljbffr
$105,000.00/yr - $115,000.00/yr
Window Nation is seeking a highly skilled and experienced Lead, Digital Marketing Specialist (Paid Search, PPC, SEM) with a minimum of 5 years of hands-on experience who will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (AdWords, Bing, etc.) to drive targeted high-quality traffic that will convert on lead forms and achieve down-funnel business goals.
One Goal, One Passion - Growth is Everything at Window Nation
Window Nation is seeking a highly skilled and experienced Lead, Digital Marketing Specialist (Paid Search, PPC, SEM) with a minimum of 5 years of hands-on experience who will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (AdWords, Bing, etc.) to drive targeted high-quality traffic that will convert on lead forms and achieve down-funnel business goals.
Core Job Responsibilities
Develop and execute comprehensive paid search strategies across multiple platforms, including Google Ads, Bing Ads, and other search advertising networks
Conduct keyword research and analysis to identify valuable search terms to improve campaign performance
Create and optimize PPC campaigns, ad groups, and ads, ensuring alignment with marketing objectives and target audience(s)
Forecast monthly performance and manage budget allocations and bid strategies to effectively achieve campaign goals
Monitor and analyze campaign performance, provide regular reports, actionable insights, and recommendations for optimizations to maximize ROAS
Conduct A/B testing and other experiments to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates, and provide post-mortem analyses
Collaborate with cross-functional teams, including designers and developers, to (1) ensure campaign to landing page alignment and effectiveness, (2) implement appropriate conversion pixels, and (3) confirm lead submissions are being captured in Window Nation’s CRM (MS Dynamics) with appropriate UTM’s and tracking parameters
Stay updated with industry trends, search engine algorithm updates, emerging PPC tools and techniques, and industry regulations and guidelines, ensuring compliance
Basic Qualifications
Bachelor's degree in marketing, business, or a related field
Minimum of 5 years of hands-on experience in managing paid search campaigns, search engine marketing, and pay-per-click advertising
Preferred Qualifications
Experience with Google Analytics (GA4)
Experience developing, implementing, and managing paid social media campaigns using Meta Business Suite and/or other social platform ad buying tools (e.g., Twitter Ads, LinkedIn Ads, Snap Ads, TikTok Ads)
Proven track record of developing and executing successful paid search strategies, driving measurable results
Experience managing paid search accounts with a minimum spend of $500k/month
Strong knowledge of search engine marketing best practices, including keyword research, ad copy optimization, and bid management
Proficiency in using Google Ads, Bing Ads, and other search advertising platforms
Familiarity with A/B testing and conversion rate optimization techniques
Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
Strong attention to detail and organizational skills, with the ability to manage multiple campaigns simultaneously
Excellent communication and collaboration skills, with the ability to work effectively in a team environment
Experience with Paid Video & Demand Gen (e.g., YouTube, Amazon Prime, CTV)
Proficiency in Microsoft Excel & Power BI
Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.
At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing and Sales Industries: Transportation, Logistics, Supply Chain and Storage
References: Referrals increase your chances of interviewing at Window Nation by 2x
Get notified about new Digital Marketing Specialist jobs in
Howard County, MD .
#J-18808-Ljbffr