KPMG US
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
KPMG US, Boulder, Colorado, United States, 80301
Overview
KPMG is currently seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems). Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value proposition for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures). Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels. Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders. Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy). Run always-on digital campaigns (paid search, paid social, retargeting); grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; translate roadmaps into clear value narratives and customer-ready demos in collaboration with Product and Delivery teams. Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists; secure speaking opportunities; define success metrics and dashboards; run postmortems and quarterly business reviews; maintain competitive intelligence and feed insights back to Product and GTM. Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment. Qualifications
Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement; minimum five years of recent experience in B2B product marketing in the Finance or AI area. MBA or relevant master’s preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required. Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau). Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; proven experience with joint partner launches and digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning. Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles. Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points. Must be authorized to work in the U.S. without visa sponsorship now or in the future. KPMG
is an equal opportunity employer. KPMG complies with applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other protected status. Notes
Salary ranges and benefits vary by location. For salary transparency by city, see the linked page on pay ranges. This posting is for the role based in the United States; no sponsorship is available for this opportunity where indicated.
#J-18808-Ljbffr
KPMG is currently seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems). Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value proposition for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures). Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels. Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders. Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy). Run always-on digital campaigns (paid search, paid social, retargeting); grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; translate roadmaps into clear value narratives and customer-ready demos in collaboration with Product and Delivery teams. Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists; secure speaking opportunities; define success metrics and dashboards; run postmortems and quarterly business reviews; maintain competitive intelligence and feed insights back to Product and GTM. Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment. Qualifications
Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement; minimum five years of recent experience in B2B product marketing in the Finance or AI area. MBA or relevant master’s preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required. Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau). Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; proven experience with joint partner launches and digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning. Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles. Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points. Must be authorized to work in the U.S. without visa sponsorship now or in the future. KPMG
is an equal opportunity employer. KPMG complies with applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other protected status. Notes
Salary ranges and benefits vary by location. For salary transparency by city, see the linked page on pay ranges. This posting is for the role based in the United States; no sponsorship is available for this opportunity where indicated.
#J-18808-Ljbffr