LG Electronics
Overview
LG NOVA, LG Electronics North America Innovation Center, based in Santa Clara, California, USA, aims to become the nerve center of global innovation. We focus on disruptive innovation and exponential growth, working with global corporations, startups, governments, and technology stakeholders to create new businesses, establish strategic partnerships, and develop a broad ecosystem using outside-in innovation. We are seeking a Product Marketing Manager to join LG NOVA, the LG Electronics innovation unit based in Santa Clara, CA. This position can be hybrid.
What You’ll Do
As a Product Marketing Manager at LG NOVA, you will work with business leaders and the marketing team to build the marketing foundation for our new ventures, starting with brand and product marketing materials, website creation, and go-to-market strategies. You will lead the execution of marketing campaigns to deliver on business goals for the new ventures and contribute to their success. This is an individual contributor, hands-on role. Responsibilities include but are not limited to: Create product marketing materials, collateral, presentations, sales enablement materials, sales kits, product and corporate positioning, branding and messaging Develop customer marketing journeys, go-to-market plans, and supporting materials to engage the customer/partner pipeline Generate marketing and communications materials (press materials, campaign content such as articles, emails, ads, web content) as part of the marketing execution plan Craft a marketing strategy to support go-to-market objectives with a focus on efficiency, storytelling, and long-term brand building Collaborate with multiple agencies as part of the extended marketing team to carry out campaigns (PR, advertising, creative, content, social media) Experience We’d Like You to Have
BS in marketing, communications, business/economics or related field 8+ years in corporate marketing, media/agency, F500, startups, or consulting; startup ecosystem experience in technology Excellent written and oral communication; strong documentation/copyediting skills Experience across B2B, B2C, B2B2C, and P2P markets; marketing of products and solutions is a plus Hands-on experience in marketing campaigns, strategy, automation, and communications Proficiency with marketing software/tools (CRM, Adobe Creative Cloud, project management, collaboration tools); knowledge of HTML, SEO, digital marketing Experience with marketing automation systems (HubSpot, Pardot, Marketo, Adobe Experience) Ability to collaborate across sales, engineering, legal, and executives Entrepreneurial mindset with bias for action in ambiguous environments Preferences
Broad understanding of technology and applications Interest in healthtech, cleantech, and AI What We Can Offer You
Culture for Growth, top-notch health and well-being benefits, inclusive environment, global reach Compensation
Salary range: $120,000 - $177,000 USD Benefits
Medical, dental, vision, and prescription coverage for employees and dependents 401(k) with company matching contributions Paid time off, holidays, sick and vacation time Short-term incentives; mental health resources; fitness incentives Parental leave and family support programs Group life and disability insurance Equal Opportunity
LG provides equal employment opportunities to all individuals regardless of protected status. We are committed to pay transparency, diversity, and inclusion consistent with applicable laws. Salary ranges reflect multiple factors including skills, experience, and internal equity. Geographic pay differentials may apply.
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LG NOVA, LG Electronics North America Innovation Center, based in Santa Clara, California, USA, aims to become the nerve center of global innovation. We focus on disruptive innovation and exponential growth, working with global corporations, startups, governments, and technology stakeholders to create new businesses, establish strategic partnerships, and develop a broad ecosystem using outside-in innovation. We are seeking a Product Marketing Manager to join LG NOVA, the LG Electronics innovation unit based in Santa Clara, CA. This position can be hybrid.
What You’ll Do
As a Product Marketing Manager at LG NOVA, you will work with business leaders and the marketing team to build the marketing foundation for our new ventures, starting with brand and product marketing materials, website creation, and go-to-market strategies. You will lead the execution of marketing campaigns to deliver on business goals for the new ventures and contribute to their success. This is an individual contributor, hands-on role. Responsibilities include but are not limited to: Create product marketing materials, collateral, presentations, sales enablement materials, sales kits, product and corporate positioning, branding and messaging Develop customer marketing journeys, go-to-market plans, and supporting materials to engage the customer/partner pipeline Generate marketing and communications materials (press materials, campaign content such as articles, emails, ads, web content) as part of the marketing execution plan Craft a marketing strategy to support go-to-market objectives with a focus on efficiency, storytelling, and long-term brand building Collaborate with multiple agencies as part of the extended marketing team to carry out campaigns (PR, advertising, creative, content, social media) Experience We’d Like You to Have
BS in marketing, communications, business/economics or related field 8+ years in corporate marketing, media/agency, F500, startups, or consulting; startup ecosystem experience in technology Excellent written and oral communication; strong documentation/copyediting skills Experience across B2B, B2C, B2B2C, and P2P markets; marketing of products and solutions is a plus Hands-on experience in marketing campaigns, strategy, automation, and communications Proficiency with marketing software/tools (CRM, Adobe Creative Cloud, project management, collaboration tools); knowledge of HTML, SEO, digital marketing Experience with marketing automation systems (HubSpot, Pardot, Marketo, Adobe Experience) Ability to collaborate across sales, engineering, legal, and executives Entrepreneurial mindset with bias for action in ambiguous environments Preferences
Broad understanding of technology and applications Interest in healthtech, cleantech, and AI What We Can Offer You
Culture for Growth, top-notch health and well-being benefits, inclusive environment, global reach Compensation
Salary range: $120,000 - $177,000 USD Benefits
Medical, dental, vision, and prescription coverage for employees and dependents 401(k) with company matching contributions Paid time off, holidays, sick and vacation time Short-term incentives; mental health resources; fitness incentives Parental leave and family support programs Group life and disability insurance Equal Opportunity
LG provides equal employment opportunities to all individuals regardless of protected status. We are committed to pay transparency, diversity, and inclusion consistent with applicable laws. Salary ranges reflect multiple factors including skills, experience, and internal equity. Geographic pay differentials may apply.
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