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Inside Higher Ed

Enrollment Management Communications Specialist

Inside Higher Ed, Atlanta, Georgia, United States, 30383

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Overview

Enrollment Management Communications Specialist is responsible for creating and executing comprehensive communication strategies for the Enrollment Division, including Admissions, Financial Aid, Registrar, Career Planning, and the eSpelman program. The role requires a strategic communications professional who can collaborate across departments and ensure cohesive messaging across the student lifecycle. Responsibilities

Content Development and Management: Develop and implement an integrated communication plan that aligns with the enrollment goals of Admissions, Financial Aid, Registrar, Career Planning, and the eSpelman program. Collaborative Campaigns: Collaborate with departments to develop and execute communication campaigns that support engagement goals for recruitment, financial aid awareness, academic planning, career development, and the eSpelman program; ensure brand consistency with third-party partners when applicable. Digital Marketing and Data Analysis: Recommend digital marketing strategies to enhance the online presence of the Enrollment Division and implement data-driven analysis to measure campaign effectiveness and guide improvements. Flexibility and Innovation: Work with departments to adapt messaging to changing needs and opportunities. Other duties as assigned. Qualifications

Required Qualifications

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, with 3-5 years of progressive, relevant, full-time professional experience. Strong project management skills and ability to coordinate communication efforts across diverse departments. Excellent written and verbal communication skills. Familiarity with current trends and best practices in enrollment marketing and digital communication. Proficiency in data analysis tools and the ability to derive insights for continuous improvement. Strong time management skills and ability to work well in a fast-paced environment. Preferred Qualifications

Master’s degree preferred. Proven experience in enrollment marketing, communications, or related roles within higher education strongly preferred. Certifications, Licenses, Restrictions

None Physical Demands

While performing the duties of this job, the employee is regularly required to: sit, walk, use hands to handle office supplies, operate computer and other office equipment, talk, and hear. The employee is frequently required to: reach with hands and arms. The employee is occasionally required to: stand, stoop, climb, taste and smell, and lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus. Shift

Days % Travel Required:

1%-10% Full Time/Part Time

Full-time Work Location/Schedule

This position is eligible for a hybrid work arrangement. Flsa

Non-Exempt Number Of Vacancies

1 Posting Number

SC0718P Posting Open Date

09/18/2024 Open Until Filled

Yes EEO Statement

Spelman College is an EEO/Minority/Female/Disabled/Veteran/Title IX Employer and we participate in E-Verify. We are a smoke-free campus. Seniority level

Mid-Senior level Employment type

Full-time Job function

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