Ping Identity
Senior Director, Customer Marketing, Campaigns & Tier 1 Events
Ping Identity, Denver, Colorado, United States
About Ping Identity
Ping Identity is seeking a dynamic and experienced
Senior Director of Customer Marketing, Campaigns & Tier 1 Events
to lead the strategic evolution of three key pillars of our marketing engine. As a member of the Marketing Leadership Team, this role will oversee high-impact teams and work cross-functionally across Marketing functions to accelerate pipeline, increase customer loyalty, and amplify brand influence. This role requires building a more unified, data-driven, and customer-centric approach that drives growth across the full customer lifecycle. This is a highly cross-functional leadership role that requires tight collaboration with Product Marketing, Demand Gen, Field Marketing, Sales, and Customer Success. What You’ll Be Responsible For
Customer Marketing
Own the full
customer lifecycle marketing strategy —from onboarding and engagement to retention, expansion, and advocacy. Build and scale
customer reference, testimonial, and advocacy programs , ensuring customers are at the center of our storytelling and GTM motions. Partner with Customer Success to drive value realization and engagement through strategic campaigns, success stories, and community. Lead a team focused on elevating the
customer voice
as a powerful growth lever. Integrated Campaigns
Architect a
cohesive, multi-channel campaign strategy
aligned across Marketing, SDRs, Sales, and Product Marketing. Ensure every campaign is deeply tied to business outcomes—pipeline generation, expansion, and brand impact. Unify marketing motions under a
shared campaign framework
that’s consistent across teams and regions. Lead a team responsible for campaign planning, orchestration, and reporting. Redefine our
event experience strategy
to elevate brand perception and deepen customer and prospect engagement. Oversee the planning and execution of
high-impact events , including PingYOUniverse and major industry conferences. Drive alignment between in-person and digital experiences, ensuring event strategy amplifies integrated campaigns and thought leadership. Lead a team that builds
memorable, outcomes-driven experiences
with measurable ROI. What We’re Looking For
10+ years of progressive marketing leadership experience in B2B tech/SaaS, including experience managing multiple teams and functions. Strong background in customer marketing, campaign strategy, and event leadership. Experience working closely with Sales and SDRs on GTM execution. Proven success in building and scaling customer advocacy programs and integrated campaign frameworks. Passion for crafting exceptional customer and brand experiences. A collaborative, entrepreneurial mindset with a bias for action and results. Why Join Us
At Ping Identity, we’re on a mission to secure the digital world through identity. As we scale toward $1B and beyond, we’re investing deeply in marketing—and this role is key to that vision. You’ll lead from the center of it all, helping shape how we go to market, how we connect with our customers, and how we drive the next wave of growth. Salary Range USA: $182,000 to $236,500 plus bonus In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation will be determined by factors such as knowledge, skills, and abilities. Life at Ping We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly but stay true to the innovative, can-do startup values that got us here. We hire talented, smart, fun, and genuinely nice people who succeed together. Here are a few things that make Ping special A culture that empowers you to do your best work Employee Resource Groups promoting belonging Regular company and team bonding events Competitive benefits and perks Global volunteering and community initiatives Generous PTO & Holiday Schedule Progressive healthcare options Retirement programs Education reimbursement opportunities Commuter offset (specific locations) Ping Identity is committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. Equal Opportunity Employer We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable law.
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Senior Director of Customer Marketing, Campaigns & Tier 1 Events
to lead the strategic evolution of three key pillars of our marketing engine. As a member of the Marketing Leadership Team, this role will oversee high-impact teams and work cross-functionally across Marketing functions to accelerate pipeline, increase customer loyalty, and amplify brand influence. This role requires building a more unified, data-driven, and customer-centric approach that drives growth across the full customer lifecycle. This is a highly cross-functional leadership role that requires tight collaboration with Product Marketing, Demand Gen, Field Marketing, Sales, and Customer Success. What You’ll Be Responsible For
Customer Marketing
Own the full
customer lifecycle marketing strategy —from onboarding and engagement to retention, expansion, and advocacy. Build and scale
customer reference, testimonial, and advocacy programs , ensuring customers are at the center of our storytelling and GTM motions. Partner with Customer Success to drive value realization and engagement through strategic campaigns, success stories, and community. Lead a team focused on elevating the
customer voice
as a powerful growth lever. Integrated Campaigns
Architect a
cohesive, multi-channel campaign strategy
aligned across Marketing, SDRs, Sales, and Product Marketing. Ensure every campaign is deeply tied to business outcomes—pipeline generation, expansion, and brand impact. Unify marketing motions under a
shared campaign framework
that’s consistent across teams and regions. Lead a team responsible for campaign planning, orchestration, and reporting. Redefine our
event experience strategy
to elevate brand perception and deepen customer and prospect engagement. Oversee the planning and execution of
high-impact events , including PingYOUniverse and major industry conferences. Drive alignment between in-person and digital experiences, ensuring event strategy amplifies integrated campaigns and thought leadership. Lead a team that builds
memorable, outcomes-driven experiences
with measurable ROI. What We’re Looking For
10+ years of progressive marketing leadership experience in B2B tech/SaaS, including experience managing multiple teams and functions. Strong background in customer marketing, campaign strategy, and event leadership. Experience working closely with Sales and SDRs on GTM execution. Proven success in building and scaling customer advocacy programs and integrated campaign frameworks. Passion for crafting exceptional customer and brand experiences. A collaborative, entrepreneurial mindset with a bias for action and results. Why Join Us
At Ping Identity, we’re on a mission to secure the digital world through identity. As we scale toward $1B and beyond, we’re investing deeply in marketing—and this role is key to that vision. You’ll lead from the center of it all, helping shape how we go to market, how we connect with our customers, and how we drive the next wave of growth. Salary Range USA: $182,000 to $236,500 plus bonus In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation will be determined by factors such as knowledge, skills, and abilities. Life at Ping We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly but stay true to the innovative, can-do startup values that got us here. We hire talented, smart, fun, and genuinely nice people who succeed together. Here are a few things that make Ping special A culture that empowers you to do your best work Employee Resource Groups promoting belonging Regular company and team bonding events Competitive benefits and perks Global volunteering and community initiatives Generous PTO & Holiday Schedule Progressive healthcare options Retirement programs Education reimbursement opportunities Commuter offset (specific locations) Ping Identity is committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. Equal Opportunity Employer We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable law.
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