Formlabs
Overview
Lead Marketing Analyst role at Formlabs. We are seeking a highly skilled and motivated analytics professional who will drive data-driven decision-making, optimize marketing strategies, and provide insights to support growth objectives. This role supports the Global Marketing department including Growth, Product, Channel, Customer, and Brand marketing. Responsibilities
Marketing Analytics: Utilize advanced analytical tools to extract insights from large datasets related to customer behavior, campaign performance, and market trends; analyze campaigns to measure effectiveness, identify KPIs, and recommend improvements; develop and maintain dashboards and reports for stakeholders. Customer Segmentation and Targeting: Define customer segments and target audiences based on data analysis and market research; conduct in-depth segmentation to tailor marketing strategies and messages. Competitor Analysis: Monitor competitor activities and market developments to provide insights for maintaining a competitive edge; identify opportunities and threats and adjust strategies accordingly. Marketing Strategy Optimization: Assess performance across marketing channels (digital, content, events); provide data-driven recommendations to optimize strategies, allocate budgets, and drive ROI. Data-Driven Insights: Generate actionable insights from data analysis to inform strategies; present findings to senior management and cross-functional teams through clear presentations. Collaboration and Cross-Functional Support: Work with sales, product, and finance teams to align marketing with business goals; support development of new products, pricing strategies, and sales initiatives. Qualifications
Bachelor\'s degree in Marketing, Business, Statistics, Economics, or related field (Master\'s degree preferred). 5-7 years of experience in analytics functions. Strong knowledge of statistical analysis, causal inference and experimentation design. Ability to tell stories with data through narratives and data visualizations. Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms. Proficiency in programming languages such as Python and/or R. Excellent communication and presentation skills to convey complex data findings clearly. Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world. Perks & Benefits
Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan – Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community Unlimited 3D prints Equal Opportunity
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note:
Even if you don\'t check every box, if you see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
#J-18808-Ljbffr
Lead Marketing Analyst role at Formlabs. We are seeking a highly skilled and motivated analytics professional who will drive data-driven decision-making, optimize marketing strategies, and provide insights to support growth objectives. This role supports the Global Marketing department including Growth, Product, Channel, Customer, and Brand marketing. Responsibilities
Marketing Analytics: Utilize advanced analytical tools to extract insights from large datasets related to customer behavior, campaign performance, and market trends; analyze campaigns to measure effectiveness, identify KPIs, and recommend improvements; develop and maintain dashboards and reports for stakeholders. Customer Segmentation and Targeting: Define customer segments and target audiences based on data analysis and market research; conduct in-depth segmentation to tailor marketing strategies and messages. Competitor Analysis: Monitor competitor activities and market developments to provide insights for maintaining a competitive edge; identify opportunities and threats and adjust strategies accordingly. Marketing Strategy Optimization: Assess performance across marketing channels (digital, content, events); provide data-driven recommendations to optimize strategies, allocate budgets, and drive ROI. Data-Driven Insights: Generate actionable insights from data analysis to inform strategies; present findings to senior management and cross-functional teams through clear presentations. Collaboration and Cross-Functional Support: Work with sales, product, and finance teams to align marketing with business goals; support development of new products, pricing strategies, and sales initiatives. Qualifications
Bachelor\'s degree in Marketing, Business, Statistics, Economics, or related field (Master\'s degree preferred). 5-7 years of experience in analytics functions. Strong knowledge of statistical analysis, causal inference and experimentation design. Ability to tell stories with data through narratives and data visualizations. Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms. Proficiency in programming languages such as Python and/or R. Excellent communication and presentation skills to convey complex data findings clearly. Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world. Perks & Benefits
Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan – Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community Unlimited 3D prints Equal Opportunity
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note:
Even if you don\'t check every box, if you see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
#J-18808-Ljbffr